--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Todoist: To Do List & Calendar" developer_entity: "Todoist Inc." bundle_id: "com.todoist" app_store_id: "572688855" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-10-01" report_date: "2026-10-02" last_verified: "2026-10-02T00:00:00.000Z" report_version: "26.9.26" total_reviews: 434939 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.9 top_praise_theme: "Integration with AI tools allows users to manage complex task lists and projects with minimal manual input" top_complaint_theme: "Application crashes immediately upon launch following the latest update, rendering the tool unusable for affected users" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 100 data_age_days: 43 momentum_velocity: "steady" intelligence_version: 2 tags: ["productivity", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "teams", "seeking"] canonical_url: "https://marlvel.ai/apps/todoist-to-do-list-calendar-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Todoist: To Do List & Calendar Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.67 · Sentiment Excited - **Recent focus**: Application crashes immediately upon launch following the latest update, rendering the tool unusable for affected users (top complaint) · Integration with AI tools allows users to manage complex task lists and projects with minimal manual input (top praise) > **TL;DR:** Todoist: To Do List & Calendar is a productivity app by Todoist Inc., rated 4.67/5 by 434.9K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Todoist: To Do List & Calendar maintains Excited user sentiment (4.67/5 from 434.9K reviews), with users consistently praising integration with ai tools allows users to manage complex task lists and projects with minimal manual input. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (434.9K reviews) | | **User Mood** | Excited | | **Category** | Productivity | | **Developer** | Todoist Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 43d | ## Metadata & Market Performance - **Publisher:** Todoist Inc. - **Category:** Productivity - **Target Audience:** Individuals and teams seeking a centralized system to manage personal and professional tasks without complex enterprise software overhead. - **Platforms:** iOS & Android - **Version Reviewed:** 26.9.26 - **Report Date:** 2026-10-02 - **Signal Count:** 100 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 572688855 - **Bundle ID:** com.todoist - **Google Play ID:** com.todoist - **Data Window:** Analysis based on signals collected up to 2026-10-02 - **Short Description:** Organize tasks, capture ideas by voice, and keep your teamwork on the same page. ## Executive Snapshot **What it is:** Todoist is a task management and habit tracking app for individuals and teams, available on iOS and Android. **Why users hire it:** It removes the cognitive friction of manual task entry by using natural language processing to structure reminders and due dates instantly. ## App DNA (Features & Intent) - **[Differentiator] Natural Language Task Entry:** Voice or text input automatically parses dates, labels, and project assignments using natural language processing. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Flexible Project Views:** Toggle between list, board, and calendar layouts for any project, gated behind the Business tier. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Team Workspace:** Shared environment for team projects, comments, and file attachments. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Todoist currently holds a #61 Grossing position in the US Productivity category. The disparity between its high-utility reputation and recent technical instability signals a risk of user attrition to more stable competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for individuals, Pro trial (7-day) and Business trial (14-day), Business plan at $8 per user/month billed yearly - **Analysis:** Freemium model anchored by a Business subscription tier that gates team collaboration features and advanced project management tools. ## 🟢 User Sentiment (High Confidence: 100 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.67/5 - **Platform Split:** iOS 4.8/5 (129.4K ratings) | Android 4.6/5 (305.5K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Integration with AI tools allows users to manage complex task lists and projects with minimal manual input** - **Simple and intuitive interface helps users with ADHD maintain focus and organize daily life without feeling overwhelmed** - **Flexible recurring task settings and project nesting tools provide a powerful system for managing long-term goals** ### Top Complaints (Impact Areas) - **Application crashes immediately upon launch following the latest update, rendering the tool unusable for