---
title: "Lumi: styling & shopping — App Overview"
url: https://marlvel.ai/intel-report/shopping/com-growth-accelerator-org-fashionapp
category: Shopping
developer: Bramol Limited
platforms: ios, android
rating: 4.0 (16.2K ratings)
pricing: subscription
report_level: overview
generated: 2026-04-16
last_verified: "2026-04-16T16:59:55.581Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While marketed as a personalized styling assistant, users frequently report significant friction regarding subscription cancellation, inaccurate preference matching, and inventory management.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 4.0 ★ (16.2K) |
| Pricing | subscription |
| Platforms | iOS, Android |
| Latest Version (iOS) | 2.20.1 |
| Latest Version (Android) | VARY |
| Developer | Bramol Limited |

<!-- SECTION: Summary -->
## What is Lumi: styling & shopping?

Lumi is a personal styling and shopping platform that uses user-provided preferences to curate ready-to-wear outfits. The app aims to provide a guided, human-centric approach to fashion discovery while incentivizing engagement through a points-based rewards system.

<!-- SECTION: Key Features -->
## Key Features

- **Personalized Styling**: Provides outfit recommendations based on user-defined preferences, comfort levels, and mood.
- **Guided Exploration**: Offers tools to experiment with color palettes and clothing combinations to help users define their personal style.
- **Lumi Points**: A rewards program that allows users to earn points through app engagement to apply toward future purchases.

<!-- SECTION: Target Audience -->
## Who is it for?

Individuals seeking personalized fashion guidance and curated shopping recommendations for their everyday wardrobe.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/lumi-styling-shopping/id1637080045?uo=2)
- [Google Play](https://play.google.com/store/apps/details?id=com.lumi.lumi&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/shopping/com-growth-accelerator-org-fashionapp)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/shopping/com-growth-accelerator-org-fashionapp).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*