---
title: "Baker's — App Overview"
url: https://marlvel.ai/intel-report/shopping/baker-s
category: Shopping
developer: The Kroger Co.
platforms: ios
rating: 4.7 (6.8K ratings)
pricing: free
report_level: overview
generated: 2026-04-15
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers robust savings and fulfillment features, recent user feedback highlights significant friction regarding app performance, navigation, and the removal of key accessibility tools.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 4.7 ★ (6.8K) |
| Pricing | free |
| Platforms | iOS |
| Latest Version (iOS) | 93.1.0 |
| Developer | The Kroger Co. |

<!-- SECTION: Summary -->
## What is Baker's?

Baker's is a grocery management app by The Kroger Co. that enables users to shop via Delivery, Pickup, or in-store options. It integrates digital coupons, weekly ads, and fuel point tracking to provide a centralized platform for personalized grocery savings and list management.

<!-- SECTION: Key Features -->
## Key Features

- **Flexible Shopping Methods**: Supports online grocery ordering with options for Delivery, Pickup, or in-store shopping.
- **Digital Savings Tools**: Provides access to weekly ads, clipped digital coupons, personalized deals, and fuel point redemption.
- **Recipe Integration**: Allows users to scan recipes to automatically identify and add necessary ingredients to their cart.
- **Kroger Pay**: Facilitates fast, contactless checkout in-store and supports Apple Wallet integration for the Plus Card.

<!-- SECTION: Target Audience -->
## Who is it for?

Frequent grocery shoppers looking to streamline their shopping experience and maximize savings through digital rewards.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/bakers/id584405207?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/shopping/baker-s)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/shopping/baker-s).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*