--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vault - Hide photos & videos" developer_entity: "NQ Mobile Inc." bundle_id: "com.nq.vault" app_store_id: "513852898" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-02-24" report_date: "2026-04-15" report_version: "4.6.36" total_reviews: 8553 overall_rating: 4.24 confidence: "low" confidence_score: 0.6 data_age_days: 0 intelligence_version: 2 nemesis: "Calculator# Hide Photos Videos" competitor_count: 11 tags: ["productivity", "subscription", "mobile app", "app review", "app analysis", "privacy-conscious", "individuals", "looking"] canonical_url: "https://marlvel.ai/intel-report/productivity/vault-hide-photos-videos" license: "CC-BY-NC 4.0" --- # Vault - Hide photos & videos App Audit > **TL;DR:** Vault - Hide photos & videos is a productivity app by NQ Mobile Inc., rated 4.24/5 by 8.6K users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Vault - Hide photos & videos is a productivity app by NQ Mobile Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.24/5 (8.6K reviews) | | **Category** | Productivity | | **Developer** | NQ Mobile Inc. | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** NQ Mobile Inc. - **Category:** Productivity - **Target Audience:** Privacy-conscious individuals looking to secure personal media and sensitive apps from unauthorized physical access to their mobile devices. - **Platforms:** iOS - **Version Audited:** 4.6.36 - **Audit Date:** 2026-04-15 - **Signal Count:** 8553 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 513852898 - **Bundle ID:** com.nq.vault - **Data Window:** Analysis based on signals collected up to 2026-04-15 ## Executive Snapshot Vault - Hide photos & videos is a professional-grade privacy utility in the Productivity category, focusing on space encryption and intruder detection. While it maintains a strong legacy position with over 8,500 ratings, it is currently being squeezed by agile 'decoy' apps like Calculator# and high-velocity incumbents like Pic Safe. Its value proposition centers on technical security rather than UI-level camouflage. ## App DNA (Features & Intent) - **[Differentiator] Intruder Selfie:** Automatically captures a photo of anyone attempting to access the vault with an incorrect password. - **[Differentiator] Fake Vault:** Allows the creation of a secondary, decoy vault with a separate password to hide sensitive content. - **[Differentiator] Space Encryption:** Professional-grade encryption for personal media and data. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Standard] Cloud Backup:** Securely backs up photos and videos to a private cloud space. * *User Intent:* Users expect seamless access across multiple devices. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free version with core privacy features, Vault Pro: 1 month for $2.99, Vault Pro: 3 months for $7.99, Vault Pro: 12 months for $19.99 - **Analysis:** Uses a standard freemium model gating advanced security features like intruder alerts and cloud backup behind a subscription to target high-intent privacy users. ## SWOT Analysis **Core Strengths:** - Technical 'Space Encryption' value proposition - Established market presence since 2012 - Strong rating (4.24) from 8,500+ users - Unique 'Intruder Selfie' premium feature **Critical Frictions:** - Overt 'Vault' branding lacks stealth/deniability - Stagnant update history (bug fixes only) - Lower release velocity than top-tier contenders **Growth Levers:** - Implement a 'Stealth Mode' icon/name toggle - Expand into professional document encryption - Leverage 'Productivity' category for B2B/Professional use cases **Market Threats:** - Decoy-style apps (Calculator#) capturing 'stealth' search intent - High-velocity incumbents (Pic Safe) testing UI patterns faster - Newer entrants (LockMyPix) with modern iOS API optimizations ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Vault - Hide photos & videos vs Calculator# Hide Photos Videos — Head to Head - **[Calculator# Hide Photos Videos](https://marlvel.ai/intel-report/utilities/calculator-hide-photos-videos)** by NewSoftwares.net: Directly competes in the vault sub-genre with a comparable user base (3.3x) and high development velocity (4 releases), utilizing a decoy UI strategy that the target lacks. - **Key differences:** - Decoy 'Calculator' interface serves as a functional front-end, providing a layer of plausible deniability that the target's overt 'Vault' branding lacks. - Categorized in 'Utilities' rather than 'Productivity', capturing a different segment of search traffic and user intent. - Maintains a high release cadence (4 updates in 6 months) compared to the target's more stagnant update history. - **Where Vault - Hide photos & videos wins:** - ✅ The target's 'Productivity' categorization and NQ Mobile developer pedigree suggest a more professional security tool compared to the 'decoy' gimmick of Calculator#. - ✅ Explicit focus