--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Delete Puzzle: Erase One Part" developer_entity: "iKame Games - Zego Studio" bundle_id: "com.ig.delete.one.part" app_store_id: "6450035614" category: "Puzzle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-25" report_date: "2026-05-05" report_version: "1.1.0" total_reviews: 471366 overall_rating: 4.49 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.75 top_praise_theme: "Engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players" top_complaint_theme: "Excessive ad frequency after every level disrupts the flow and frustrates the user experience" review_sample_size: 64 total_review_count: 64 analyzed_review_count: 64 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "DOP 2: Delete One Part" competitor_count: 8 tags: ["puzzle", "free", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/puzzle/delete-puzzle-erase-one-part" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T14:55:27.191Z" --- # Delete Puzzle: Erase One Part App Audit ## TL;DR {#tldr} - **Category**: Puzzle · Free - **Signal**: Rating 4.49 · Sentiment Excited - **Recent focus**: Excessive ad frequency after every level disrupts the flow and frustrates the user experience (top complaint) · Engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players (top praise) > **TL;DR:** Delete Puzzle: Erase One Part is a puzzle app by iKame Games - Zego Studio, rated 4.49/5 by 471.4K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Delete Puzzle: Erase One Part maintains Excited user sentiment (4.49/5 from 471.4K reviews), with users consistently praising engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.49/5 (471.4K reviews) | | **User Mood** | Excited | | **Category** | Puzzle | | **Developer** | iKame Games - Zego Studio | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.75/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** iKame Games - Zego Studio - **Category:** Puzzle - **Target Audience:** Casual mobile gamers seeking short, humorous, and logic-based puzzle challenges. - **Platforms:** iOS & Android - **Version Audited:** 1.1.0 - **Audit Date:** 2026-05-05 - **Signal Count:** 64 reviews analyzed - **Confidence:** High (0.75/1.0) - **App Store ID (iOS):** 6450035614 - **Bundle ID:** com.ig.delete.one.part - **Google Play ID:** com.ig.delete.one.part - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Delete Puzzle: Erase One Part — one swipe, endless funny surprises ## Executive Snapshot **What it is:** Delete Puzzle: Erase One Part is a casual narrative-based puzzle game for mobile users, featuring swipe-to-erase mechanics. **Why users hire it:** Users hire the app for low-stakes, humorous cognitive stimulation during short breaks, where the 'erase' mechanic provides immediate, satisfying feedback. ## App DNA (Features & Intent) - **[Differentiator] DOP (Delete One Part) Mechanics:** Interactive puzzle mechanic requiring users to swipe to erase specific segments of an image to reveal hidden outcomes - **[Standard] Story-based Puzzle Levels:** Thematic levels featuring narrative scenarios like catching a cheater or saving a bride ## Market Position {#market-position} The app maintains a 4.48 rating across 471,366 total ratings, indicating a stable but ad-sensitive user base. The high volume of ratings relative to the small recent review sample suggests a mature install base that is now reacting to monetization friction. ## Monetization Strategy - **Model:** Free - **Tiers:** Free-to-play with ad support - **Analysis:** Ad-supported model relying on high-volume user engagement to generate revenue. ## 🟢 User Sentiment (High Confidence: 64 of 64 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.49/5 - **Platform Split:** iOS 4.5/5 (3.4K ratings) | Android 4.5/5 (468K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players** ### Top Complaints (Impact Areas) - **Excessive ad frequency after every level disrupts the flow and frustrates the user experience** ## SWOT Analysis {#swot} **Core Strengths:** - Narrative-driven humor differentiates from clinical logic puzzles - Simple mechanics lower the entry barrier for casual players **Critical Frictions:** - Excessive ad-to-gameplay ratio drives uninstalls - Technical instability during active sessions **Growth Levers:** - Expand into B2B educational partnerships - Integrate wearable-friendly mini-puzzles **Market Threats:** - DOP 2's massive content library - Rising user churn from aggressive ad-gating ## Recent Changes (v3 → v4) {#recent-changes} The app has entered a period of stagnant development and increased monetization friction, with ad-gating now identified as the primary cause of user churn. