--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Dig This 2" developer_entity: "VOODOO" bundle_id: "se.raketspel.digthis2" app_store_id: "1645318754" category: "Puzzle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-23" report_date: "2026-05-04" report_version: "1.0.22" total_reviews: 16002 overall_rating: 4.59 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.9 top_praise_theme: "Physics-based puzzle mechanics provide a challenging and addictive experience for casual players" top_complaint_theme: "Excessive ad frequency disrupts the core gameplay loop and frustrates active users" top_request_theme: "Frequent and predictable content updates are needed to maintain player retention" review_sample_size: 121 total_review_count: 121 analyzed_review_count: 100 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Sand Balls - Puzzle Game" competitor_count: 5 tags: ["puzzle", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/puzzle/dig-this-2" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-04T22:21:11.585Z" --- # Dig This 2 App Audit ## TL;DR {#tldr} - **Category**: Puzzle · Freemium - **Signal**: Rating 4.59 · Sentiment Mixed - **Recent focus**: Excessive ad frequency disrupts the core gameplay loop and frustrates active users (top complaint) · Physics-based puzzle mechanics provide a challenging and addictive experience for casual players (top praise) · Frequent and predictable content updates are needed to maintain player retention (top request) > **TL;DR:** Dig This 2 is a puzzle app by VOODOO, rated 4.59/5 by 16K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Dig This 2 shows Mixed sentiment (4.59/5 from 16K reviews) — users praise physics-based puzzle mechanics provide a challenging and addictive experience for casual players but report issues with excessive ad frequency disrupts the core gameplay loop and frustrates active users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.59/5 (16K reviews) | | **User Mood** | Mixed | | **Category** | Puzzle | | **Developer** | VOODOO | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** VOODOO - **Category:** Puzzle - **Target Audience:** Casual mobile gamers seeking short, logic-based puzzle sessions. - **Platforms:** iOS & Android - **Version Audited:** 1.0.22 - **Audit Date:** 2026-05-04 - **Signal Count:** 121 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1645318754 - **Bundle ID:** se.raketspel.digthis2 - **Google Play ID:** se.raketspel.digthis2 - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-04 - **Short Description:** You will Dig This Too ## Executive Snapshot **What it is:** Dig This 2 is a physics-based puzzle game for iOS and Android where users create paths in sand to guide balls into cups. **Why users hire it:** Users hire the game for short, logic-based sessions that provide immediate tactile satisfaction, but the current monetization and update cadence fail to sustain long-term engagement. ## App DNA (Features & Intent) - **[Differentiator] Physics-based Path Creation:** Users draw paths in sand to guide a ball into a cup using touch input * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Antigravity and Breakable Walls:** Environmental mechanics that alter ball trajectory and path accessibility - **[Standard] Solution Hints:** Provides visual guides for completing levels when the user is stuck * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} Dig This 2 maintains a high rating of 4.46 on Android and 4.67 on iOS, but the lack of content updates since the 2022 release date signals a shift toward maintenance-mode status. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases available - **Analysis:** Freemium model relies on ad-supported gameplay and in-app purchases to monetize a 1,000,000+ install base. ## 🟡 User Sentiment (High Confidence: 100 of 121 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.59/5 - **Platform Split:** iOS 4.7/5 (9.7K ratings) | Android 4.5/5 (6.3K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Physics-based puzzle mechanics provide a challenging and addictive experience for casual players** - **One-time purchase option for ad removal significantly improves the overall user experience** ### Top Complaints (Impact Areas) - **Excessive ad frequency disrupts the core gameplay loop and frustrates active users** - **Lack of consistent content updates leaves long-term players waiting months for new levels** ### Top Requests (What Users Want) - **Frequent and predictable content updates are needed to maintain player retention** ## SWOT Analysis {#swot} **Core Strengths:** - Tactile physics engine provides a more realistic sand simulation than competitors - 3D environment offers a more modern visual experience than 