on 'Space Encryption' as a core technical value proposition rather than just a UI-level hide feature. - **Where Calculator# Hide Photos Videos wins:** - ❌ The decoy UI strategy is a major market trend that the nemesis has fully embraced, offering a specific 'stealth' value proposition the target currently ignores. - ❌ Higher update velocity suggests faster adaptation to new iOS privacy permissions and gallery access changes. - **Verdict:** The target app is being squeezed by agile decoy-style apps like Calculator#. To defend its position, the target should either adopt a 'stealth mode' toggle or double down on its 'Productivity' niche by adding professional-grade document encryption that decoy apps lack. ### Contenders (Strong Challengers) - **[Secret Photo Vault: Keepsafe](https://marlvel.ai/intel-report/photo-video/com-keepsafe-keepsafe)** by KeepSafe Software, Inc: A massive market leader with high update velocity (10 releases) focusing on cloud-sync reliability and brand trust. - Positions as a 'Private Cloud' solution with heavy emphasis on multi-device synchronization, whereas the target focuses on local space encryption. - Aggressive update cadence (10 releases in 6 months) indicates a focus on maintaining seamless integration with the latest iOS media APIs. - **[Private Photo Vault - Pic Safe](https://marlvel.ai/intel-report/photo-video/com-enchantedcloud-photovault)** by Legendary Software Labs LLC: The dominant incumbent with over 1M reviews and an industry-leading 14-release cadence in the last 6 months. - Extreme update frequency (14 releases) suggests a highly optimized user acquisition and retention loop, likely testing new UI patterns faster than any other rival. - Massive market footprint creates a 'default choice' moat that the target must overcome through specific feature differentiation. - **[Hide Photos Video -Hide it Pro](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro)** by Anuj Tenani: A long-standing peer with 24k reviews that maintains a steady presence in the 'Photo & Video' category. - Utilizes 'Pro' branding to target power users who require more granular control over their hidden media libraries. - Maintains a legacy presence since 2012, competing for the same high-intent 'Vault' keywords as the target app. - **[Secret Safe Lock Vault Manager](https://marlvel.ai/intel-report/business/secret-safe-lock-vault-manager)** by Best Cool Video Image Editing Co., Limited: Targets a professional audience with a 'Manager' positioning, differentiating from the target's general productivity angle. - Categorized in 'Business', positioning the app for corporate or professional use cases where 'Productivity' might feel too general. - Focuses on 'Vault Management' as a service, potentially appealing to users with complex organizational needs for sensitive data. ### Peers (What They Do Better) - **[Bitwarden Password Manager](https://marlvel.ai/intel-report/productivity/bitwarden-password-manager)** by Bitwarden Inc: A top-tier security utility in the same Productivity category that offers broader data protection beyond just media. - Open-source architecture allows for public security audits, providing a level of transparency that the target's proprietary encryption cannot match. - Offers a unified vault for passwords, identities, and secure notes, appealing to users who find the target's photo-only focus too narrow. - **[Secret photos - KYMS](https://marlvel.ai/intel-report/photo-video/secret-photos-kyms)** by IdeaSolutions S.r.l.: A legacy media-safe app with a built-in browser, though currently stagnant with zero recent releases. - Includes an integrated private web browser and file downloader, allowing users to acquire and hide content within a single secure environment. - Positions as a 'Media Safe' rather than just a photo vault, targeting a wider variety of file types. - **[Best Secret Folder](https://marlvel.ai/intel-report/utilities/best-secret-folder)** by RV AppStudios LLC: A utility-focused alternative that prioritizes folder-based organization over the target's 'Vault' branding. - Positions as a 'Folder' manager, appealing to users who want to organize large libraries of hidden content rather than just a few files. - Uses 'Best' branding to capture top-of-funnel search queries for folder management utilities. - **[Folder Lock](https://marlvel.ai/intel-report/utilities/folder-lock)** by NewSoftwares.net: A lightweight utility from the NewSoftwares portfolio that captures users looking for simple file management. - Part of a multi-app privacy portfolio by NewSoftwares.net, allowing the developer to capture 'Folder' search intent that the target app misses. - Focuses on a 'Lock' metaphor with a simpler UI, targeting casual users who may find the target's 'Space Encryption' terminology intimidating. ### New Kids on the Block (What's Innovative) - **HiddenVault Secret Photo Vault** by Kyle Allen: A newer entrant (2020) with