---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Bath & Body Works | B&BW"
bundle_id: "com.bathandbodyworks.app"
parent_report: "https://marlvel.ai/api/llm/apps/shopping/com-bathandbodyworks-app"
canonical_url: "https://marlvel.ai/apps/com-bathandbodyworks-app#user-sentiment"
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Bath & Body Works | B&BW User Sentiment (section of intelligence report)"
---

## 🔴 User Sentiment (High Confidence: 100 of 174 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.79/5
- **Platform Split:** iOS 4.9/5 (1.9M ratings) | Android 4.3/5 (289.9K ratings)
- **Overall Sentiment:** Upset
- **Note:** The 4.79/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Core product catalog remains highly desirable for loyal customers despite technical app failures**

### Top Complaints (Impact Areas)
- **Authentication failures and login loops prevent account access following the latest update**
- **Inventory and store location data inaccuracies lead to canceled pickup orders**
- **Loss of stored gift card balances and rewards points after recent app changes**

### Top Requests (What Users Want)
- **Reliable account access and stable login functionality for existing loyal customers**

<!-- /section:sentiment -->
<!-- section:swot -->
