--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vault - Hide photos & videos" developer_entity: "NQ Mobile Inc." bundle_id: "com.nq.vault" app_store_id: "513852898" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-02-24" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "4.6.36" total_reviews: 8552 overall_rating: 4.2 confidence: "medium" confidence_score: 0.6 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Calculator# Hide Photos Videos" competitor_count: 11 tags: ["productivity", "subscription", "mobile app", "app review", "app analysis", "users", "seeking", "secure"] canonical_url: "https://marlvel.ai/apps/vault-hide-photos-videos" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vault - Hide photos & videos Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 4.24 > **TL;DR:** Vault - Hide photos & videos is a productivity app by NQ Mobile Inc., rated 4.24/5 by 8.6K users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Vault - Hide photos & videos is a productivity app by NQ Mobile Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.24/5 (8.6K reviews) | | **Category** | Productivity | | **Developer** | NQ Mobile Inc. | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** NQ Mobile Inc. - **Category:** Productivity - **Target Audience:** Users seeking to secure private media files from unauthorized access on their mobile devices. - **Platforms:** iOS - **Version Reviewed:** 4.6.36 - **Report Date:** 2026-07-30 - **Signal Count:** 8553 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 513852898 - **Bundle ID:** com.nq.vault - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Vault is a privacy-focused photo and video locker for iOS that uses local encryption and cloud backup to secure media files. **Why users hire it:** Users choose Vault to remove the social and cognitive friction of accidental discovery, displacing standard gallery apps that lack granular access control. ## App DNA (Features & Intent) - **[Differentiator] Intruder Selfie:** Captures a photo of anyone attempting to access the vault with an incorrect password, serving as a premium-tier gate. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Private Cloud Backup:** Automatically syncs encrypted photos and videos to personal cloud storage, creating high switching costs. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] App Disguise:** Masks the application interface as a camera app to prevent unauthorized discovery, providing a unique privacy layer. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Vault maintains a global footprint with recent chart entries in markets like Myanmar (#16 Grossing) and Nepal (#20 Grossing), though its reliance on a 155-day-old build limits its ability to sustain these positions against more active rivals. ## Monetization Strategy - **Model:** Subscription - **Tiers:** 1 month for $2.99, 3 months for $7.99, 12 months for $19.99 - **Analysis:** Subscription model anchored at $2.99/month, with a 12-month tier offering a discount to encourage annual retention. ## SWOT Analysis {#swot} **Core Strengths:** - App disguise functionality provides a defensible privacy layer that basic folder-locking apps lack. **Growth Levers:** - Localized pricing in high-ARPU markets could improve conversion rates where the current $2.99/month entry point exceeds category norms. ## Recent Changes (v2 → v3) {#recent-changes} Vault has shifted from a stable maintenance posture to a declining outlook, driven by a 155-day update gap that threatens its competitive relevance. The product strategy has narrowed, prioritizing 'App Disguise' while losing its previously highlighted 'Space Encryption' and 'Fake Vault' feature positioning. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Declined] Outlook Trend** (positioning) ### Medium-impact changes - **[Added] App Disguise Feature** (features) - **[Removed] Legacy SWOT Items** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Vault - Hide photos & videos vs Calculator# Hide Photos Videos - **[Calculator# Hide Photos Videos](https://marlvel.ai/apps/calculator-hide-photos-videos)** by NewSoftwares.net: Directly competes in the vault sub-genre with a comparable user base (3.3x) and high development velocity (4 releases), utilizing a decoy UI strategy that this app lacks. - **Key differences:** - Decoy 'Calculator' interface serves as a functional front-end, providing a layer of plausible deniability that this app's overt 'Vault' branding lacks. - Categorized in 'Utilities' rather than 'Productivity', capturing a different segment of search traffic and user intent. - Maintains a high release cadence (4 updates in 6 months) compared to