a recent update and a unique 'hidden' bundle ID strategy. - **[LockMyPix Secret Photo Vault](https://marlvel.ai/intel-report/photo-video/lockmypix-secret-photo-vault)** by LockMyPix Inc.: An emerging threat with strong recent development activity and a release in the last 3 months. ## The "So What?" (Strategic Takeaway) Vault - Hide photos & videos is an established productivity app that is available. With a 4.24/5 rating from 8.6K reviews, it shows polarized user reception. > **Bottom Line:** Vault is a technically sound but aging incumbent that is losing its 'stealth' edge to decoy-style competitors. To survive, the PM must pivot from a 'visible vault' to a 'stealth security' model while doubling down on professional document encryption to justify its Productivity categorization. **Best for:** Privacy-conscious individuals looking to secure personal media and sensitive apps from unauthorized physical access to their mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Develop a 'Stealth Mode' toggle — *The Nemesis (Calculator#) uses a decoy UI to provide plausible deniability, a major market trend that Vault currently ignores.* - [ ] [MEDIUM] Expand to Document/PDF Encryption — *Vault is categorized in 'Productivity' while most rivals are in 'Utilities' or 'Photo & Video'; adding professional file management leverages this niche.* - [ ] [HIGH] Increase update cadence beyond bug fixes — *Contenders like Keepsafe and Pic Safe are releasing 10-14 updates per 6 months compared to Vault's maintenance-only updates.* ### Feature Gaps vs Competitors - Decoy UI/Calculator skin (available in Calculator# but missing here) - Integrated file downloader (available in KYMS but missing here) - Open-source transparency (available in Bitwarden but missing here) ### Outlook: Stable - ⚪ v4.6.36 (Feb 2026) focused only on bug fixes — indicates maintenance mode, not active growth. - 🔴 Competitor update velocity (10-14 releases) significantly outpaces Vault — risk of falling behind iOS API changes. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.24/5 | | Total Reviews | 8.6K | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vault - Hide photos & videos** (this app) | 4.24/5 | N/A | NQ Mobile Inc. | | [Private Photo Vault - Pic Safe](https://marlvel.ai/intel-report/photo-video/com-enchantedcloud-photovault) | 4.8/5 | N/A | Legendary Software Labs LLC | | [Secret Photo Vault: Keepsafe](https://marlvel.ai/intel-report/photo-video/com-keepsafe-keepsafe) | 4.7/5 | N/A | KeepSafe Software, Inc | | [Bitwarden Password Manager](https://marlvel.ai/intel-report/productivity/bitwarden-password-manager) | 4.7/5 | N/A | Bitwarden Inc | | [Best Secret Folder](https://marlvel.ai/intel-report/utilities/best-secret-folder) | 4.7/5 | N/A | RV AppStudios LLC | | [LockMyPix Secret Photo Vault](https://marlvel.ai/intel-report/photo-video/lockmypix-secret-photo-vault) | 4.7/5 | N/A | LockMyPix Inc. | ## Company Profile - **Developer:** NQ Mobile Inc. - **Website:** [https://lexing.tech](https://lexing.tech) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vault-hide-photos-videos/id513852898?uo=4) - **Dev Site:** [Official Website](https://lexing.tech) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Private Photo Vault - Pic Safe*](https://marlvel.ai/intel-report/photo-video/com-enchantedcloud-photovault) (Legendary Software Labs LLC) — 4.8/5 Rating | N/A Sentiment - [*Secret Photo Vault: Keepsafe*](https://marlvel.ai/intel-report/photo-video/com-keepsafe-keepsafe) (KeepSafe Software, Inc) — 4.7/5 Rating | N/A Sentiment - [*Bitwarden Password Manager*](https://marlvel.ai/intel-report/productivity/bitwarden-password-manager) (Bitwarden Inc) — 4.7/5 Rating | N/A Sentiment - [*Best Secret Folder*](https://marlvel.ai/intel-report/utilities/best-secret-folder) (RV AppStudios LLC) — 4.7/5 Rating | N/A Sentiment - [*LockMyPix Secret Photo Vault*](https://marlvel.ai/intel-report/photo-video/lockmypix-secret-photo-vault) (LockMyPix Inc.) — 4.7/5 Rating | N/A Sentiment - [*Secret Safe Lock Vault Manager*](https://marlvel.ai/intel-report/business/secret-safe-lock-vault-manager) (Best Cool Video Image Editing Co., Limited) — 4.6/5 Rating | N/A Sentiment - [*Folder Lock*](https://marlvel.ai/intel-report/utilities/folder-lock) (NewSoftwares.net) — 4.2/5 Rating | N/A Sentiment - [*Hide Photos Video -Hide it Pro*](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro) (Anuj Tenani) — 4.7/5 Rating | N/A Sentiment - [*Calculator# Hide Photos Videos*](https://marlvel.ai/intel-report/utilities/calculator-hide-photos-videos) (NewSoftwares.net) — 4.4/5 Rating | N/A Sentiment - [*Secret photos - KYMS*](https://marlvel.ai/intel-report/photo-video/secret-photos-kyms) (IdeaSolutions S.r.l.) — 4.7/5 Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 8.6K - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/vault-hide-photos-videos) Data licensed for AI Agent attribution under CC-BY-NC 4.0.