--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Butterfly Id - UK Field Guide" developer_entity: "Sunbird Images OHG" bundle_id: "com.isoperla.butterflyid" app_store_id: "874890710" category: "Reference" primary_platform: "ios" primary_monetization: "Paid" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-09-06" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "9.1" total_reviews: 3 overall_rating: 4.3 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.8 top_praise_theme: "High quality images and descriptive text provide a helpful identification tool for amateur butterfly enthusiasts" top_complaint_theme: "Limited photographic variety for each species makes accurate identification of similar looking butterflies difficult" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 8 momentum_velocity: "zombie" intelligence_version: 3 tags: ["reference", "paid", "excited sentiment", "mobile app", "app review", "app analysis", "nature", "enthusiasts,", "professional"] canonical_url: "https://marlvel.ai/apps/butterfly-id-uk-field-guide" license: "CC-BY-NC 4.0" content_version: "v2" --- # Butterfly Id - UK Field Guide Intelligence Report ## TL;DR {#tldr} - **Category**: Reference · Paid - **Signal**: Rating 4.33 · Sentiment Excited - **Recent focus**: Limited photographic variety for each species makes accurate identification of similar looking butterflies difficult (top complaint) · High quality images and descriptive text provide a helpful identification tool for amateur butterfly enthusiasts (top praise) > **TL;DR:** Butterfly Id - UK Field Guide is a reference app by Sunbird Images OHG, rated 4.33/5 by 3 users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Butterfly Id - UK Field Guide maintains Excited user sentiment (4.33/5 from 3 reviews), with users consistently praising high quality images and descriptive text provide a helpful identification tool for amateur butterfly enthusiasts. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (3 reviews) | | **User Mood** | Excited | | **Category** | Reference | | **Developer** | Sunbird Images OHG | | **Pricing** | Paid | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** Sunbird Images OHG - **Category:** Reference - **Target Audience:** Nature enthusiasts, professional ecologists, and families seeking educational tools for wildlife identification. - **Platforms:** iOS & Android - **Version Reviewed:** 9.1 - **Report Date:** 2026-08-08 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 874890710 - **Bundle ID:** com.isoperla.butterflyid - **Google Play ID:** com.isoperla.butterflyid - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Butterfly Id is a paid mobile field guide for UK butterfly species, providing identification keys and a sightings log for nature enthusiasts. **Why users hire it:** Users hire this app for reliable, offline-accessible identification that does not rely on internet connectivity or ad-supported data harvesting. ## App DNA (Features & Intent) - **[Differentiator] KUSAM Identification Methodology:** Taxonomic keying system designed for mobile devices. Revenue link: Category authority and technical barrier justifies the $3.99-$4.99 upfront price. - **[Differentiator] Offline Functionality:** Full content download upon purchase. Revenue link: Removes connectivity dependency, supporting field use in remote areas. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Standard] Sightings Log:** Personalized record-keeping tool. Revenue link: Retention loop encourages repeat app usage. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app occupies a premium reference niche, but the 35-month update silence risks its visibility in a category increasingly dominated by AI-driven, frequently updated identification tools. ## Monetization Strategy - **Model:** Paid - **Tiers:** iOS version at $3.99, Android version at $4.99 - **Price:** iOS: $3.99 | Android: $4.99 - **Analysis:** Upfront paid model with no in-app purchases, relying on category authority to justify the cost. ## 🟢 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.33/5 - **Platform Split:** iOS 4.3/5 (3 ratings) - **Overall Sentiment:** Excited ### Top Praises - **High quality images and descriptive text provide a helpful identification tool for amateur butterfly enthusiasts** - **Simple and intuitive interface design allows for quick identification while out in the field** - **Absence of advertisements creates a clean and focused experience for users seeking wildlife information** ### Top Complaints (Impact Areas) - **Limited photographic variety for each species makes accurate identification of similar looking butterflies difficult** ## SWOT Analysis {#swot} **Core Strengths:** - KUSAM methodology creates a defensible taxonomic barrier - Offline-first architecture ensures reliability in remote field conditions - Ad-free design sustains a focused, premium-feeling user experience **Growth Levers:** - Integrate community-sourced distribution maps to