this app's more stagnant update history. ### Contenders (Strong Challengers) - **[Secret Photo Vault: Keepsafe](https://marlvel.ai/apps/com-keepsafe-keepsafe)** by KeepSafe Software, Inc: A massive market leader with high update velocity (10 releases) focusing on cloud-sync reliability and brand trust. - Positions as a 'Private Cloud' solution with heavy emphasis on multi-device synchronization, whereas this app focuses on local space encryption. - Aggressive update cadence (10 releases in 6 months) indicates a focus on maintaining seamless integration with the latest iOS media APIs. - **[Private Photo Vault - Pic Safe](https://marlvel.ai/apps/com-enchantedcloud-photovault)** by Legendary Software Labs LLC: The dominant incumbent with over 1M reviews and an industry-leading 14-release cadence in the last 6 months. - Extreme update frequency (14 releases) suggests a highly optimized user acquisition and retention loop, likely testing new UI patterns faster than any other rival. - Massive market footprint creates a 'default choice' moat that this app must overcome through specific feature differentiation. - **[Hide Photos Video -Hide it Pro](https://marlvel.ai/apps/hide-photos-video-hide-it-pro)** by Anuj Tenani: A long-standing peer with 24k reviews that maintains a steady presence in the 'Photo & Video' category. - Utilizes 'Pro' branding to target power users who require more granular control over their hidden media libraries. - Maintains a legacy presence since 2012, competing for the same high-intent 'Vault' keywords as this app. - **[Secret Safe Lock Vault Manager](https://marlvel.ai/apps/secret-safe-lock-vault-manager)** by Best Cool Video Image Editing Co., Limited: Targets a professional audience with a 'Manager' positioning, differentiating from this app's general productivity angle. - Categorized in 'Business', positioning the app for corporate or professional use cases where 'Productivity' might feel too general. - Focuses on 'Vault Management' as a service, potentially appealing to users with complex organizational needs for sensitive data. ### Peers (What They Do Better) - **[Bitwarden Password Manager](https://marlvel.ai/apps/bitwarden-password-manager)** by Bitwarden Inc: A top-tier security utility in the same Productivity category that offers broader data protection beyond just media. - Open-source architecture allows for public security audits, providing a level of transparency that this app's proprietary encryption cannot match. - Offers a unified vault for passwords, identities, and secure notes, appealing to users who find this app's photo-only focus too narrow. - **[Secret photos - KYMS](https://marlvel.ai/apps/secret-photos-kyms)** by IdeaSolutions S.r.l.: A legacy media-safe app with a built-in browser, though currently stagnant with zero recent releases. - Includes an integrated private web browser and file downloader, allowing users to acquire and hide content within a single secure environment. - Positions as a 'Media Safe' rather than just a photo vault, targeting a wider variety of file types. - **[Best Secret Folder](https://marlvel.ai/apps/best-secret-folder)** by RV AppStudios LLC: A utility-focused alternative that prioritizes folder-based organization over this app's 'Vault' branding. - Positions as a 'Folder' manager, appealing to users who want to organize large libraries of hidden content rather than just a few files. - Uses 'Best' branding to capture top-of-funnel search queries for folder management utilities. - **[Folder Lock](https://marlvel.ai/apps/folder-lock)** by NewSoftwares.net: A lightweight utility from the NewSoftwares portfolio that captures users looking for simple file management. - Part of a multi-app privacy portfolio by NewSoftwares.net, allowing the developer to capture 'Folder' search intent that this app misses. - Focuses on a 'Lock' metaphor with a simpler UI, targeting casual users who may find this app's 'Space Encryption' terminology intimidating. ### New Kids on the Block (What's Innovative) - **[HiddenVault Secret Photo Vault](https://marlvel.ai/apps/hiddenvault-secret-photo-vault)** by Kyle Allen: A newer entrant (2020) with a recent update and a unique 'hidden' bundle ID strategy. - **[LockMyPix Secret Photo Vault](https://marlvel.ai/apps/lockmypix-secret-photo-vault)** by LockMyPix Inc.: An emerging threat with strong recent development activity and a release in the last 3 months. ## What's New - **Latest (v4.6.36, 5 months ago):** Maintenance update focused on general bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships only minor bug fixes. - No major feature releases in 2026. > **Cadence:** 1 total versions · 0 majors