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Increased Ad-Gating Friction** (pricing) — Ad frequency has shifted from a general complaint to the primary driver of uninstalls, forcing a pivot in product strategy toward rewarded-only models. - **[Declined] Reduced Development Velocity** (features) — Release cadence has slowed, with the app now shipping only generic bug fixes at a 6-week interval compared to previous maintenance updates. ### Medium-impact changes - **[Added] Technical Instability** (swot) — Technical glitches have been elevated to a core weakness requiring a dedicated engine stability audit. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Delete Puzzle: Erase One Part vs DOP 2: Delete One Part — Head to Head - **DOP 2: Delete One Part** by SayGames LTD: Remains the definitive genre leader that popularized the 'erase one part' mechanic, maintaining a massive, active user base. - **Key differences:** - Highly polished animations and visual feedback for successful erasures - Extensive level library with thousands of puzzles updated over several years - Superior cross-promotion network within the SayGames hyper-casual ecosystem - **Where Delete Puzzle: Erase One Part wins:** - ✅ Humor-first narrative focus that prioritizes 'laugh-out-loud' moments over pure logic - ✅ Simplified UI/UX that reduces friction for casual, short-session play - **Where DOP 2: Delete One Part wins:** - ❌ Superior visual polish and high-fidelity animation feedback on every interaction - ❌ Massive content library that provides higher long-term retention through sheer volume - **Verdict:** The target app should lean into its 'funny surprise' narrative positioning to differentiate from the more clinical, logic-heavy DOP 2. Defend the user base by increasing the frequency of 'story-driven' content updates to match the engagement depth of the nemesis. ### Contenders (Strong Challengers) - **DOP 5: Delete One Part** by SayGames LTD: The latest iteration in the DOP series, offering refined mechanics and modern graphics that directly compete for the same 'erase' puzzle audience. - Updated art style with more detailed character designs - Newer puzzle logic that avoids the repetitive tropes of earlier genre entries - **Erase Her: Puzzle Story** by Wide View Games: Focuses heavily on the 'story-driven' aspect of erasing parts, specifically targeting the 'drama' and 'love' themes. - Stronger emphasis on female-centric narratives and relationship-based puzzles - Visual style that mimics interactive story games more than traditional logic puzzles ### Peers (What They Do Better) - **Brain Out** by Eyewind Limited: A foundational title in the lateral thinking puzzle space that shares the same audience of logic-puzzle enthusiasts. - Focuses on subverting expectations with 'trick' answers - Minimalist, hand-drawn aesthetic that influenced the entire genre - **DOP: Draw One Part** by SayGames LTD: The 'sister' mechanic to erasing; users who enjoy solving puzzles by removing parts often play games where they must add parts. - Additive logic (drawing) rather than subtractive logic (erasing) - Requires a different type of creative input from the user - **[Who is? Brain Teaser & Riddles](https://marlvel.ai/intel-report/games/who-is-brain-teaser-riddles)** by Unico Studio: Focuses on 'finding the truth' or 'catching the cheater' scenarios, which aligns with the target app's 'catching a cheater' levels. - Investigation-style gameplay where users find clues to solve a mystery - More dialogue-heavy than the target app - **[Brain Test: Tricky Puzzles](https://marlvel.ai/intel-report/games/brain-test-tricky-puzzles)** by Unico Studio: The primary benchmark for 'Brain Test' style games, which the target app explicitly cites as an inspiration and competitor. - Wider variety of mechanics beyond just erasing (shaking, tilting, dragging) - Stronger character-based branding with recurring protagonists like 'Tom the Cat' ### New Kids on the Block (What's Innovative) - **Help Me: Tricky Brain Puzzles** by Apero Game Studio: A rapidly growing title that uses scenario-based logic puzzles with a focus on 'saving' characters. - Focuses on high-stakes 'rescue' scenarios - Uses a more vibrant, modern 2D art style compared to the hand-drawn look of older DOP games ## What's New - **Latest (v1.1.0, 1 months ago):** General performance improvements and bug fixes. ## App Momentum (Maintenance) {#momentum} - Shipped SDK updates for stability. - Maintained consistent level-content updates. > **Cadence:** 2 total versions · 0 majors in last 6 months · 40 days since last update · 112 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Delete Puzzle: Erase One Part is a market-leading puzzle app that is completely free. With a 4.49/5 rating from 471.4K reviews, it delivers strong user satisfaction. > **Bottom Line:** The app wins on narrative-driven humor but risks its install base through aggressive ad-gating, so the PM must prioritize a shift to rewarded-ad mechanics to stabilize long-term retention. **Best for:** Casual mobile gamers seeking short, humorous, and logic-based puzzle challenges. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot ad-frequency to rewarded-only models because high ad-density is the #1 churn driver → increase session length — *Sentiment data identifies post-level ads as the primary cause for uninstalls.* _(trade-off: deprioritize Pause new level-content production for one sprint to re-engineer the ad-trigger logic.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit engine stability because technical glitches are the second-highest complaint theme → improve retention — *Sentiment analysis highlights performance instability as a detractor from the core experience.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - High-fidelity animation feedback (available in DOP 2 but missing here) - Extensive level library (available in DOP 2 but missing here) ### Outlook: Mixed The casual puzzle market is consolidating around high-fidelity, content-rich entrants, leaving the app exposed to churn if it continues to prioritize short-term ad revenue over session quality. The PM must rebalance the ad-to-gameplay ratio to prevent further erosion of the user base. - 🔴 Aggressive ad-gating in the latest version triggers high churn, which compounds the rating drag already visible on Android. - 🟢 Core gameplay loop remains a strong retention driver for casual players, suggesting that monetization adjustments could immediately improve LTV. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.49/5 | | Total Reviews | 471.4K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Delete Puzzle: Erase One Part** (this app) | 4.49/5 | Excited | iKame Games - Zego Studio | | [Brain Test: Tricky Puzzles](https://marlvel.ai/intel-report/games/brain-test-tricky-puzzles) | 4.8/5 | Excited | UNICO STUDIO | | [Who is? Brain Teaser & Riddles](https://marlvel.ai/intel-report/games/who-is-brain-teaser-riddles) | 4.8/5 | Excited | UNICO STUDIO | | [Chain 3!](https://marlvel.ai/intel-report/puzzle/chain-3) | 4.6/5 | Mixed | VOODOO | | [Pixel Art Coloring: Art Games](https://marlvel.ai/intel-report/puzzle/pixel-art-coloring-art-games) | 4.8/5 | N/A | HDuo Fun Games | | [Coffee Pack](https://marlvel.ai/intel-report/puzzle/coffee-pack) | 4.7/5 | Frustrated | VOODOO | ## Company Profile - **Developer:** iKame Games - Zego Studio - **Website:** [https://ikameglobal.com](https://ikameglobal.com) - **Social:** [Facebook](https://www.facebook.com/ikameglobal) · [LinkedIn](https://www.linkedin.com/company/ikame-global) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/delete-puzzle-erase-one-part/id6450035614?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.ig.delete.one.part&hl=en&gl=us) - **Dev Site:** [Official Website](https://ikameglobal.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Brain Test: Tricky Puzzles*](https://marlvel.ai/intel-report/games/brain-test-tricky-puzzles) (UNICO STUDIO) — 4.8/5 Rating | Positive Sentiment - [*Who is? Brain Teaser & Riddles*](https://marlvel.ai/intel-report/games/who-is-brain-teaser-riddles) (UNICO STUDIO) — 4.8/5 Rating | Positive Sentiment - [*Chain 3!*](https://marlvel.ai/intel-report/puzzle/chain-3) (VOODOO) — 4.6/5 Rating | Mixed Sentiment - [*Pixel Art Coloring: Art Games*](https://marlvel.ai/intel-report/puzzle/pixel-art-coloring-art-games) (HDuo Fun Games) — 4.8/5 Rating | N/A Sentiment - [*Coffee Pack*](https://marlvel.ai/intel-report/puzzle/coffee-pack) (VOODOO) — 4.7/5 Rating | Negative Sentiment - [*Color Bus Trip*](https://marlvel.ai/intel-report/puzzle/color-bus-trip) (VOODOO) — 4.7/5 Rating | Mixed Sentiment - [*Hidden Portals 1: Extra f2p*](https://marlvel.ai/intel-report/puzzle/hidden-portals-1-extra-f2p) (Do Games Limited) — 4.7/5 Rating | N/A Sentiment - [*Water Me Please!Brain Teaser*](https://marlvel.ai/intel-report/puzzle/water-me-please-brain-teaser) (Kiragames Co., Ltd.) — 4.5/5 Rating | Positive Sentiment - [*Jigsawdeck Solitaire Puzzle*](https://marlvel.ai/intel-report/puzzle/jigsawdeck-solitaire-puzzle) (CanaryDroid) — 4.8/5 Rating | N/A Sentiment - [*Find It® - Hidden Object Games*](https://marlvel.ai/intel-report/puzzle/find-it-hidden-object-games) (Guru Puzzle Game) — 4.9/5 Rating | Excellent Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 64 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/puzzle/delete-puzzle-erase-one-part) Data licensed for AI Agent attribution under CC-BY-NC 4.0.