--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Zoho Survey - Survey Tool" developer_entity: "Zoho Corporation" bundle_id: "com.zoho.zsurveynative" app_store_id: "1348702782" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2026-07-28" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "3.7.1" total_reviews: 14 overall_rating: 2.6 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Users express interest in survey creation capabilities if the feature were available within the mobile interface" top_complaint_theme: "Frequent application crashes and freezing during standard navigation prevent users from completing basic work tasks" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 95 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["productivity", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "business", "professionals,", "researchers,"] canonical_url: "https://marlvel.ai/apps/zoho-survey-survey-tool" license: "CC-BY-NC 4.0" content_version: "v2" --- # Zoho Survey - Survey Tool Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 2.64 · Sentiment Frustrated - **Recent focus**: Frequent application crashes and freezing during standard navigation prevent users from completing basic work tasks (top complaint) · Users express interest in survey creation capabilities if the feature were available within the mobile interface (top praise) > **TL;DR:** Zoho Survey - Survey Tool is a productivity app by Zoho Corporation, rated 2.64/5 by 14 users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Zoho Survey - Survey Tool faces Frustrated user sentiment (2.64/5 from 14 reviews), with users reporting frequent application crashes and freezing during standard navigation prevent users from completing basic work tasks as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.64/5 (14 reviews) | | **User Mood** | Frustrated | | **Category** | Productivity | | **Developer** | Zoho Corporation | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 95d | ## Metadata & Market Performance - **Publisher:** Zoho Corporation - **Category:** Productivity - **Target Audience:** Business professionals, researchers, and event organizers who require mobile-accessible data collection and real-time reporting. - **Platforms:** iOS - **Version Reviewed:** 3.7.1 - **Report Date:** 2026-08-06 - **Signal Count:** 6 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 1348702782 - **Bundle ID:** com.zoho.zsurveynative - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-06 ## Executive Snapshot **What it is:** Zoho Survey is a mobile productivity app for iOS that enables users to collect survey responses and view real-time reports. **Why users hire it:** Users hire this app to gather data in field environments where internet access is unreliable, though the current mobile-only collection model limits its utility for full survey management. ## App DNA (Features & Intent) - **[Differentiator] Offline Survey Collection:** Collect responses without an active internet connection. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Real-time Reporting:** Generate and filter survey data in charts. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Mobile Survey Creation:** Build and edit surveys on mobile devices. ## Market Position {#market-position} Zoho Survey serves the professional productivity segment with a subscription-only model. The 2.6-star rating across 14 reviews indicates significant friction, as the app's performance issues prevent it from effectively serving its target audience. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Plus Plan: $34.99/month or $299.99/year, Pro Plan: $48.99/month or $399.99/year, Enterprise Plan: $108.99/month or $899.99/year - **Analysis:** Subscription-only model with high-entry pricing anchored at $34.99/month, targeting professional and enterprise users. ## 🔴 User Sentiment (Medium Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.64/5 - **Platform Split:** iOS 2.6/5 (14 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Users express interest in survey creation capabilities if the feature were available within the mobile interface** ### Top Complaints (Impact Areas) - **Frequent application crashes and freezing during standard navigation prevent users from completing basic work tasks** ## SWOT Analysis {#swot} **Core Strengths:** - Offline survey collection enables data gathering in remote field environments - Real-time reporting and chart filtering allow for immediate decision-making **Growth Levers:** - Adding mobile-native survey creation would address the top user request - Implementing a limited free tier could lower the barrier for new users ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive outlook has declined due to a persistent maintenance-only update cadence and a failure to address the lack of mobile-native survey creation tools. **Overall trend**: Declining **Compared at**: 2026-08-06 ### High-impact changes - **[Declined] Outlook Trend** (positioning) - **[Shifted] PM Action Priority** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) ## What's New - **Latest (v3.7.1, 1 weeks ago):** General performance improvements and bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - No new feature releases. > **Cadence:** 1 total versions · 0 majors in last 6 months · 9 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Zoho Survey - Survey Tool is a productivity app. With a 2.64/5 rating from 14 reviews, it faces significant user friction. > **Bottom Line:** Zoho Survey provides essential offline data collection, but frequent crashes and the inability to create surveys on mobile limit its utility, so the team must prioritize stability and mobile-native creation to justify the high subscription price. **Best for:** Business professionals, researchers, and event organizers who require mobile-accessible data collection and real-time reporting. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship mobile-native survey creation because it is the top user request -> increase user retention ### Outlook: Declining The mobile productivity market is consolidating around tools that offer full parity between desktop and mobile, leaving Zoho Survey exposed. The current maintenance-only update cadence suggests a lack of investment in mobile-native features, which will likely accelerate churn as users migrate to more responsive competitors. - 🔴 Frequent application crashes during navigation prevent users from completing basic tasks, which erodes the daily active habit. - 🔴 Recent updates focused on stability with no feature expansion, signaling a maintenance-mode strategy that fails to address user requests. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.64/5 | | Total Reviews | 14 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Zoho Survey - Survey Tool** (this app) | 2.64/5 | Frustrated | Zoho Corporation | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | | [한음달-한국인에게 꼭 맞는 음력달력, 캘린더](https://marlvel.ai/apps/app--103) | 4.6/5 | N/A | YunaSoft Inc. | | [바로메모 - 매일 바로 작성하는 메모장](https://marlvel.ai/apps/cswpd-memo) | N/A/5 | N/A | SuWon Choi | ## Company Profile - **Developer:** Zoho Corporation - **Website:** [https://www.zoho.com/survey](https://www.zoho.com/survey) - **Social:** [Instagram](https://www.instagram.com/zohoteaminbox) · [X/Twitter](https://twitter.com/zohoteaminbox) · [YouTube](https://www.youtube.com/@zohoteaminbox9164) ## Data Sources & Links - **App Store ID:** 1348702782 - **Dev Site:** [Official Website](https://www.zoho.com/survey) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*한음달-한국인에게 꼭 맞는 음력달력, 캘린더*](https://marlvel.ai/apps/app--103) (YunaSoft Inc.) · 4.6/5 Rating - [*바로메모 - 매일 바로 작성하는 메모장*](https://marlvel.ai/apps/cswpd-memo) (SuWon Choi) · N/A Rating - [*근로장려금 알리미 - 신청, 기준, 금액계산 가이드*](https://marlvel.ai/apps/com-swing2app-v3-d83e9bb95c05347f59ad81dea3b925ebf) (SY Company) · 3.8/5 Rating - [*통화관리솔루션 (부평구청용)*](https://marlvel.ai/apps/byto-bupyeong) (BYTO) · N/A Rating - [*시외버스터미널 예매가이드 - 시간표*](https://marlvel.ai/apps/com-rewd-metopcrent) (Multisoft app) · 4.1/5 Rating - [*スマホやめるにゃ*](https://marlvel.ai/apps/hiroto-nosnszone-nosnszone) (HIROTO TSUTSUSHIMA) · N/A Rating - [*プレゼンテーションなど タイマー*](https://marlvel.ai/apps/app--366) (MAKOTO SASAKI) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 95 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/zoho-survey-survey-tool) Data licensed for AI Agent attribution under CC-BY-NC 4.0.