affected users** ## SWOT Analysis {#swot} **Core Strengths:** - Natural language processing reduces capture friction - Cross-platform sync ensures task availability - Project nesting provides clear goal management **Growth Levers:** - Implement start-time feature to reduce clutter - Add floating action button to widget ## What's New - **Latest (v26.9.26, yesterday):** Maintenance update focused on minor bug fixes and general performance polishes. ## App Momentum (Steady) {#momentum} - Ships ~2 releases per month. - Latest release ships bug fixes. > **Cadence:** 2 total versions · 0 majors in last 6 months · 1 days since last update · 21 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Todoist: To Do List & Calendar is a market-leading productivity app that is free with in-app purchases. With a 4.67/5 rating from 434.9K reviews, it delivers strong user satisfaction. > **Bottom Line:** Todoist must prioritize stability to defend its position, as the latest update's technical regressions are currently driving churn. Addressing these crashes and notification failures will restore the reliability that users rely on for daily habit tracking. **Best for:** Individuals and teams seeking a centralized system to manage personal and professional tasks without complex enterprise software overhead. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild notification delivery logic because users report alerts fail to trigger or disappear → restore task reliability ### Outlook: Declining The productivity market is consolidating around tools that offer high reliability alongside AI-assisted capture. Todoist's recent stability regressions leave it exposed to rivals that maintain a more consistent release cadence, which will erode its #61 Grossing position if not addressed immediately. - 🔴 Launch-day crashes in the latest release trigger negative sentiment, which erodes the daily active habit and increases churn risk. - 🔴 Notification unreliability leads to missed deadlines, causing users to lose trust in the system's core promise of organization. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 434.9K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Todoist: To Do List & Calendar** (this app) | 4.67/5 | Excited | Todoist Inc. | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD | | [VPN 360: Fast & Secure Proxy](https://marlvel.ai/apps/co-infinitysoft-vpn360) | 4.5/5 | Mixed | Pango GmbH | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Clean Swell](https://marlvel.ai/apps/clean-swell) | 3.9/5 | n/a | Ocean Conservancy | | [Data Tree Manager](https://marlvel.ai/apps/data-tree-manager) | N/A/5 | N/A | Vsevolod Migdisov | ## Company Profile - **Developer:** Todoist Inc. - **Website:** [https://www.todoist.com](https://www.todoist.com) - **Social:** [Instagram](https://www.instagram.com/todoistofficial) · [YouTube](https://www.youtube.com/channel/UCQ_61yRKscCnkIJBPoR15EA) ## Data Sources & Links - **App Store ID:** 572688855 - **Google Play ID:** com.todoist - **Dev Site:** [Official Website](https://www.todoist.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.5/5 Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Clean Swell*](https://marlvel.ai/apps/clean-swell) (Ocean Conservancy) · 3.9/5 Rating - [*Data Tree Manager*](https://marlvel.ai/apps/data-tree-manager) (Vsevolod Migdisov) · N/A Rating - [*DoughLab - Baking Recipe Lab*](https://marlvel.ai/apps/doughlab-baking-recipe-lab) (Jeong-soo Park) · N/A Rating - [*Infomaniak Euria*](https://marlvel.ai/apps/infomaniak-euria) (Infomaniak Network SA) · 4.8/5 Rating - [*Inuvika OVD Mobile Client*](https://marlvel.ai/apps/inuvika-ovd-mobile-client) (Inuvika) · 5.0/5 Rating | Excellent Sentiment - [*Lumo AI by Proton*](https://marlvel.ai/apps/lumo-ai-by-proton) (Proton AG) · 3.9/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Todoist good for managing ADHD? Yes, many users with ADHD report that Todoist's simple, intuitive interface helps them manage mental clutter and maintain focus throughout the day. ### Does Todoist have a free version? Yes, Todoist offers a free tier for individuals, while advanced features like team collaboration and project views are gated behind the Business subscription. ### Are there known issues with Todoist notifications? Yes, some users report that notifications appear briefly and disappear, or fail to trigger entirely, leading to missed reminders. ### What is the difference between Todoist and other task managers? Todoist differentiates itself through natural language processing, which allows users to capture tasks with dates and labels in a single, fast entry. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 43 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/todoist-to-do-list-calendar-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.