---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Find a Grave"
developer_entity: "Ancestry.com"
bundle_id: "com.ancestry.findagrave"
app_store_id: "732952190"
category: "Reference"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2025-11-08"
report_date: "2026-04-05"
report_version: "1.30.5"
total_reviews: 2862
overall_rating: 4.58
sentiment: "Mixed"
sentiment_score: 55
confidence: "high"
confidence_score: 0.6
data_age_days: 36
intelligence_version: 2
nemesis: "BillionGraves"
competitor_count: 11
tags: ["reference", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "genealogy", "enthusiasts,", "family"]
canonical_url: "https://marlvel.ai/intel-report/reference/find-a-grave"
license: "CC-BY-NC 4.0"
last_verified: "2026-04-16T16:15:25.554Z"
---

# Find a Grave App Audit

> **TL;DR:** Find a Grave is a reference app by Ancestry.com, rated 4.58/5 by 2,862 users, with Mixed user sentiment (55/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Find a Grave shows Mixed sentiment (4.58/5 from 2,862 reviews) — users praise genealogy utility but report issues with app stability and server errors.
<!-- speakable-end -->

## Metadata & Market Performance
- **Publisher:** Ancestry.com
- **Category:** Reference
- **Target Audience:** Genealogy enthusiasts, family historians, and volunteers interested in preserving burial records and honoring ancestors.
- **Platforms:** iOS
- **Version Audited:** 1.30.5
- **Audit Date:** 2026-04-05
- **Signal Count:** 49 reviews analyzed
- **Confidence:** High (0.6/1.0)
- **App Store ID (iOS):** 732952190
- **Bundle ID:** com.ancestry.findagrave
- **Data Window:** Analysis based on signals collected up to 2026-04-05

## Executive Snapshot
Find a Grave is the premier digital repository for burial information, owned by Ancestry.com. It provides free access to over 250 million grave records and half a million cemeteries, serving a dedicated community of genealogy enthusiasts and volunteers. Its primary differentiator is its massive crowdsourced database and unique photo request system, though it currently faces challenges with technical stability and feature parity with its web version.

## App DNA (Features & Intent)
- **[Differentiator] Global Grave Search:** Search across more than 250 million graves in over half a million cemeteries worldwide.
  * *User Intent:* Users want to quickly find relevant content or features.
- **[Differentiator] Crowdsourced Photo Requests:** Request headstone photos from volunteers or fulfill requests by snapping and uploading photos.
- **[Standard] GPS Mapping:** Add and view GPS coordinates for specific grave sites to make them easier to locate.
- **[Standard] Virtual Cemeteries:** Create and track collections of memorials for family, war heroes, or celebrities.
  * *User Intent:* Users want visibility into their own performance and progress.

## Monetization Strategy
- **Model:** Free
- **Tiers:** Completely free access to the entire database and all mobile features
- **Analysis:** The app operates as a free, community-driven utility, likely serving as a top-of-funnel acquisition tool for the broader Ancestry.com ecosystem.

## 🟡 User Sentiment (High Confidence: 2,862 reviews) {#user-sentiment}
- **Overall Rating:** 4.58/5
- **Platform Split:** iOS 4.6/5 (2,862 ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Genealogy Utility** | *Evidence:* "So helpful for genealogy."

### Top Complaints (Impact Areas)
- **App Stability and Server Errors** | *Evidence:* "App keeps losing the server"

## SWOT Analysis

**Core Strengths:**
- Unrivaled database size (250M+ records)
- Strong backing from Ancestry.com
- Highly dedicated volunteer community

**Critical Frictions:**
- Severe technical instability and server errors
- Significant feature gap vs. web platform
- Sub-optimal mobile search UX

**Growth Levers:**
- Modernizing UI for younger demographics
- Implementing offline mode for remote cemeteries
- Gamifying the volunteer contribution experience

**Market Threats:**
- BillionGraves' focus on GPS accuracy
- Technical debt leading to user churn
- Non-profit alternatives like FamilySearch

## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Find a Grave vs BillionGraves — Head to Head
- **BillionGraves** by BillionGraves: The most direct competitor, offering an identical crowdsourced model for GPS-tagged headstone photos and burial records.

### Contenders (Strong Challengers)
- **[FamilySearch Tree](https://marlvel.ai/intel-report/reference/org-familysearch-tree)** by FamilySearch International: The primary non-profit alternative for genealogy that includes extensive burial records and memorial management.
- **[MyHeritage: Family Tree & DNA](https://marlvel.ai/intel-report/reference/com-myheritage-mobile)** by MyHeritage Ltd.: A major commercial rival in the genealogy space that integrates burial records into its global family tree platform.
- **Geneanet** by Geneanet: Strong European competitor with a massive community-driven database of grave photos and cemetery indexes.
- **Geni** by Geni.com: Focuses on a collaborative world family tree where burial information and memorial photos are key data points.

