--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Auchan" developer_entity: "Auchan Retail International" bundle_id: "com.auchan.smi" category: "Shopping" primary_platform: "android" primary_monetization: "Free" offline_capable: true market_region: "US" platforms: "Android" app_last_updated: "2026-06-11" report_date: "2026-09-27" last_verified: "2026-09-27T00:00:00.000Z" report_version: "1.81.0" total_reviews: 51229 overall_rating: 3.7 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.8 top_praise_theme: "Self-scanning functionality provides a convenient way for shoppers to manage their basket during store visits" top_complaint_theme: "Scan and Go functionality frequently fails or adds incorrect item quantities, causing significant checkout friction" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 46 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["shopping", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "grocery", "shoppers", "luxembourg,"] canonical_url: "https://marlvel.ai/apps/auchan" license: "CC-BY-NC 4.0" content_version: "v2" --- # Auchan Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Free - **Signal**: Rating 3.74 · Sentiment Frustrated - **Recent focus**: Scan and Go functionality frequently fails or adds incorrect item quantities, causing significant checkout friction (top complaint) · Self-scanning functionality provides a convenient way for shoppers to manage their basket during store visits (top praise) > **TL;DR:** Auchan is a shopping app by Auchan Retail International, rated 3.74/5 by 51.2K users, with Frustrated user sentiment (25/100), available on Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Auchan faces Frustrated user sentiment (3.74/5 from 51.2K reviews), with users reporting scan and go functionality frequently fails or adds incorrect item quantities, causing significant checkout friction as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.74/5 (51.2K reviews) | | **User Mood** | Frustrated | | **Category** | Shopping | | **Developer** | Auchan Retail International | | **Pricing** | Free | | **Platforms** | Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 46d | ## Metadata & Market Performance - **Publisher:** Auchan Retail International - **Category:** Shopping - **Target Audience:** Grocery shoppers in Luxembourg, Poland, and Romania looking to manage shopping lists, access digital coupons, and utilize Drive pickup services. - **Platforms:** Android - **Version Reviewed:** 1.81.0 - **Report Date:** 2026-09-27 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.8/1.0) - **Google Play ID:** com.auchan.smi - **Data Window:** Analysis based on signals collected up to 2026-09-27 - **Short Description:** THE solution for shopping: online order, drive & promos ## Executive Snapshot **What it is:** Auchan is a grocery shopping utility for Luxembourg, Poland, and Romania that enables store location, Drive pickup, and digital coupon management. **Why users hire it:** Shoppers use Auchan to manage grocery budgets via digital leaflets and streamline pickup at Drive locations, removing the friction of manual in-store planning. ## App DNA (Features & Intent) - **[Standard] Store Locator and Drive Services:** Locates the nearest physical store or Drive pickup point, driving physical traffic and reducing last-mile costs. - **[Differentiator] Digital Coupons and Promotions:** Provides exclusive digital coupons and leaflets, increasing session frequency and conversion of promotional inventory. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Offline Basket Management:** Allows list building without connectivity, reducing friction during the shopping preparation phase. * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Auchan holds a modest position in the Shopping category across Eastern and Central Europe, with rankings ranging from #42 in Romania to #109 in Ukraine. The reliance on a web-view wrapper limits its ability to compete with native-first retail apps. ## Monetization Strategy - **Model:** Free - **Tiers:** Free application with no IAP - **Analysis:** The app functions as a free utility to support omnichannel retail operations and customer loyalty. ## 🔴 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.74/5 - **Platform Split:** Android 3.7/5 (51.2K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Self-scanning functionality provides a convenient way for shoppers to manage their basket during store visits** - **Promotional offers and competitive pricing keep budget-conscious shoppers engaged with the brand over time** ### Top Complaints (Impact Areas) - **Scan and Go functionality frequently fails or adds incorrect item quantities, causing significant checkout friction** ## SWOT Analysis {#swot} **Core Strengths:** - Digital coupons drive session frequency - Offline basket management reduces preparation friction **Growth Levers:** - Native digital receipt storage for purchase tracking - English language support for international residents ## What's New - **Latest (v1.81.0, 3 months ago):** Routine maintenance release focused on bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships routine maintenance bug fixes. - No major feature updates in 107 days. > **Cadence:** 1 total versions · 0 majors in last 6 months · 107 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Auchan is a shopping app that is completely free. With a 3.74/5 rating from 51.2K reviews, it faces significant user friction. > **Bottom Line:** The current maintenance-mode strategy leaves the core Scan and Go feature broken, which directly erodes the value of the digital loyalty program. Fixing the authentication and scanning logic would unlock the utility needed to retain budget-conscious shoppers. **Best for:** Grocery shoppers in Luxembourg, Poland, and Romania looking to manage shopping lists, access digital coupons, and utilize Drive pickup services. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild Scan and Go engine because frequent failures force basket abandonment → improve checkout conversion ### Outlook: Declining The grocery retail app space is shifting toward native, high-performance experiences that integrate loyalty and checkout seamlessly. Auchan's current maintenance-only cadence and reliance on a slow web-view wrapper leave it exposed to rivals that offer a more stable and responsive shopping journey. - 🔴 The latest release (107 days ago) failed to address Scan and Go inaccuracies, which forces users to abandon their digital baskets. - 🔴 Persistent account authentication loops block users from accessing loyalty cards, which drives negative sentiment and reduces the app's daily utility. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.74/5 | | Total Reviews | 51.2K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Free | | Platforms | Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Auchan** (this app) | 3.74/5 | Frustrated | Auchan Retail International | | [Courtyard: TCG, Watches, Cards](https://marlvel.ai/apps/courtyard-trading-cards) | 4.4/5 | n/a | Courtyard, Inc. | | [Vinted: Pre-loved marketplace](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) | 4.6/5 | Excited | Vinted Limited | | [바로딜 - 실시간 쇼핑 검색어 트렌드](https://marlvel.ai/apps/real-time-shopping-trends) | N/A/5 | N/A | hippieperm | | [모구모 - 일본을 스마트하게 즐기다](https://marlvel.ai/apps/app--287) | N/A/5 | N/A | GEONJU CHOI | | [카쇼라 스튜디오](https://marlvel.ai/apps/app--798) | N/A/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Auchan Retail International - **Website:** [https://policy.auchan.com](https://policy.auchan.com) ## Data Sources & Links - **Google Play ID:** com.auchan.smi - **Dev Site:** [Official Website](https://policy.auchan.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Courtyard: TCG, Watches, Cards*](https://marlvel.ai/apps/courtyard-trading-cards) (Courtyard, Inc.) · 4.4/5 Rating - [*Vinted: Pre-loved marketplace*](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) (Vinted Limited) · 4.6/5 Rating | Positive Sentiment - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating - [*배민상회 - 외식업 식자재 종합몰*](https://marlvel.ai/apps/com-woowahan-baeminmart) (WoowaBrothers) · 3.5/5 Rating - [*โดนใจ*](https://marlvel.ai/apps/th-co-donjai-donjai_partner_app) (Big C Supercenter) · 4.0/5 Rating - [*네이버플러스 스토어*](https://marlvel.ai/apps/app--116) (NAVER Corp.) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Auchan free to use? Yes, the app is free to download and use, serving as a utility to support Auchan's retail operations and loyalty programs. ### Does Auchan support English language? Currently, the app lacks native English language settings, which is a common request from international users living in the region. ### Can I use Auchan to scan items in-store? Yes, the app includes a Scan and Go feature, though users report frequent issues with accuracy and app stability during the scanning process. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 46 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/auchan) Data licensed for AI Agent attribution under CC-BY-NC 4.0.