---
title: "Carter's — App Overview"
url: https://marlvel.ai/intel-report/shopping/com-carters-prod-ios
category: Shopping
developer: Carter's Retail, Inc.
platforms: ios, android
rating: 4.9 (168.8K ratings)
pricing: free
report_level: overview
generated: 2026-04-16
---

<!-- SECTION: Key Insight -->
> **Key Insight:** The app serves as a centralized mobile storefront that bridges digital shopping with physical store inventory and loyalty management for the Carter's brand ecosystem.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 4.9 ★ (168.8K) |
| Pricing | free |
| Platforms | iOS, Android |
| Latest Version (iOS) | 10.5.0 |
| Latest Version (Android) | 7.28.0 |
| Developer | Carter's Retail, Inc. |

<!-- SECTION: Summary -->
## What is Carter's?

The Carter's app is a unified shopping platform for parents and caregivers to purchase apparel and gear from five brands, including Carter's, OshKosh B'gosh, and Skip Hop. It integrates omnichannel retail features like local inventory checks and same-day delivery options with a loyalty program for rewards tracking.

<!-- SECTION: Key Features -->
## Key Features

- **Unified Brand Catalog**: Provides a single interface to shop across Carter's, OshKosh B'gosh, Skip Hop, Little Planet, and Otter Avenue.
- **Omnichannel Fulfillment**: Allows users to check local store inventory and select curbside pickup or same-day delivery.
- **Carter's Rewards Integration**: Enables users to track and redeem loyalty rewards directly within the application.
- **App-Exclusive Access**: Provides notifications and access to exclusive product launches.

<!-- SECTION: Target Audience -->
## Who is it for?

Parents and caregivers shopping for baby, toddler, and children's clothing and essentials.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/carters/id1275723118?uo=2)
- [Google Play](https://play.google.com/store/apps/details?id=com.carters.android&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/shopping/com-carters-prod-ios)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/shopping/com-carters-prod-ios).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*