--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easy Price Compare" developer_entity: "Geoff Hackworth" bundle_id: "com.hacknicity.easycompare" app_store_id: "585235293" google_play_id: "br.com.duoli.pricecompare" category: "Shopping" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-08-17" report_date: "2026-07-28" last_verified: "2026-07-28T00:00:00.000Z" report_version: "3.5" total_reviews: 6 overall_rating: 4 confidence: "low" confidence_score: 0.2 data_age_days: 19 momentum_velocity: "maintenance" intelligence_version: 3 competitor_count: 1 tags: ["shopping", "paid", "mobile app", "app review", "app analysis", "budget-conscious", "shoppers", "frequently"] canonical_url: "https://marlvel.ai/apps/com-hacknicity-easycompare" license: "CC-BY-NC 4.0" content_version: "v2" --- # Easy Price Compare Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Paid - **Signal**: Rating 4 > **TL;DR:** Easy Price Compare is a shopping app by Geoff Hackworth, rated 4/5 by 6 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Easy Price Compare is a shopping app by Geoff Hackworth. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4/5 (6 reviews) | | **Category** | Shopping | | **Developer** | Geoff Hackworth | | **Pricing** | Paid | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 19d | ## Metadata & Market Performance - **Publisher:** Geoff Hackworth - **Category:** Shopping - **Target Audience:** Budget-conscious shoppers who frequently compare package sizes and unit prices in retail environments. - **Platforms:** iOS & Android - **Version Reviewed:** 3.5 - **Report Date:** 2026-07-28 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 585235293 - **Bundle ID:** com.hacknicity.easycompare - **Google Play ID:** br.com.duoli.pricecompare - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-07-28 - **Short Description:** Save money in your daily shop with this APP. Get more paying less. ## Executive Snapshot **What it is:** Easy Price Compare is a unit-price calculation utility for retail shoppers, available as a one-time purchase on iOS and Android. **Why users hire it:** Users hire Easy Price Compare to eliminate the mental math of comparing package sizes, ensuring they secure the best value per unit during daily shopping trips. ## App DNA (Features & Intent) - **[Standard] Unit-Based Price Comparison:** Calculates value across number, mass, volume, length, or area units to identify the lowest price per unit. - **[Differentiator] Customizable Unit Library:** Allows users to hide unused measurement units to simplify the interface. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Item Detail Storage:** Saves frequently compared product details for future reference. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Easy Price Compare maintains a consistent presence in the Paid charts across 40 global markets, including a #31 rank in Canada and #34 in the UK. The lack of updates for 345 days signals a maintenance-mode posture that risks losing ground to more active competitors. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $0.99 USD - **Price:** iOS: $0.99 - **Analysis:** Paid model at $0.99 USD, avoiding ad-supported or subscription-based monetization. ## SWOT Analysis {#swot} **Core Strengths:** - Customizable unit library reduces data-entry friction - One-time purchase model avoids ad-supported friction **Growth Levers:** - Localized pricing in high-ARPU markets could capture users ## Recent Changes (v2 → v3) {#recent-changes} The report transitioned from a high-level utility overview to a detailed competitive analysis, formalizing pricing, SWOT, and rival benchmarking. **Overall trend**: Stable **Compared at**: 2026-07-28 ### High-impact changes - **[Added] Specific Pricing Tier** (pricing) - **[Added] Formal Competitive Benchmarking** (positioning) ### Medium-impact changes - **[Improved] Unit Library Repositioning** (features) - **[Added] SWOT and Strategic Outlook** (swot) ## App Momentum (Maintenance) {#momentum} - No major updates in 345 days. - Maintains Paid chart presence in 40 markets. > **Cadence:** 5 total versions · 0 majors in last 6 months · 249 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Easy Price Compare is a shopping app that is a paid app. It holds a 4/5 rating from 6 reviews. > **Bottom Line:** Easy Price Compare's paid model provides a clean, ad-free experience, but the lack of recent updates leaves the app vulnerable to rivals with active feature roadmaps. Prioritizing a stability refresh would defend the current user base against churn to more frequently updated alternatives. **Best for:** Budget-conscious shoppers who frequently compare package sizes and unit prices in retail environments. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit UI for modern retail standards because the 345-day update gap risks obsolescence → maintain competitive parity ### Feature Gaps vs Competitors - Refined utility-focused interface (available in Unit Price but missing here) ### Outlook: Stable The shopping utility market is consolidating around apps that offer frequent interface refinements and cross-platform reliability. Easy Price Compare's maintenance-mode posture leaves it exposed to rivals like Unit Price, which leverage active development to capture price-sensitive shoppers. - ⚪ The 345-day update gap suggests a maintenance-only posture, which limits the ability to respond to shifting retail data entry habits. - 🔴 Unit Price's consistent update cadence siphons long-term retention, which compounds the risk of Easy Price Compare losing its Paid chart slots. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4/5 | | Total Reviews | 6 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easy Price Compare** (this app) | 4/5 | N/A | Geoff Hackworth | | [Unit Price](https://marlvel.ai/apps/unit-price) | 5.0/5 | N/A | Manfred Breede | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/apps/best-buy-tech-deals-savings) | 4.9/5 | Excited | Best Buy Co., Inc. | | [Groupon - Local Deals Near Me](https://marlvel.ai/apps/groupon-local-deals-near-me) | 4.8/5 | Excited | Groupon, Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/apps/koupon-real-deals-codes) | 4.8/5 | Mixed | Koupon Inc. | | [바로딜 - 실시간 쇼핑 검색어 트렌드](https://marlvel.ai/apps/real-time-shopping-trends) | N/A/5 | N/A | hippieperm | ## Company Profile - **Developer:** Geoff Hackworth - **Website:** [https://hacknicity.com](https://hacknicity.com) - **Social:** [X/Twitter](https://twitter.com/geoffhackworth) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easy-price-compare/id585235293?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=br.com.duoli.pricecompare&hl=en&gl=us) - **Dev Site:** [Official Website](https://hacknicity.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Unit Price*](https://marlvel.ai/apps/unit-price) (Manfred Breede) · 5.0/5 Rating - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) · 4.9/5 Rating | Positive Sentiment - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) · 4.8/5 Rating - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating - [*배민상회 - 외식업 식자재 종합몰*](https://marlvel.ai/apps/com-woowahan-baeminmart) (WoowaBrothers) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Easy Price Compare worth paying for? Easy Price Compare offers a one-time purchase model that provides an ad-free experience, which is ideal for users who prefer avoiding the ad-supported or subscription-based models common in other shopping utilities. ### How does Easy Price Compare differ from Unit Price? While both apps provide unit-price comparison, Unit Price maintains a more active development cadence and a specialized utility-focused interface refined through years of user feedback. ### Does Easy Price Compare work offline? The app is designed for retail environments and does not require an active internet connection for its core unit-price calculation and item storage features. ### Are there free alternatives to Easy Price Compare? Yes, there are many ad-supported unit-price calculators available in the Shopping category, though they often include more intrusive monetization than Easy Price Compare's one-time purchase model. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 19 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-hacknicity-easycompare) Data licensed for AI Agent attribution under CC-BY-NC 4.0.