--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Visual Grocery: Shopping List" developer_entity: "Sergey Leskov" bundle_id: "SergeyLeskov.Shopping-List" app_store_id: "1208970889" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-31" report_date: "2026-09-16" last_verified: "2026-09-16T00:00:00.000Z" report_version: "5.3.3" total_reviews: 583 overall_rating: 4.4 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Intuitive list management and the ability to pull custom images from the internet keep users engaged" top_complaint_theme: "Major updates frequently cause total loss of saved shopping lists and user data for long-term players" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 15 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "families", "seeking"] canonical_url: "https://marlvel.ai/apps/visual-grocery-shopping-list" license: "CC-BY-NC 4.0" content_version: "v2" --- # Visual Grocery: Shopping List Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 4.44 · Sentiment Mixed - **Recent focus**: Major updates frequently cause total loss of saved shopping lists and user data for long-term players (top complaint) · Intuitive list management and the ability to pull custom images from the internet keep users engaged (top praise) > **TL;DR:** Visual Grocery: Shopping List is a productivity app by Sergey Leskov, rated 4.44/5 by 583 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Visual Grocery: Shopping List shows Mixed sentiment (4.44/5 from 583 reviews) - users praise intuitive list management and the ability to pull custom images from the internet keep users engaged but report issues with major updates frequently cause total loss of saved shopping lists and user data for long-term players. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.44/5 (583 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Sergey Leskov | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** Sergey Leskov - **Category:** Productivity - **Target Audience:** Individuals and families seeking a visual, structured approach to grocery planning and budget tracking. - **Platforms:** iOS - **Version Reviewed:** 5.3.3 - **Report Date:** 2026-09-16 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 1208970889 - **Bundle ID:** SergeyLeskov.Shopping-List - **Data Window:** Analysis based on signals collected up to 2026-09-16 ## Executive Snapshot **What it is:** Visual Grocery is a shopping list utility for families that uses a 500-item visual catalog and receipt-total tracking to manage grocery budgets on iOS. **Why users hire it:** The app removes the cognitive friction of manual entry by providing a pre-populated visual library, which displaces generic note-taking apps for grocery-specific workflows. ## App DNA (Features & Intent) - **[Differentiator] Visual Catalog:** 500+ items with images reduce friction during list creation, increasing session frequency. - **[Differentiator] Receipt Totals:** Input field for receipt totals reinforces the app as a primary financial tool for budget-conscious users. - **[Standard] Cloud Sync:** Optional synchronization across devices compounds switching costs via multi-device usage. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Visual Grocery occupies a specialized niche in the Productivity category, focusing on grocery-specific visual workflows rather than general task management. The app maintains a 4.4-star rating across 583 total ratings, indicating a stable core user base despite recent stability complaints. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with no stated subscription or IAP gates - **Analysis:** The app operates as a free utility with no visible monetization gates, relying on ad inventory for revenue. ## 🟡 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.44/5 - **Platform Split:** iOS 4.4/5 (583 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Intuitive list management and the ability to pull custom images from the internet keep users engaged** - **Responsive customer support team provides quick resolutions that build trust with long-term family users** ### Top Complaints (Impact Areas) - **Major updates frequently cause total loss of saved shopping lists and user data for long-term players** ## SWOT Analysis {#swot} **Core Strengths:** - Visual catalog reduces cognitive load during list creation - Receipt-total reconciliation reinforces financial utility **Growth Levers:** - Bulk-delete function for checked items - Clearer documentation for multi-device family syncing ## What's New - **Latest (v5.3.3, 2 weeks ago):** Introduced grid/list view toggles for categories and items, improved accessibility for large text, and added inline quantity indicators. ## App Momentum (Maintenance) {#momentum} - Shipped grid/list view toggles. - Added inline quantity indicators. - Improved accessibility for large text. > **Cadence:** 1 total versions · 1 majors in last 6 months · 15 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Visual Grocery: Shopping List is a productivity app that is completely free. With a 4.44/5 rating from 583 reviews, it shows mixed user reception. > **Bottom Line:** Visual Grocery provides a unique visual-first grocery workflow, but persistent data loss following updates is actively destroying user trust. Addressing the migration stability is the only way to prevent the total erosion of the core family-user base. **Best for:** Individuals and families seeking a visual, structured approach to grocery planning and budget tracking. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild data-migration logic because list loss is the top-cited churn driver → restore long-term retention ### Outlook: Declining Users report: The grocery-list category is shifting toward high-reliability, cloud-first synchronization, leaving Visual Grocery exposed due to its recent data-persistence regressions. Unless the developer stabilizes the migration path, the app will continue to lose its long-term family user base to more stable, ad-light alternatives. - 🔴 Data-persistence failures following updates drive high churn among long-term users, which compounds the negative sentiment already visible in recent reviews. - 🔴 Intrusive, unclosable advertisements create a barrier to completing simple tasks, which directly erodes the app's utility as a fast grocery-planning tool. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.44/5 | | Total Reviews | 583 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Visual Grocery: Shopping List** (this app) | 4.44/5 | Mixed | Sergey Leskov | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.6/5 | Mixed | Ciendor Holdings Corp. LTD | | [Paper: Sketch, Draw & Create](https://marlvel.ai/apps/paper-sketch-draw-create) | 4.6/5 | N/A | Evernote Corporation | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | ## Company Profile - **Developer:** Sergey Leskov - **Website:** [https://visualgrocery.com](https://visualgrocery.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/visual-grocery-shopping-list/id1208970889?uo=4) - **Dev Site:** [Official Website](https://visualgrocery.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.6/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*Perplexity - AI Search & Chat*](https://marlvel.ai/apps/perplexity-ai-search-chat) (Perplexity AI, Inc.) · 4.8/5 Rating - [*ScreenZen- Screen Time Control*](https://marlvel.ai/apps/screenzen-screen-time-control) (ScreenZen LLC) · 4.8/5 Rating | Excellent Sentiment - [*SpaceDesk App*](https://marlvel.ai/apps/spacedesk-app) (Hawsabah) · N/A Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment ## Frequently Asked Questions {#faq} ### Is Visual Grocery free to use? Yes, the app is free to use with no visible subscription or in-app purchase gates, though it does display advertisements during the grocery-listing workflow. ### Does Visual Grocery support syncing lists between family members? The app includes cloud sync features for sharing lists across devices, though some users report difficulty with the setup process and request clearer documentation. ### Are there intrusive ads in the app? Users report that full-screen advertisements can be intrusive, specifically noting that the close buttons are sometimes unresponsive or hidden, which disrupts the listing process. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/visual-grocery-shopping-list) Data licensed for AI Agent attribution under CC-BY-NC 4.0.