in last 6 months · 155 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Vault - Hide photos & videos is a productivity app. It holds a 4.24/5 rating from 8.6K reviews. > **Bottom Line:** Vault's reliance on a static feature set in a high-turnover security category risks long-term churn. The current maintenance posture fails to address the competitive pressure from rivals with more frequent update cycles, signaling that the app is losing its ability to defend its market position. **Best for:** Users seeking to secure private media files from unauthorized access on their mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit premium-tier conversion funnel because grossing ranks lag free-download ranks in key markets → improve revenue yield ### Outlook: Declining The privacy-utility market is consolidating around apps that offer frequent security-patch updates and feature expansion. Vault's current maintenance-only posture leaves it exposed to rivals that leverage active development to build user trust, which will likely accelerate churn as users migrate to more reliable alternatives. - 🔴 The 155-day maintenance gap signals a lack of active investment, which erodes user trust in the app's security reliability. - ⚪ Global chart entries in emerging markets suggest a lingering discovery advantage that remains under-monetized due to the lack of feature iteration. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.24/5 | | Total Reviews | 8.6K | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vault - Hide photos & videos** (this app) | 4.24/5 | N/A | NQ Mobile Inc. | | [Private Photo Vault - Pic Safe](https://marlvel.ai/apps/com-enchantedcloud-photovault) | 4.8/5 | Excited | Legendary Software Labs LLC | | [Secret Photo Vault: Keepsafe](https://marlvel.ai/apps/com-keepsafe-keepsafe) | 4.7/5 | N/A | KeepSafe Software, Inc | | [Bitwarden Password Manager](https://marlvel.ai/apps/bitwarden-password-manager) | 4.8/5 | N/A | Bitwarden Inc | | [Best Secret Folder](https://marlvel.ai/apps/best-secret-folder) | 4.7/5 | N/A | RV AppStudios LLC | | [LockMyPix Secret Photo Vault](https://marlvel.ai/apps/lockmypix-secret-photo-vault) | 4.7/5 | N/A | LockMyPix Inc. | ## Company Profile - **Developer:** NQ Mobile Inc. - **Website:** [https://lexing.tech](https://lexing.tech) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vault-hide-photos-videos/id513852898?uo=4) - **Dev Site:** [Official Website](https://lexing.tech) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Private Photo Vault - Pic Safe*](https://marlvel.ai/apps/com-enchantedcloud-photovault) (Legendary Software Labs LLC) · 4.8/5 Rating | Positive Sentiment - [*Secret Photo Vault: Keepsafe*](https://marlvel.ai/apps/com-keepsafe-keepsafe) (KeepSafe Software, Inc) · 4.7/5 Rating - [*Bitwarden Password Manager*](https://marlvel.ai/apps/bitwarden-password-manager) (Bitwarden Inc) · 4.8/5 Rating - [*Best Secret Folder*](https://marlvel.ai/apps/best-secret-folder) (RV AppStudios LLC) · 4.7/5 Rating - [*LockMyPix Secret Photo Vault*](https://marlvel.ai/apps/lockmypix-secret-photo-vault) (LockMyPix Inc.) · 4.7/5 Rating - [*Secret Safe Lock Vault Manager*](https://marlvel.ai/apps/secret-safe-lock-vault-manager) (Best Cool Video Image Editing Co., Limited) · 4.6/5 Rating - [*Folder Lock*](https://marlvel.ai/apps/folder-lock) (NewSoftwares.net) · 4.2/5 Rating - [*Hide Photos Video -Hide it Pro*](https://marlvel.ai/apps/hide-photos-video-hide-it-pro) (Anuj Tenani) · 4.7/5 Rating - [*Calculator# Hide Photos Videos*](https://marlvel.ai/apps/calculator-hide-photos-videos) (NewSoftwares.net) · 4.4/5 Rating - [*Secret photos - KYMS*](https://marlvel.ai/apps/secret-photos-kyms) (IdeaSolutions S.r.l.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Vault safe for storing private photos? Vault uses local encryption and password protection to secure media. However, the app has not received a feature update in over five months, which may concern users looking for the latest security standards. ### How does Vault compare to standard gallery apps? Unlike standard gallery apps, Vault includes an 'App Disguise' feature to mask its interface and an 'Intruder Selfie' tool to record unauthorized access attempts. ### Is the premium subscription worth it? The premium subscription unlocks advanced features like cloud backup and the intruder selfie tool. Casual users may find the free tier sufficient, but power users seeking data redundancy often opt for the paid plan. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 8.6K - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vault-hide-photos-videos) Data licensed for AI Agent attribution under CC-BY-NC 4.0.