--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hymns Ancient & Modern" developer_entity: "Hymns Ancient and Modern Ltd" bundle_id: "com.hymnsam.hymnsancientmodern" app_store_id: "1581757944" category: "Reference" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-06-17" report_date: "2026-11-09" last_verified: "2026-11-09T00:00:00.000Z" report_version: "2.81" total_reviews: 2 overall_rating: 3 confidence: "low" confidence_score: 0.3 data_age_days: 4 intelligence_version: 3 tags: ["reference", "subscription", "mobile app", "app review", "app analysis", "church", "members,", "musicians,"] canonical_url: "https://marlvel.ai/apps/hymns-ancient-modern" license: "CC-BY-NC 4.0" content_version: "v2" --- # Hymns Ancient & Modern Intelligence Report ## TL;DR {#tldr} - **Category**: Reference · Subscription - **Signal**: Rating 3 > **TL;DR:** Hymns Ancient & Modern is a reference app by Hymns Ancient and Modern Ltd, rated 3/5 by 2 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Hymns Ancient & Modern is a reference app by Hymns Ancient and Modern Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3/5 (2 reviews) | | **Category** | Reference | | **Developer** | Hymns Ancient and Modern Ltd | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Hymns Ancient and Modern Ltd - **Category:** Reference - **Target Audience:** Church members, musicians, and clergy requiring digital access to the Hymns Ancient & Modern collection for worship services. - **Platforms:** iOS - **Version Reviewed:** 2.81 - **Report Date:** 2026-11-09 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1581757944 - **Bundle ID:** com.hymnsam.hymnsancientmodern - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-11-09 ## Executive Snapshot **What it is:** Hymns Ancient & Modern is a reference app for iOS that provides digital access to the 2013 hymn collection for clergy and musicians. **Why users hire it:** The app removes the physical burden of carrying heavy hymn books during worship planning and service preparation, which is the primary friction for church leaders. ## App DNA (Features & Intent) - **[Standard] Hymn Collection Access:** Access to words for over 840 hymns and songs from the 2013 edition. - **[Standard] Advanced Search and Browse:** Locate hymns by number, first line, author, composer, theme, Bible reference, or Church calendar. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Custom Hymn Lists:** Create and save personal collections of hymns. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Hymns Ancient & Modern occupies a specialized niche in the Reference category, focusing on traditional hymnody. The app's subscription-only model positions it as a professional tool for church leaders rather than a casual consumer app. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free 30-day trial, 1-month subscription, 12-month subscription - **Analysis:** Subscription model with a 30-day trial period, charging in local currency via iTunes. ## SWOT Analysis {#swot} **Core Strengths:** - Cross-device sync via account login creates a persistent user library that increases switching costs. **Growth Levers:** - Expanding the collection to include contemporary music could broaden appeal to younger worship leaders. ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned from an undefined subscription model to a structured 30-day trial and tiered subscription system. This change clarifies the monetization path for professional worship planners while highlighting the lack of a free tier as a primary barrier to entry. **Overall trend**: Stable **Compared at**: 2026-11-09 ### High-impact changes - **[Added] Formalized Subscription Tiers** (pricing) ### Medium-impact changes - **[Added] Hymn Text Copy Function** (features) - **[Added] Expanded SWOT Analysis** (swot) ## App Momentum (Steady) {#momentum} - Added copy button to Hymns page. - Maintains consistent subscription-based revenue model. ## The "So What?" (Strategic Takeaway) {#so-what} Hymns Ancient & Modern is a reference app. It holds a 3/5 rating from 2 reviews. > **Bottom Line:** Hymns Ancient & Modern maintains a stable position by digitizing a specific, high-value liturgical collection. The subscription model effectively monetizes professional worship planners, but the lack of a permanent free tier limits the funnel to those already committed to the 2013 edition. **Best for:** Church members, musicians, and clergy requiring digital access to the Hymns Ancient & Modern collection for worship services. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Ship a lite free tier with limited access to core hymns because the current subscription-only model limits top-of-funnel conversion → increase user base. ### Outlook: Stable The market for digital liturgical resources is stable but niche. Hymns Ancient & Modern remains advantaged by its specific brand association with the 2013 edition, though growth is constrained by the subscription barrier. - ⚪ The 30-day trial provides a clear conversion window, but the lack of a free tier likely caps the total addressable market. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3/5 | | Total Reviews | 2 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hymns Ancient & Modern** (this app) | 3/5 | N/A | Hymns Ancient and Modern Ltd | | [AllAbout Bible](https://marlvel.ai/apps/com-allabout-bibleapp) | 5.0/5 | N/A | Gilju Lee | | [Hallow: Prayer & Meditation](https://marlvel.ai/apps/hallow-prayer-meditation) | 4.7/5 | n/a | Hallow, Inc. | | [고려대 한국어 속담 사전](https://marlvel.ai/apps/app--428) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [우리말 의학사전](https://marlvel.ai/apps/app--427) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [공인중개사 용어사전](https://marlvel.ai/apps/app--429) | N/A/5 | N/A | DaolSoft, Co., Ltd. | ## Company Profile - **Developer:** Hymns Ancient and Modern Ltd - **Website:** [https://www.hymnsam.co.uk](https://www.hymnsam.co.uk) - **Social:** [X/Twitter](https://twitter.com/hymnsamodern) ## Data Sources & Links - **App Store ID:** 1581757944 - **Dev Site:** [Official Website](https://www.hymnsam.co.uk) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*AllAbout Bible*](https://marlvel.ai/apps/com-allabout-bibleapp) (Gilju Lee) · 5.0/5 Rating - [*Hallow: Prayer & Meditation*](https://marlvel.ai/apps/hallow-prayer-meditation) (Hallow, Inc.) · 4.7/5 Rating - [*고려대 한국어 속담 사전*](https://marlvel.ai/apps/app--428) (DaolSoft, Co., Ltd.) · N/A Rating - [*우리말 의학사전*](https://marlvel.ai/apps/app--427) (DaolSoft, Co., Ltd.) · N/A Rating - [*공인중개사 용어사전*](https://marlvel.ai/apps/app--429) (DaolSoft, Co., Ltd.) · N/A Rating - [*브리태니커 콘사이스 백과사전*](https://marlvel.ai/apps/app--425) (DaolSoft, Co., Ltd.) · N/A Rating - [*10000 Japanese Idioms*](https://marlvel.ai/apps/10000-japanese-idioms) (sazanami software) · 4.7/5 Rating | Excellent Sentiment - [*100 Radio Hrvatska (HR) : Vijesti, glazba, Nogomet*](https://marlvel.ai/apps/100-radio-hrvatska-hr-vijesti-glazba-nogomet) (Thomas Gesland) · 1.0/5 Rating - [*100 US Citizenship Test Questions 2017*](https://marlvel.ai/apps/100-us-citizenship-test-questions-2017) (Andrey Fetisov) · 4.7/5 Rating - [*١٠١ پرسیار لە زانستی قورئان*](https://marlvel.ai/apps/app--952) (Abdulwahab F. Omar) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Hymns Ancient & Modern free to use? The app is free to download and includes a 30-day trial. After the trial period, users must choose a 1-month or 12-month subscription to continue accessing the content. ### Can I sync my hymn lists across devices? Yes, the app supports cross-device sync. You can build your own lists of hymns and sync your choices across devices by signing in with your Hymns Ancient & Modern account. ### What is the difference between this app and free hymn websites? Hymns Ancient & Modern provides a curated, official digital version of the 2013 hymn book, including specific search features for liturgical planning that are not always available on general-purpose hymn lyric websites. ### Does the app work offline? The app allows you to explore the hymn book, but syncing saved lists across devices requires an internet connection to access your account. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/hymns-ancient-modern) Data licensed for AI Agent attribution under CC-BY-NC 4.0.