--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Find a Grave" developer_entity: "Ancestry.com" bundle_id: "com.ancestry.FindAGrave" app_store_id: "732952190" google_play_id: "com.ancestry.findagrave" category: "Reference" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-22" report_date: "2026-10-02" last_verified: "2026-10-02T00:00:00.000Z" report_version: "2.3" total_reviews: 7037 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Genealogy enthusiasts value the platform as a primary resource for connecting with ancestral burial records" top_complaint_theme: "Post-update technical regressions including server errors and login failures prevent users from accessing their accounts" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 79 data_age_days: 44 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["reference", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "genealogy", "enthusiasts,", "family"] canonical_url: "https://marlvel.ai/apps/find-a-grave-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Find a Grave Intelligence Report ## TL;DR {#tldr} - **Category**: Reference · Free - **Signal**: Rating 4.71 · Sentiment Mixed - **Recent focus**: Post-update technical regressions including server errors and login failures prevent users from accessing their accounts (top complaint) · Genealogy enthusiasts value the platform as a primary resource for connecting with ancestral burial records (top praise) > **TL;DR:** Find a Grave is a reference app by Ancestry.com, rated 4.71/5 by 7K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Find a Grave shows Mixed sentiment (4.71/5 from 7K reviews) - users praise genealogy enthusiasts value the platform as a primary resource for connecting with ancestral burial records but report issues with post-update technical regressions including server errors and login failures prevent users from accessing their accounts. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (7K reviews) | | **User Mood** | Mixed | | **Category** | Reference | | **Developer** | Ancestry.com | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 44d | ## Metadata & Market Performance - **Publisher:** Ancestry.com - **Category:** Reference - **Target Audience:** Genealogy enthusiasts, family historians, and volunteers interested in preserving burial records and cemetery documentation. - **Platforms:** iOS & Android - **Version Reviewed:** 2.3 - **Report Date:** 2026-10-02 - **Signal Count:** 100 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 732952190 - **Bundle ID:** com.ancestry.FindAGrave - **Google Play ID:** com.ancestry.findagrave - **Data Window:** Analysis based on signals collected up to 2026-10-02 ## Executive Snapshot **What it is:** Find a Grave is a reference app for genealogy enthusiasts that provides access to a global database of burial records and cemetery locations on iOS and Android. **Why users hire it:** The platform removes the friction of physical cemetery research by providing a centralized, searchable, and crowdsourced index of burial information that users can access remotely. ## App DNA (Features & Intent) - **[Standard] Memorial Creation:** Users build digital memorials with bios, photos, and life stories for deceased individuals. - **[Differentiator] GPS Mapping:** Users mark and upload precise GPS coordinates for specific grave sites within cemeteries. - **[Differentiator] Photo Requests:** Users request headstone photographs from other volunteers in specific cemetery locations. ## Market Position {#market-position} Find a Grave holds a unique position in the reference category, maintaining a 4.6+ star rating across thousands of reviews despite recent technical instability. Its status as the largest free burial database makes it a primary utility for genealogy research, with chart performance reflecting its role as a niche, high-utility tool. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all burial information and features - **Analysis:** The app operates as a free, community-driven utility with no visible subscription or IAP gates, likely serving as a top-of-funnel acquisition tool for the parent company's broader genealogy services. ## 🟡 User Sentiment (High Confidence: 79 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.6/5 (3.6K ratings) | Android 4.8/5 (3.4K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Genealogy enthusiasts value the platform as a primary resource for connecting with ancestral burial records** - **GPS navigation features help field researchers locate specific grave sites within large cemetery grounds** - **Virtual cemetery creation allows users to honor and remember loved ones from remote locations** ### Top Complaints (Impact Areas) - **Post-update technical regressions including server errors and login failures prevent users from accessing their accounts** ## SWOT Analysis {#swot} **Core