--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Simple Roster" developer_entity: "Purple Development" bundle_id: "com.yiqishi.simpleroster" app_store_id: "476294253" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2023-06-18" report_date: "2026-08-30" last_verified: "2026-08-30T00:00:00.000Z" report_version: "9.0" total_reviews: 771 overall_rating: 4.8 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Color-coded scheduling for multiple jobs prevents conflicts and keeps busy professionals organized daily" top_complaint_theme: "Lack of landscape orientation makes viewing long-term rosters uncomfortable for users on mobile devices" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 76 momentum_velocity: "zombie" intelligence_version: 3 tags: ["productivity", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "shift", "workers", "their"] canonical_url: "https://marlvel.ai/apps/simple-roster" license: "CC-BY-NC 4.0" content_version: "v2" --- # Simple Roster Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.79 · Sentiment Thrilled - **Recent focus**: Lack of landscape orientation makes viewing long-term rosters uncomfortable for users on mobile devices (top complaint) · Color-coded scheduling for multiple jobs prevents conflicts and keeps busy professionals organized daily (top praise) > **TL;DR:** Simple Roster is a productivity app by Purple Development, rated 4.79/5 by 771 users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Simple Roster maintains Thrilled user sentiment (4.79/5 from 771 reviews), with users consistently praising color-coded scheduling for multiple jobs prevents conflicts and keeps busy professionals organized daily. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.79/5 (771 reviews) | | **User Mood** | Thrilled | | **Category** | Productivity | | **Developer** | Purple Development | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 76d | ## Metadata & Market Performance - **Publisher:** Purple Development - **Category:** Productivity - **Target Audience:** Shift workers and their families who need to coordinate complex or recurring work schedules. - **Platforms:** iOS - **Version Reviewed:** 9.0 - **Report Date:** 2026-08-30 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 476294253 - **Bundle ID:** com.yiqishi.simpleroster - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-30 ## Executive Snapshot **What it is:** Simple Roster is an offline-first electronic rostering app for shift workers on iOS. **Why users hire it:** The app removes the connectivity dependency required by cloud-based scheduling tools, allowing users to access their shifts in remote areas. ## App DNA (Features & Intent) - **[Differentiator] Offline Roster Storage:** Stores all shift data locally on the device, allowing access in areas without network coverage. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Repeat Roster Patterns:** Automates the entry of recurring shift schedules over defined periods. - **[Standard] Calendar Sync:** Imports roster data into the native iOS calendar application. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Simple Roster maintains a 4.79 rating across 771 total ratings, signaling high satisfaction with its core offline functionality. The lack of updates for over 1,100 days suggests a maintenance-only posture that limits its ability to compete with active, cloud-integrated scheduling tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with basic rostering, Full version (unlocked via IAP) including repeat patterns and notes - **Analysis:** The freemium model gates advanced scheduling automation and note-taking behind a one-time purchase. ## 🟢 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.79/5 - **Platform Split:** iOS 4.8/5 (771 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Color-coded scheduling for multiple jobs prevents conflicts and keeps busy professionals organized daily** - **Simple and clean interface allows shift workers to plan their personal lives months in advance** - **Data sharing functionality enables family members to coordinate activities around complex work schedules** ### Top Complaints (Impact Areas) - **Lack of landscape orientation makes viewing long-term rosters uncomfortable for users on mobile devices** ## SWOT Analysis {#swot} **Core Strengths:** - Local-first architecture ensures roster access in remote areas without network dependency **Growth Levers:** - Landscape view mode would resolve the top requested usability feature ## Recent Changes (v2 → v3) {#recent-changes} Simple Roster remains in a 1,169-day maintenance cycle with no functional updates or changes to its feature set. The primary shift is a more explicit articulation of the competitive threat posed by cloud-native scheduling alternatives. **Overall trend**: Stable **Compared at**: 2026-08-30 ### Medium-impact changes - **[Shifted] Competitive Threat Re-framing** (swot) - **[Shifted] Market Outlook Pivot** (positioning) ## What's New - **Latest (v9.0, 3 years ago):** Maintenance update for watchOS 27 compatibility and general bug fixes. ## App Momentum (Zombie) {#momentum} - Ships no new features since 2023 - Maintains 1,169-day update silence > **Cadence:** 1 total versions · 0 majors in last 6 months · 1169 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Simple Roster is a market-leading productivity app that is free with in-app purchases. With a 4.79/5 rating from 771 reviews, it delivers strong user satisfaction. > **Bottom Line:** Simple Roster maintains a stable user base through its reliable offline-first mechanism, but the three-year development silence creates a significant vulnerability to modern, feature-rich scheduling alternatives. **Best for:** Shift workers and their families who need to coordinate complex or recurring work schedules. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship landscape orientation because it is the top-requested feature in reviews → reduce churn pressure ### Outlook: Declining The productivity scheduling market is consolidating around cloud-native tools that offer seamless multi-device synchronization. Simple Roster's reliance on a static, offline-only model leaves it exposed to churn as users migrate to platforms that support real-time collaboration and multi-event tracking. - 🔴 The 1,169-day update silence indicates the product is in maintenance mode, which prevents it from addressing modern user expectations for multi-event tracking. - 🔴 Persistent user requests for landscape orientation remain unaddressed, signaling that the current product roadmap is not aligned with user-reported usability pain points. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.79/5 | | Total Reviews | 771 | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Simple Roster** (this app) | 4.79/5 | Thrilled | Purple Development | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.6/5 | Mixed | Ciendor Holdings Corp. LTD | | [Paper: Sketch, Draw & Create](https://marlvel.ai/apps/paper-sketch-draw-create) | 4.6/5 | N/A | Evernote Corporation | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | ## Company Profile - **Developer:** Purple Development - **Website:** [https://www.purpledevelopment.net/](https://www.purpledevelopment.net/) - **Social:** [Facebook](https://www.facebook.com/PurpleDevelopment) · [X/Twitter](https://twitter.com/PurpleDeveloper) ## Data Sources & Links - **App Store ID:** 476294253 - **Dev Site:** [Official Website](https://www.purpledevelopment.net/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.6/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*ScreenZen- Screen Time Control*](https://marlvel.ai/apps/screenzen-screen-time-control) (ScreenZen LLC) · 4.9/5 Rating | Excellent Sentiment - [*SpaceDesk App*](https://marlvel.ai/apps/spacedesk-app) (Hawsabah) · N/A Rating - [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment - [*한음달-한국인에게 꼭 맞는 음력달력, 캘린더*](https://marlvel.ai/apps/app--103) (YunaSoft Inc.) · 4.6/5 Rating - [*바로메모 - 매일 바로 작성하는 메모장*](https://marlvel.ai/apps/cswpd-memo) (SuWon Choi) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Simple Roster suitable for users with multiple jobs? Yes, users report that the app is an effective tool for managing multiple work schedules by using color-coded entries to prevent conflicts. ### Does Simple Roster require an internet connection? No, the app is designed to store all roster data locally on the device, allowing it to function in remote areas without network coverage. ### What is the difference between the free and full versions? The free version provides basic rostering capabilities, while the full version, unlocked via a one-time purchase, adds features like repeat roster patterns and a note-taking function. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 76 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/simple-roster) Data licensed for AI Agent attribution under CC-BY-NC 4.0.