2D rivals **Critical Frictions:** - Excessive ad frequency after every level completion - Stagnant content pipeline with months between level releases - Technical bugs causing loss of purchased items **Growth Levers:** - Implement a meta-game layer like collection or construction to increase session depth - Introduce optional ad-watching for hints to reduce real-money friction **Market Threats:** - Sand Balls' meta-game progression (city-building) siphons long-term users - Lack of updates causes players to perceive the game as abandoned ## Recent Changes (v3 → v4) {#recent-changes} The app has entered a maintenance-mode development cycle, resulting in a rating decline and increased user frustration regarding content stagnation and ad frequency. **Overall trend**: Declining **Compared at**: 2026-05-04 ### High-impact changes - **[Declined] Rating and Sentiment Erosion** (sentiment) — Rating decreased from 4.58 to 4.46, with user feedback now identifying the game as 'abandoned' due to the lack of content updates. - **[Shifted] Formalized Maintenance Status** (positioning) — Development velocity has slowed to 0.04 releases per week, with no new content releases in 2025, confirming a shift from active growth to maintenance. ### Medium-impact changes - **[Added] Ad-Free Purchase Option** (pricing) — User sentiment now identifies the one-time ad-removal purchase as a key factor for long-term enjoyment, contrasting with the forced ad-supported model. - **[Added] Technical Debt and Item Loss** (swot) — New weakness identified: technical bugs causing the loss of purchased items. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Dig This 2 vs Sand Balls - Puzzle Game — Head to Head - **Sand Balls - Puzzle Game** by SayGames Ltd: The definitive rival in the sand-digging sub-genre, maintaining the core mechanic of carving paths through terrain to guide physics-based objects. - **Key differences:** - Extensive level library with significantly higher content volume than Dig This 2 - Advanced meta-game featuring vehicle collection and city-building elements - Highly optimized physics engine for low-end device performance - **Where Dig This 2 wins:** - ✅ 3D environment offers a more tactile and modern visual experience compared to the flat 2D aesthetic of Sand Balls - ✅ Physics engine provides a more realistic 'sand' simulation that feels less scripted than the competitor's terrain - **Where Sand Balls - Puzzle Game wins:** - ❌ Deep meta-game progression (city-building) provides significantly higher long-term retention hooks - ❌ Massive content volume and frequent level updates keep the user base engaged for longer sessions - **Verdict:** To close the gap, Dig This 2 should prioritize a meta-game layer (e.g., collection or construction) to increase session depth, as current gameplay is technically superior but lacks the long-term retention loops of the nemesis. ### Contenders (Strong Challengers) - **Happy Glass** by Lion Studios: A major competitor in the physics-drawing space that targets the same logic-seeking casual audience. - Focuses on drawing lines to support or guide objects rather than digging - Minimalist 2D aesthetic compared to the 3D environment of Dig This 2 ### Peers (What They Do Better) - **Pull the Pin** by Popcore GmbH: Shares the core objective of guiding colored balls into a container using physics and logic. - Mechanic revolves around sequence-based pin pulling rather than path creation - Heavier focus on color-mixing logic and obstacle avoidance - **Cut the Rope** by ZeptoLab UK Limited: A classic physics puzzle peer that competes for the same 'short-session logic challenge' user base. - Timing-based rope cutting mechanics - Highly charismatic protagonist (Om Nom) driving long-term brand loyalty - **[Where's My Water? 2](https://marlvel.ai/intel-report/games/where-s-my-water-2)** by Disney: The definitive 'digging' physics puzzle that established the genre, offering high-quality level design and fluid dynamics. - Uses fluid dynamics (water, steam, poison) instead of solid balls - Stronger narrative elements and recognizable IP characters ## What's New - **Latest (v1.0.1, 3 years ago):** Added new levels and improved existing level designs. ## App Momentum (Maintenance) {#momentum} - Ships only performance and bug fixes - No new content releases in 2025 > **Cadence:** 5 total versions · 1 majors in last 6 months · 132 days since last update · 183 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Dig This 2 is an established puzzle app that is free with in-app purchases. With a 4.59/5 rating from 16K reviews, it shows polarized user reception. > **Bottom Line:** Dig This 2 holds its audience through satisfying physics, but the aggressive ad-monetization and lack of content updates drive churn, so the PM should prioritize a predictable level-release schedule to stabilize the player base. **Best for:** Casual mobile gamers seeking short, logic-based puzzle sessions. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship a consistent monthly content update cadence because the lack of levels is the #1 churn driver → increase long-term retention. — *Sentiment analysis identifies the lack of consistent content updates as a high-frequency complaint.* _(trade-off: deprioritize Pause new feature development for the core physics engine — content volume is the higher priority for retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Pivot the ad-monetization strategy to include optional ad-watching for hints because forced ads after every level disrupt the gameplay loop → improve sentiment. — *Users report being forced to watch advertisements after every single level completion, causing high frustration.* _(trade-off: deprioritize Reduce immediate ad-impression revenue in exchange for higher daily active user retention.)_ ### Feature Gaps vs Competitors - Meta-game progression (available in Sand Balls but missing here) - Extensive level library (available in Sand Balls but missing here) ### Outlook: Declining The casual puzzle market is consolidating around titles with deep meta-game loops, leaving Dig This 2 exposed due to its stagnant content pipeline. Unless the team shifts from maintenance to a consistent release cadence, the game will continue to lose market share to rivals that offer higher long-term engagement. - 🔴 The lack of content updates since the initial release causes players to perceive the game as abandoned, which accelerates churn among long-term users. - 🔴 Aggressive ad frequency after every level completion disrupts the core gameplay loop, leading to negative sentiment and reduced session depth for active players. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.59/5 | | Total Reviews | 16K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Dig This 2** (this app) | 4.59/5 | Mixed | VOODOO | | [Where's My Water? 2](https://marlvel.ai/intel-report/games/where-s-my-water-2) | 4.2/5 | Mixed | Kongregate | | [Chain 3!](https://marlvel.ai/intel-report/puzzle/chain-3) | 4.6/5 | Mixed | VOODOO | | [Pixel Art Coloring: Art Games](https://marlvel.ai/intel-report/puzzle/pixel-art-coloring-art-games) | 4.8/5 | N/A | HDuo Fun Games | | [Coffee Pack](https://marlvel.ai/intel-report/puzzle/coffee-pack) | 4.7/5 | Frustrated | VOODOO | | [Color Bus Trip](https://marlvel.ai/intel-report/puzzle/color-bus-trip) | 4.7/5 | Mixed | VOODOO | ## Company Profile - **Developer:** VOODOO - **Website:** [https://www.voodoo.io](https://www.voodoo.io) - **Social:** [Instagram](https://www.instagram.com/voodoo.io) · [X/Twitter](https://twitter.com/voodooplatform) · [LinkedIn](https://www.linkedin.com/company/voodoo) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/dig-this-2/id1645318754?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=se.raketspel.digthis2&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.voodoo.io) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Where's My Water? 2*](https://marlvel.ai/intel-report/games/where-s-my-water-2) (Kongregate) — 4.2/5 Rating | Mixed Sentiment - [*Chain 3!*](https://marlvel.ai/intel-report/puzzle/chain-3) (VOODOO) — 4.6/5 Rating | Mixed Sentiment - [*Pixel Art Coloring: Art Games*](https://marlvel.ai/intel-report/puzzle/pixel-art-coloring-art-games) (HDuo Fun Games) — 4.8/5 Rating | N/A Sentiment - [*Coffee Pack*](https://marlvel.ai/intel-report/puzzle/coffee-pack) (VOODOO) — 4.7/5 Rating | Negative Sentiment - [*Color Bus Trip*](https://marlvel.ai/intel-report/puzzle/color-bus-trip) (VOODOO) — 4.7/5 Rating | Mixed Sentiment - [*Hidden Portals 1: Extra f2p*](https://marlvel.ai/intel-report/puzzle/hidden-portals-1-extra-f2p) (Do Games Limited) — 4.7/5 Rating | N/A Sentiment - [*Water Me Please!Brain Teaser*](https://marlvel.ai/intel-report/puzzle/water-me-please-brain-teaser) (Kiragames Co., Ltd.) — 4.5/5 Rating | Positive Sentiment - [*Jigsawdeck Solitaire Puzzle*](https://marlvel.ai/intel-report/puzzle/jigsawdeck-solitaire-puzzle) (CanaryDroid) — 4.8/5 Rating | N/A Sentiment - [*Memory Blocks : Tile Matching*](https://marlvel.ai/intel-report/puzzle/memory-blocks-tile-matching) (OMCDev) — 3.0/5 Rating | N/A Sentiment - [*Find It® - Hidden Object Games*](https://marlvel.ai/intel-report/puzzle/find-it-hidden-object-games) (Guru Puzzle Game) — 4.9/5 Rating | Excellent Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 121 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/puzzle/dig-this-2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.