### Peers (What They Do Better)
- **RootsMagic** by RootsMagic, Inc.: A genealogy companion app used to organize and sync burial data and family history records.
- **Historical Marker Database** by HMdb.org: Focuses on historical markers and monuments, often overlapping with the interests of cemetery researchers and historians.
- **Grave Finder** by Grave Finder: A niche utility specifically designed for locating and documenting grave sites in smaller or local databases.
- **Cemetery Finder** by Cemetery Finder: Provides mapping and location services for cemeteries, serving the same navigational job as Find a Grave.

### New Kids on the Block (What's Innovative)
- **Memories: Digital Memorial** by Memories Group Limited: A modern approach to digital memorials and legacy preservation, focusing on high-quality media and storytelling.
- **StoryWorth** by StoryWorth, Inc.: Captures life stories and biographies, which are the primary content used to populate Find a Grave memorials.

## The "So What?" (Strategic Takeaway) {#so-what}

Find a Grave is an established reference app that is completely free.
With a 4.58/5 rating from 2,862 reviews, it shows polarized user reception.

**Strategic Opportunity:** While Find a Grave benefits from unrivaled database size (250m+ records), its vulnerability lies in severe technical instability and server errors. A challenger could exploit this by focusing on modernizing ui for younger demographics.

**Best for:** Genealogy enthusiasts, family historians, and volunteers interested in preserving burial records and honoring ancestors.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.58/5 |
| Total Reviews | 2,862 |
| Sentiment | Mixed (55/100) |
| Confidence | High |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Find a Grave** (this app) | 4.58/5 | Mixed | Ancestry.com |
| [FamilySearch Tree](https://marlvel.ai/intel-report/reference/org-familysearch-tree) | N/A/5 | N/A | FamilySearch International |
| [MyHeritage: Family Tree & DNA](https://marlvel.ai/intel-report/reference/com-myheritage-mobile) | 4.9/5 | Frustrated | MyHeritage.com |
| [Hallow: Prayer & Meditation](https://marlvel.ai/intel-report/reference/hallow-prayer-meditation) | 4.9/5 | Frustrated | Hallow, Inc. |
| [Pillars: Prayer Times & Qibla](https://marlvel.ai/intel-report/reference/com-muslimplus-muslimplus) | 4.8/5 | Mixed | The Pillars Group Ltd |
| [Aim High Air Force](https://marlvel.ai/intel-report/reference/com-airforce-aimhighapp) | N/A/5 | N/A | HQ US Air Force Recruiting Service |

## Company Profile
- **Developer:** Ancestry.com
- **Website:** [https://www.findagrave.com/mobileapp/index.html](https://www.findagrave.com/mobileapp/index.html)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/find-a-grave/id732952190?uo=4)
- **Dev Site:** [Official Website](https://www.findagrave.com/mobileapp/index.html)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*FamilySearch Tree*](https://marlvel.ai/intel-report/reference/org-familysearch-tree) (FamilySearch International) — N/A Rating | N/A Sentiment
- [*MyHeritage: Family Tree & DNA*](https://marlvel.ai/intel-report/reference/com-myheritage-mobile) (MyHeritage.com) — 4.9/5 Rating | Negative Sentiment
- [*Hallow: Prayer & Meditation*](https://marlvel.ai/intel-report/reference/hallow-prayer-meditation) (Hallow, Inc.) — 4.9/5 Rating | Negative Sentiment
- [*Pillars: Prayer Times & Qibla*](https://marlvel.ai/intel-report/reference/com-muslimplus-muslimplus) (The Pillars Group Ltd) — 4.8/5 Rating | Mixed Sentiment
- [*Aim High Air Force*](https://marlvel.ai/intel-report/reference/com-airforce-aimhighapp) (HQ US Air Force Recruiting Service) — N/A Rating | N/A Sentiment
- [*The CIA World Factbook*](https://marlvel.ai/intel-report/reference/name-xianan-chen-theworld) (贤安 陈) — N/A Rating | Mixed Sentiment
- [*اسبوع الالام*](https://marlvel.ai/intel-report/reference/somiex-holyweek-arabic) (Sameh Halim) — N/A Rating | Excellent Sentiment
- [*Translate Ease*](https://marlvel.ai/intel-report/reference/com-spellspeed-spellspeed-everlytranslate) (GOOD STUDY NETWORK TECHNOLOGY LIMITED) — N/A Rating | N/A Sentiment
- [*World Factbook Pro Edition*](https://marlvel.ai/intel-report/reference/com-appventions-worldfacts2010pro) (Appventions) — N/A Rating | N/A Sentiment
- [*Pocket Rally Dog Obedience*](https://marlvel.ai/intel-report/reference/com-blueribbondogs-pocketrally2016) (Blue Ribbon Dogs) — 4.8/5 Rating | Excellent Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 3 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/reference/find-a-grave)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.