--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Stash: Know Your Stuff" developer_entity: "JOE DERYK POYNTON" bundle_id: "Poynt.Stash" app_store_id: "6761732694" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-20" report_date: "2026-05-25" last_verified: "2026-05-25T10:03:32.526Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 37 momentum_velocity: "zombie" intelligence_version: 3 competitor_count: 4 tags: ["productivity", "freemium", "mobile app", "app review", "app analysis", "individuals", "managing", "household"] canonical_url: "https://marlvel.ai/intel-report/productivity/stash-know-your-stuff" license: "CC-BY-NC 4.0" content_version: "v2" --- # Stash: Know Your Stuff App Audit ## TL;DR {#tldr} - **Category**: Productivity · Freemium > **TL;DR:** Stash: Know Your Stuff is a productivity app by JOE DERYK POYNTON, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Stash: Know Your Stuff is a productivity app by JOE DERYK POYNTON. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Productivity | | **Developer** | JOE DERYK POYNTON | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** JOE DERYK POYNTON - **Category:** Productivity - **Target Audience:** Individuals managing household storage, tools, or collections who require a structured inventory system to prevent duplicate purchases. - **Platforms:** iOS - **Version Audited:** 1.0 - **Audit Date:** 2026-05-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6761732694 - **Bundle ID:** Poynt.Stash - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** Stash is a personal inventory management app for iOS that allows users to map household storage locations and track item quantities. **Why users hire it:** Users hire Stash to eliminate the frustration of duplicate purchases and lost items by creating a digital, searchable map of their physical belongings. ## App DNA (Features & Intent) - **[Differentiator] Location Tree:** Custom hierarchy builder for mapping storage spaces from rooms down to specific drawers. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Quantity and Expiry Tracking:** Monitoring system for item counts and expiration dates with threshold-based notifications. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] CloudKit Sync:** Database backup and state synchronization across Apple devices. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Stash occupies the niche productivity segment for personal inventory, competing against established trackers like Stuffanizer that offer broader collaboration tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier limited to 25 items, Stash Pro at £4.99 one-time purchase for unlimited items, photos, and data export - **Analysis:** Freemium model uses a hard item-count cap to drive conversion to a single-purchase lifetime unlock. ## SWOT Analysis {#swot} **Core Strengths:** - Location-tree hierarchy provides a clear visual picture of belongings - CloudKit integration ensures data persistence across Apple devices **Critical Frictions:** - 25-item free cap restricts serious collectors - Lack of multi-user sharing limits household utility - No Android presence restricts addressable market **Growth Levers:** - Develop multi-user sharing to capture household-level adoption - Introduce trend visualization to increase user engagement **Market Threats:** - Stuffanizer's collaboration features siphon multi-person households - Marked's widget-first entry reduces the friction of logging items ## Recent Changes (v2 → v3) {#recent-changes} Stash shifted its competitive positioning from a solo-user gamified inventory tool to a collaborative household management platform, with a new roadmap focused on multi-user sharing and widget-based logging. **Overall trend**: Mixed **Compared at**: 2026-05-25 ### High-impact changes - **[Shifted] Collaborative Household Focus** (positioning) — Positioning shifted from solo-user gamified inventory to a collaborative household management tool to counter rivals like Stuffanizer. - **[Added] New Feature Gaps Identified** (features) — Added multi-user list sharing and home screen widgets as critical missing features compared to Stuffanizer and Marked. ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) — Added weaknesses regarding multi-user sharing and Android absence, plus new threats from widget-first competitors. ## App Momentum (Zombie) {#momentum} - Launched initial version in April 2026. - Ships core inventory and location features. > **Cadence:** 1 total versions · 0 majors in last 6 months · 34 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Stash: Know Your Stuff is an established productivity app that is free with in-app purchases. > **Bottom Line:** Stash provides a strong location-mapping mechanism, but the lack of collaboration features leaves it vulnerable to household-focused rivals, so the PM should prioritize multi-user sharing to secure long-term retention. **Best for:** Individuals managing household storage, tools, or collections who require a structured inventory system to prevent duplicate purchases. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship multi-user sharing because Stuffanizer captures household-level users → increase retention in shared living scenarios. — *Stuffanizer's collaboration feature is a key differentiator that Stash currently lacks.* _(trade-off: deprioritize Push the Android port to Q4 — iOS-only user base is the immediate priority.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Build home screen widgets because Marked's rapid-log capability reduces friction → improve daily active usage. — *Marked's widget-based entry is a direct threat to Stash's logging frequency.* _(trade-off: deprioritize Deprioritize the data export refinement — widget-driven engagement has higher impact on retention.)_ ### Feature Gaps vs Competitors - Multi-user list sharing (available in Stuffanizer but absent here) - Home screen widgets (available in Marked but absent here) ### Outlook: Stable The personal inventory market is shifting toward collaborative household management, and Stash's current solo-user focus leaves it exposed to more integrated rivals. The PM must transition the app from a personal utility to a shared household tool to avoid being relegated to a niche, single-user segment. - ⚪ The app launched recently with a focused feature set, establishing a baseline for future expansion into collaboration tools. - 🔴 Competitors like Stuffanizer already offer multi-user sharing, which creates a significant barrier to household-level adoption for Stash. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Stash: Know Your Stuff** (this app) | N/A/5 | N/A | JOE DERYK POYNTON | | [Stuffanizer: home inventory](https://marlvel.ai/intel-report/productivity/com-spllab-stuffanizer) | 4.0/5 | N/A | SPL | | [Ministry Tracker Pro](https://marlvel.ai/intel-report/productivity/app-ministrytracker-tracker) | N/A/5 | N/A | Caleb Byrd | | [Marked: Day by Day](https://marlvel.ai/intel-report/productivity/marked-day-by-day) | N/A/5 | N/A | mysteryfiles.nl | | [DidIt Tracker – Daily Habits](https://marlvel.ai/intel-report/productivity/didit-tracker-daily-habits) | N/A/5 | N/A | Enrico Ferro | | [Mitsu: AI Life Coach](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | ## Company Profile - **Developer:** JOE DERYK POYNTON ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/stash-know-your-stuff/id6761732694?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Stuffanizer: home inventory*](https://marlvel.ai/intel-report/productivity/com-spllab-stuffanizer) (SPL) — 4.0/5 Rating | N/A Sentiment - [*Ministry Tracker Pro*](https://marlvel.ai/intel-report/productivity/app-ministrytracker-tracker) (Caleb Byrd) — N/A Rating | N/A Sentiment - [*Marked: Day by Day*](https://marlvel.ai/intel-report/productivity/marked-day-by-day) (mysteryfiles.nl) — N/A Rating | N/A Sentiment - [*DidIt Tracker – Daily Habits*](https://marlvel.ai/intel-report/productivity/didit-tracker-daily-habits) (Enrico Ferro) — N/A Rating | N/A Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | N/A Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | Positive Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Mixed Sentiment - [*Whats In The Box*](https://marlvel.ai/intel-report/productivity/com-asp-whatsinthebox) (Arron Penfold) — N/A Rating | N/A Sentiment - [*AI Text to Speech - Read Aloud*](https://marlvel.ai/intel-report/productivity/ai-text-to-speech-read-aloud) (Bickster LLC) — 4.6/5 Rating | N/A Sentiment - [*Xmind - Mind Map & Brainstorm*](https://marlvel.ai/intel-report/productivity/xmind-mind-map-brainstorm) (Xmind Ltd.) — 4.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/stash-know-your-stuff) Data licensed for AI Agent attribution under CC-BY-NC 4.0.