address primary naturalist complaints - Add caterpillar-stage imagery to capture the advanced-user segment ## Recent Changes (v2 → v3) {#recent-changes} The competitive outlook has shifted from stable to declining due to prolonged update inactivity and the increasing market dominance of AI-driven identification tools. **Overall trend**: Declining **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Outlook Trend** (positioning) ### Medium-impact changes - **[Added] Search Algorithm Threat** (swot) - **[Shifted] Monetization Clarity** (pricing) - **[Improved] Weakness Refinement** (swot) ## What's New - **Latest (v2.9.6, 2 years ago):** Updated app compatibility for the latest Android version. - **Last Major (v9.1, 5 years ago):** Introduced automatic photo recognition for all species and a complete UI redesign. ## App Momentum (Zombie) {#momentum} - Last major update August 2020. - Android compatibility update September 2023. - No new features in 3 years. > **Cadence:** 2 total versions · 1 majors in last 6 months · 1067 days since last update · 1115 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Butterfly Id - UK Field Guide is a market-leading reference app that is a paid app. With a 4.33/5 rating from 3 reviews, it delivers strong user satisfaction. > **Bottom Line:** Butterfly Id maintains a niche through its specialized KUSAM methodology, but the lack of updates and missing advanced data limits its appeal. The developer must prioritize a content refresh to avoid obsolescence against modern, AI-driven competitors. **Best for:** Nature enthusiasts, professional ecologists, and families seeking educational tools for wildlife identification. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot roadmap to include community-verified distribution maps because users cite missing range data as a primary utility gap → increase retention for advanced naturalists. ### Outlook: Declining Users report: The field-guide category is consolidating around AI-driven, community-verified platforms that offer real-time data. Butterfly Id's static, offline-only model is increasingly exposed to churn as users prioritize the broader utility of live-updating, AI-powered competitors. - 🔴 The 35-month update silence signals a shift to maintenance mode, which reduces the app's ability to compete with AI-driven identification tools. - 🔴 User requests for distribution maps and larval imagery remain unaddressed, creating a utility gap that drives advanced users toward more comprehensive, updated alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 3 | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Paid | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Butterfly Id - UK Field Guide** (this app) | 4.33/5 | Excited | Sunbird Images OHG | | [올어바웃성경](https://marlvel.ai/apps/com-allabout-bibleapp) | 5.0/5 | N/A | Gilju Lee | | [Hallow: Prayer & Meditation](https://marlvel.ai/apps/hallow-prayer-meditation) | 4.7/5 | n/a | Hallow, Inc. | | [고려대 한국어 속담 사전](https://marlvel.ai/apps/app--428) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [우리말 의학사전](https://marlvel.ai/apps/app--427) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [공인중개사 용어사전](https://marlvel.ai/apps/app--429) | N/A/5 | N/A | DaolSoft, Co., Ltd. | ## Company Profile - **Developer:** Sunbird Images OHG - **Website:** [https://sunbird.tv/](https://sunbird.tv/) - **Social:** [Instagram](https://www.instagram.com/sunbird_images) · [Facebook](https://www.facebook.com/SunbirdImages) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/butterfly-id-uk-field-guide/id874890710?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.isoperla.butterflyid&hl=en&gl=us) - **Dev Site:** [Official Website](https://sunbird.tv/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*올어바웃성경*](https://marlvel.ai/apps/com-allabout-bibleapp) (Gilju Lee) · 5.0/5 Rating - [*Hallow: Prayer & Meditation*](https://marlvel.ai/apps/hallow-prayer-meditation) (Hallow, Inc.) · 4.7/5 Rating - [*고려대 한국어 속담 사전*](https://marlvel.ai/apps/app--428) (DaolSoft, Co., Ltd.) · N/A Rating - [*우리말 의학사전*](https://marlvel.ai/apps/app--427) (DaolSoft, Co., Ltd.) · N/A Rating - [*공인중개사 용어사전*](https://marlvel.ai/apps/app--429) (DaolSoft, Co., Ltd.) · N/A Rating - [*브리태니커 콘사이스 백과사전*](https://marlvel.ai/apps/app--425) (DaolSoft, Co., Ltd.) · N/A Rating - [*100 Radio Hrvatska (HR) : Vijesti, glazba, Nogomet*](https://marlvel.ai/apps/100-radio-hrvatska-hr-vijesti-glazba-nogomet) (Thomas Gesland) · 1.0/5 Rating - [*100 US Citizenship Test Questions 2017*](https://marlvel.ai/apps/100-us-citizenship-test-questions-2017) (Andrey Fetisov) · 4.7/5 Rating - [*١٠١ پرسیار لە زانستی قورئان*](https://marlvel.ai/apps/app--952) (Abdulwahab F. Omar) · 5.0/5 Rating - [*112 Bible Maps + Commentaries*](https://marlvel.ai/apps/com-biblestudypro-112biblemaps) (Sand Apps Inc.) · 3.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/butterfly-id-uk-field-guide) Data licensed for AI Agent attribution under CC-BY-NC 4.0.