---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "BehavioralPedia"
developer_entity: "Ballpit Monster Studios"
bundle_id: "com.ingsw.behavioralpedia"
app_store_id: "1632642396"
category: "Reference"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2022-07-13"
report_date: "2026-10-04"
last_verified: "2026-10-04T00:00:00.000Z"
report_version: "1.0"
total_reviews: 0
confidence: "low"
confidence_score: 0
data_age_days: 39
momentum_velocity: "zombie"
intelligence_version: 2
tags: ["reference", "free", "mobile app", "app review", "app analysis", "product", "designers", "developers"]
canonical_url: "https://marlvel.ai/apps/behavioralpedia"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# BehavioralPedia Intelligence Report

## TL;DR {#tldr}

- **Category**: Reference · Free

> **TL;DR:** BehavioralPedia is a reference app by Ballpit Monster Studios, available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** BehavioralPedia is a reference app by Ballpit Monster Studios.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Reference |
| **Developer** | Ballpit Monster Studios |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0/1.0) |
| **Data Age** | 39d |

## Metadata & Market Performance
- **Publisher:** Ballpit Monster Studios
- **Category:** Reference
- **Target Audience:** Product designers and developers looking to incorporate behavioral psychology into their product workflows.
- **Platforms:** iOS
- **Version Reviewed:** 1.0
- **Report Date:** 2026-10-04
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0/1.0)
- **App Store ID (iOS):** 1632642396
- **Bundle ID:** com.ingsw.behavioralpedia
- **Data Window:** Analysis based on signals collected up to 2026-10-04

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** BehavioralPedia is a reference app for cognitive biases and behavioral design concepts, structured as a digital card deck for product designers on iOS.
**Why users hire it:** The app removes the cognitive friction of searching for behavioral psychology principles by providing a curated, offline-accessible reference deck.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Cognitive Bias Card Set:** Digital card deck detailing cognitive biases and their effects on decision-making.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Behavioral Design Concepts:** Educational reference material for applying behavioral psychology to product development.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

BehavioralPedia operates as a static reference utility in the Reference category. The lack of updates since July 2022 leaves it without the competitive momentum of active design-resource platforms.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access to all content
- **Analysis:** The app is distributed as a free utility with no visible monetization or subscription tiers.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Focused card-deck format provides low-friction reference for behavioral design principles

**Growth Levers:**
- Audience migration to modern, searchable, or community-integrated design libraries


<!-- /section:swot -->
<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- No updates for 1,544 days.
- Maintenance-mode status since July 2022.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 1543 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

BehavioralPedia is a reference app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** BehavioralPedia provides a stable reference for design concepts, but its multi-year development silence limits its utility as a modern professional tool, signaling that users will likely migrate to more frequently updated web-based alternatives.
<!-- speakable-end -->

**Best for:** Product designers and developers looking to incorporate behavioral psychology into their product workflows.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [SUNSET] Sunset the app because the multi-year development gap prevents competitive relevance → reduce brand drag
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

The behavioral design reference market is shifting toward interactive, community-driven platforms that provide frequent content updates. BehavioralPedia's maintenance-mode status leaves it exposed to obsolescence, as users increasingly favor resources that evolve alongside modern design practices.

- 🔴 The 1,544-day update gap indicates a total cessation of development, which erodes the app's value as a professional reference tool.
- 🔴 Lack of content expansion or modern feature integration makes the app highly susceptible to displacement by active web-based design resources.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 2 analyzed |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **BehavioralPedia** (this app) | N/A/5 | N/A | Ballpit Monster Studios |
| [올어바웃성경](https://marlvel.ai/apps/com-allabout-bibleapp) | 5.0/5 | N/A | Gilju Lee |
| [Hallow: Prayer & Meditation](https://marlvel.ai/apps/hallow-prayer-meditation) | 4.7/5 | n/a | Hallow, Inc. |
| [고려대 한국어 속담 사전](https://marlvel.ai/apps/app--428) | N/A/5 | N/A | DaolSoft, Co., Ltd. |
| [우리말 의학사전](https://marlvel.ai/apps/app--427) | N/A/5 | N/A | DaolSoft, Co., Ltd. |
| [공인중개사 용어사전](https://marlvel.ai/apps/app--429) | N/A/5 | N/A | DaolSoft, Co., Ltd. |

## Company Profile
- **Developer:** Ballpit Monster Studios

## Data Sources & Links
- **App Store ID:** 1632642396
- **Sources:** App store metadata.

## Related Intel Reports
- [*올어바웃성경*](https://marlvel.ai/apps/com-allabout-bibleapp) (Gilju Lee) · 5.0/5 Rating
- [*Hallow: Prayer & Meditation*](https://marlvel.ai/apps/hallow-prayer-meditation) (Hallow, Inc.) · 4.7/5 Rating
- [*고려대 한국어 속담 사전*](https://marlvel.ai/apps/app--428) (DaolSoft, Co., Ltd.) · N/A Rating
- [*우리말 의학사전*](https://marlvel.ai/apps/app--427) (DaolSoft, Co., Ltd.) · N/A Rating
- [*공인중개사 용어사전*](https://marlvel.ai/apps/app--429) (DaolSoft, Co., Ltd.) · N/A Rating
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## Frequently Asked Questions {#faq}

### Is BehavioralPedia still being updated?

No, BehavioralPedia has not received an update since its release in July 2022.

### Is BehavioralPedia free to use?

Yes, BehavioralPedia is currently distributed as a free utility with no subscription tiers or in-app purchases.

### What are some alternatives to BehavioralPedia for design resources?

Users looking for behavioral design resources should consider web-based design libraries or platforms that offer community-driven content and frequent updates, as BehavioralPedia is no longer actively maintained.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 39 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/behavioralpedia)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.