--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Shift planner" developer_entity: "Benjamin van Gogh" bundle_id: "com.klakkeloos.dienstplanner" app_store_id: "6760267347" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-25" report_date: "2026-08-07" last_verified: "2026-08-07T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 19 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["productivity", "free", "mobile app", "app review", "app analysis", "shift", "workers", "require"] canonical_url: "https://marlvel.ai/apps/shift-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Shift planner Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free > **TL;DR:** Shift planner is a productivity app by Benjamin van Gogh, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Shift planner is a productivity app by Benjamin van Gogh. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Productivity | | **Developer** | Benjamin van Gogh | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 19d | ## Metadata & Market Performance - **Publisher:** Benjamin van Gogh - **Category:** Productivity - **Target Audience:** Shift workers who require a simple, visual way to track their work schedule across iPhone and Apple Watch. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-08-07 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6760267347 - **Bundle ID:** com.klakkeloos.dienstplanner - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-07 ## Executive Snapshot **What it is:** Shift Planner is a productivity app for iPhone and Apple Watch that allows users to track and visualize work shifts. **Why users hire it:** Users hire this app to reduce schedule anxiety through visual, at-a-glance reminders on their wrist, replacing manual calendar entries. ## App DNA (Features & Intent) - **[Standard] Custom Shift Types:** Create shift entries with unique names, colors, and start/end times to increase user schedule investment. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Apple Watch Complications:** Display upcoming shifts directly on the watch face to increase daily interaction frequency. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Calendar Integration:** Sync shift data with the native iPhone calendar to enable schedule sharing. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Shift Planner occupies a niche in the productivity category as a free, specialized utility. The lack of updates for 134 days suggests it is currently a static tool rather than an evolving platform. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download, No subscription - **Analysis:** The app operates on a free model with no visible monetization gates or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Apple Watch complication provides immediate schedule visibility, creating a high-frequency daily habit **Growth Levers:** - Adding cloud-sync would address the primary limitation for users managing schedules across multiple devices ## Recent Changes (v2 → v3) {#recent-changes} The competitive assessment has shifted to a declining trend, highlighting the absence of cloud-sync and the risks posed by competitors with more active development cycles. **Overall trend**: Declining **Compared at**: 2026-08-07 ### High-impact changes - **[Shifted] Outlook Trend Downgrade** (positioning) ### Medium-impact changes - **[Added] Cloud-Sync Opportunity** (swot) - **[Shifted] Refined Threat Assessment** (swot) ## App Momentum (Maintenance) {#momentum} - Quiet 4 months, no updates. - Initial launch March 2026. > **Cadence:** 1 total versions · 0 majors in last 6 months · 134 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Shift planner is a productivity app that is completely free. > **Bottom Line:** Shift Planner provides a clean, visual interface for schedule tracking, but its 134-day update silence suggests a stalled product roadmap, so the developer must ship a minor feature update to signal active support and prevent user churn. **Best for:** Shift workers who require a simple, visual way to track their work schedule across iPhone and Apple Watch. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a minor stability update because the 134-day silence signals abandonment to users → restore trust ### Outlook: Declining The productivity market is consolidating around tools that offer cross-device sync and automation. Shift Planner's static state leaves it exposed to competitors that offer more frequent feature updates, so the app will likely lose relevance unless the development cadence accelerates. - 🔴 The 134-day update gap suggests the developer has moved to maintenance mode, which erodes user trust in the app's long-term reliability. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Shift planner** (this app) | N/A/5 | N/A | Benjamin van Gogh | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | | [한음달-한국인에게 꼭 맞는 음력달력, 캘린더](https://marlvel.ai/apps/app--103) | 4.6/5 | N/A | YunaSoft Inc. | | [바로메모 - 매일 바로 작성하는 메모장](https://marlvel.ai/apps/cswpd-memo) | N/A/5 | N/A | SuWon Choi | ## Company Profile - **Developer:** Benjamin van Gogh - **Website:** [https://shifts.klakkeloos.com](https://shifts.klakkeloos.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shift-planner/id6760267347?uo=4) - **Dev Site:** [Official Website](https://shifts.klakkeloos.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*한음달-한국인에게 꼭 맞는 음력달력, 캘린더*](https://marlvel.ai/apps/app--103) (YunaSoft Inc.) · 4.6/5 Rating - [*바로메모 - 매일 바로 작성하는 메모장*](https://marlvel.ai/apps/cswpd-memo) (SuWon Choi) · N/A Rating - [*근로장려금 알리미 - 신청, 기준, 금액계산 가이드*](https://marlvel.ai/apps/com-swing2app-v3-d83e9bb95c05347f59ad81dea3b925ebf) (SY Company) · 3.8/5 Rating - [*통화관리솔루션 (부평구청용)*](https://marlvel.ai/apps/byto-bupyeong) (BYTO) · N/A Rating - [*시외버스터미널 예매가이드 - 시간표*](https://marlvel.ai/apps/com-rewd-metopcrent) (Multisoft app) · 4.1/5 Rating - [*スマホやめるにゃ*](https://marlvel.ai/apps/hiroto-nosnszone-nosnszone) (HIROTO TSUTSUSHIMA) · N/A Rating - [*プレゼンテーションなど タイマー*](https://marlvel.ai/apps/app--366) (MAKOTO SASAKI) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 19 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/shift-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.