--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Since: Event & Habit tracker" developer_entity: "Nirbhay Agarwal" bundle_id: "com.nsrover.Since-SUI" app_store_id: "1557965139" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-25" report_date: "2026-09-15" last_verified: "2026-09-15T00:00:00.000Z" report_version: "4.3.2" total_reviews: 50 overall_rating: 4.6 sentiment: "Thrilled" sentiment_score: 85 confidence: "low" confidence_score: 0.35 top_praise_theme: "Minimalist interface design helps users track habits and vices without feeling overwhelmed by complex features" review_sample_size: 8 total_review_count: 8 analyzed_review_count: 8 data_age_days: 40 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["productivity", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "simple,"] canonical_url: "https://marlvel.ai/apps/since-event-habit-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Since: Event & Habit tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 4.6 · Sentiment Thrilled - **Recent focus**: Minimalist interface design helps users track habits and vices without feeling overwhelmed by complex features (top praise) > **TL;DR:** Since: Event & Habit tracker is a productivity app by Nirbhay Agarwal, rated 4.6/5 by 50 users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Since: Event & Habit tracker maintains Thrilled user sentiment (4.6/5 from 50 reviews), with users consistently praising minimalist interface design helps users track habits and vices without feeling overwhelmed by complex features. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (50 reviews) | | **User Mood** | Thrilled | | **Category** | Productivity | | **Developer** | Nirbhay Agarwal | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 40d | ## Metadata & Market Performance - **Publisher:** Nirbhay Agarwal - **Category:** Productivity - **Target Audience:** Individuals seeking a simple, privacy-focused tool to track life events and manage personal habits without data tracking or advertisements. - **Platforms:** iOS - **Version Reviewed:** 4.3.2 - **Report Date:** 2026-09-15 - **Signal Count:** 8 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1557965139 - **Bundle ID:** com.nsrover.Since-SUI - **Data Window:** Analysis based on signals collected up to 2026-09-15 ## Executive Snapshot **What it is:** Since is a minimalist event and habit tracking tool for iOS that logs elapsed time between activities without backend data collection. **Why users hire it:** The app removes the cognitive friction of manual logging for users who prioritize data privacy and simple, ad-free habit monitoring over complex, cloud-synced productivity suites. ## App DNA (Features & Intent) - **[Standard] Last Done Tracking:** Logs timestamps for recurring activities to calculate elapsed time, reinforcing daily app usage via visual feedback. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Apple Watch & Widget Support:** Enables event logging directly from the wrist or Home Screen, lowering friction for session frequency. - **[Differentiator] Privacy-First Architecture:** Operates without a backend, keeping all user data local to the device, which serves as a primary trust-based differentiator. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} Since occupies a niche in the Productivity category as a privacy-focused utility, maintaining a 4.6-star rating across 50 total ratings. The lack of monetization signals a focus on long-term user retention over immediate revenue extraction. ## Monetization Strategy - **Model:** Free - **Tiers:** Free: Full feature set with no ads - **Analysis:** The app operates as a free utility with no monetization, relying on a privacy-first, no-backend model. ## 🟢 User Sentiment (Low Confidence: 8 of 8 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.6/5 (50 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Minimalist interface design helps users track habits and vices without feeling overwhelmed by complex features** - **Responsive developer communication builds trust and encourages long-term engagement with the habit tracking tool** - **Apple Watch integration provides a convenient way for users to log habits during daily activities** ## SWOT Analysis {#swot} **Core Strengths:** - Privacy-first, no-backend architecture establishes trust as a primary value proposition - Apple Watch integration lowers logging friction for daily habit adherence **Growth Levers:** - Implementing home screen widgets would directly address the #1 user request and likely improve daily usage frequency ## What's New - **Latest (v4.3.2, 2 weeks ago):** Resolved milestone notification persistence issues and improved overall notification reliability. ## App Momentum (Maintenance) {#momentum} - Shipped notification reliability and milestone fixes. - Maintains maintenance-level update cadence. > **Cadence:** 1 total versions · 0 majors in last 6 months · 20 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Since: Event & Habit tracker is a market-leading productivity app that is completely free. With a 4.6/5 rating from 50 reviews, it delivers strong user satisfaction. > **Bottom Line:** Since retains a loyal base through its minimalist, privacy-focused design, but the lack of home screen widgets creates a friction point that limits daily engagement. Prioritizing widget integration would unlock higher session frequency and better serve users managing multiple habit categories. **Best for:** Individuals seeking a simple, privacy-focused tool to track life events and manage personal habits without data tracking or advertisements. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship home screen and lock screen widgets because they are the top-requested features → increase daily session frequency ### Outlook: Stable The productivity market is consolidating around tools that offer high-speed, low-friction entry points like widgets. Since remains advantaged by its privacy-first reputation, but the lack of widget support leaves it exposed to competitors that offer similar tracking with higher convenience, which will erode the daily habit loop if not addressed. - 🟢 Responsive developer communication builds trust and encourages long-term engagement, which stabilizes the user base despite a maintenance-level update cadence. - 🔴 The lack of home screen widgets creates a friction point that prevents users from logging habits quickly, potentially limiting daily active usage. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 50 | | Sentiment | Thrilled (85/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Since: Event & Habit tracker** (this app) | 4.6/5 | Thrilled | Nirbhay Agarwal | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.6/5 | Mixed | Ciendor Holdings Corp. LTD | | [Paper: Sketch, Draw & Create](https://marlvel.ai/apps/paper-sketch-draw-create) | 4.6/5 | N/A | Evernote Corporation | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | ## Company Profile - **Developer:** Nirbhay Agarwal ## Data Sources & Links - **App Store ID:** 1557965139 - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.6/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*Perplexity - AI Search & Chat*](https://marlvel.ai/apps/perplexity-ai-search-chat) (Perplexity AI, Inc.) · 4.8/5 Rating - [*ScreenZen- Screen Time Control*](https://marlvel.ai/apps/screenzen-screen-time-control) (ScreenZen LLC) · 4.8/5 Rating | Excellent Sentiment - [*SpaceDesk App*](https://marlvel.ai/apps/spacedesk-app) (Hawsabah) · N/A Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment ## Frequently Asked Questions {#faq} ### Is Since free to use? Yes, Since is a completely free, ad-free utility with no hidden costs or subscription tiers. ### Does Since track my data? No, Since is designed with a privacy-first, no-backend architecture. All your data stays locally on your device and is only synced via your personal iCloud account. ### Can I use Since on my Apple Watch? Yes, Since includes Apple Watch support, allowing you to log events and view your habit status directly from your wrist. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 8 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 40 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/since-event-habit-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.