Strengths:** - Crowdsourced database of 265 million records creates high switching costs - GPS-tagged headstone photos provide unique field-utility for cemetery navigation **Growth Levers:** - Fixing GPS metadata attachment would resolve the primary friction for field contributors ## What's New - **Latest (v4.0.2, 2 months ago):** Maintenance update focused on general bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships maintenance updates for bug fixes. - Latest release arrived 10 days ago. > **Cadence:** 3 total versions · 0 majors in last 6 months · 10 days since last update · 35 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Find a Grave is a reference app that is completely free. With a 4.71/5 rating from 7K reviews, it shows mixed user reception. > **Bottom Line:** Restoring login stability and fixing the GPS metadata attachment bug would address the primary churn drivers for power users. Prioritizing these technical fixes over further UI adjustments will protect the contributor base that sustains the database's growth. **Best for:** Genealogy enthusiasts, family historians, and volunteers interested in preserving burial records and cemetery documentation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild login authentication flow because server errors are the top-reported barrier to access -> restore user retention ### Outlook: Mixed Find a Grave remains a critical genealogy resource, but recent technical instability threatens to alienate its core contributor base. Addressing these stability gaps is essential to prevent power users from migrating back to the web-only experience, which would reduce the app's value as a mobile field tool. - 🔴 Persistent login failures and server errors following the latest update erode the daily research habit, forcing users to rely on the web version. - 🔴 GPS metadata attachment failures in the mobile app discourage field contributors, which slows the growth of the burial database. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 7K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Find a Grave** (this app) | 4.71/5 | Mixed | Ancestry.com | | [올어바웃성경](https://marlvel.ai/apps/com-allabout-bibleapp) | 5.0/5 | N/A | Gilju Lee | | [Hallow: Prayer & Meditation](https://marlvel.ai/apps/hallow-prayer-meditation) | 4.7/5 | n/a | Hallow, Inc. | | [고려대 한국어 속담 사전](https://marlvel.ai/apps/app--428) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [우리말 의학사전](https://marlvel.ai/apps/app--427) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [공인중개사 용어사전](https://marlvel.ai/apps/app--429) | N/A/5 | N/A | DaolSoft, Co., Ltd. | ## Company Profile - **Developer:** Ancestry.com - **Website:** [https://www.findagrave.com/mobileapp/index.html](https://www.findagrave.com/mobileapp/index.html) ## Data Sources & Links - **App Store ID:** 732952190 - **Google Play ID:** com.ancestry.findagrave - **Dev Site:** [Official Website](https://www.findagrave.com/mobileapp/index.html) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*올어바웃성경*](https://marlvel.ai/apps/com-allabout-bibleapp) (Gilju Lee) · 5.0/5 Rating - [*Hallow: Prayer & Meditation*](https://marlvel.ai/apps/hallow-prayer-meditation) (Hallow, Inc.) · 4.7/5 Rating - [*고려대 한국어 속담 사전*](https://marlvel.ai/apps/app--428) (DaolSoft, Co., Ltd.) · N/A Rating - [*우리말 의학사전*](https://marlvel.ai/apps/app--427) (DaolSoft, Co., Ltd.) · N/A Rating - [*공인중개사 용어사전*](https://marlvel.ai/apps/app--429) (DaolSoft, Co., Ltd.) · N/A Rating - [*브리태니커 콘사이스 백과사전*](https://marlvel.ai/apps/app--425) (DaolSoft, Co., Ltd.) · N/A Rating - [*100 Radio Hrvatska (HR) : Vijesti, glazba, Nogomet*](https://marlvel.ai/apps/100-radio-hrvatska-hr-vijesti-glazba-nogomet) (Thomas Gesland) · 1.0/5 Rating - [*100 US Citizenship Test Questions 2017*](https://marlvel.ai/apps/100-us-citizenship-test-questions-2017) (Andrey Fetisov) · 4.7/5 Rating - [*١٠١ پرسیار لە زانستی قورئان*](https://marlvel.ai/apps/app--952) (Abdulwahab F. Omar) · 5.0/5 Rating - [*10ten Japanese Reader*](https://marlvel.ai/apps/10ten-japanese-reader) (Birchill, Inc.) · 4.9/5 Rating ## Frequently Asked Questions {#faq} ### Is Find a Grave free to use? Yes, Find a Grave provides free access to its entire collection of burial information and memorial features, serving as a community-driven resource. ### Can I use Find a Grave to find my ancestors' graves? Yes, the app allows you to search more than 265 million graves and locate cemeteries near you, making it a primary tool for genealogy research. ### Why are my photos not showing GPS data? Users report that GPS data sometimes fails to attach to photos uploaded through the mobile app, which is a known technical issue currently impacting contributors. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 44 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/find-a-grave-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.