--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Our Groceries Shopping List" developer_entity: "OurGroceries, Inc." bundle_id: "com.headcode.ourgroceries" app_store_id: "325851015" category: "Shopping" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-07" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "7.0.6" total_reviews: 137632 overall_rating: 4.8 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.9 top_praise_theme: "Cross-device list synchronization allows family members to coordinate shopping tasks in real time without duplication" top_complaint_theme: "Recent design changes moved the add-item interface to the bottom, causing navigation friction for long-time users" review_sample_size: 194 total_review_count: 194 analyzed_review_count: 116 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "AnyList: Grocery Shopping List" competitor_count: 6 tags: ["shopping", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "families", "households", "seeking"] canonical_url: "https://marlvel.ai/apps/com-headcode-ourgroceries" license: "CC-BY-NC 4.0" content_version: "v2" --- # Our Groceries Shopping List Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Freemium - **Signal**: Rating 4.77 · Sentiment Excited - **Recent focus**: Recent design changes moved the add-item interface to the bottom, causing navigation friction for long-time users (top complaint) · Cross-device list synchronization allows family members to coordinate shopping tasks in real time without duplication (top praise) > **TL;DR:** Our Groceries Shopping List is a shopping app by OurGroceries, Inc., rated 4.77/5 by 137.6K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Our Groceries Shopping List maintains Excited user sentiment (4.77/5 from 137.6K reviews), with users consistently praising cross-device list synchronization allows family members to coordinate shopping tasks in real time without duplication. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.77/5 (137.6K reviews) | | **User Mood** | Excited | | **Category** | Shopping | | **Developer** | OurGroceries, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** OurGroceries, Inc. - **Category:** Shopping - **Target Audience:** Families and households seeking to coordinate grocery shopping and reduce communication friction. - **Platforms:** iOS & Android - **Version Reviewed:** 7.0.6 - **Report Date:** 2026-07-29 - **Signal Count:** 194 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 325851015 - **Bundle ID:** com.headcode.ourgroceries - **Google Play ID:** com.headcode.ourgroceries - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** The easiest app to share your family grocery list and simplify grocery shopping! ## Executive Snapshot **What it is:** Our Groceries Shopping List is a collaborative grocery management app for families on iOS and Android. **Why users hire it:** It removes the cognitive and communication friction of coordinating household shopping by providing instant, multi-device list synchronization. ## App DNA (Features & Intent) - **[Differentiator] Real-time Shared Lists:** Synchronizes list updates across all household member devices within seconds * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] AI Photo Recognition:** Uses on-device AI to identify items from photos and automatically add them to the list * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Recipe Ingredient Integration:** Allows users to catalog recipes and add all ingredients to a shopping list with one tap ## Market Position {#market-position} Our Groceries Shopping List holds a #16 Grossing position in the US Shopping category, supported by a 4.8-star rating across over 137,000 total ratings. The consistent ranking indicates strong monetization despite the ad-supported free tier. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free ad-supported version, Single low-cost upgrade for ad-free experience - **Analysis:** Freemium model uses a single upgrade to remove ads, prioritizing user retention over complex subscription tiers. ## 🟢 User Sentiment (High Confidence: 116 of 194 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.77/5 - **Platform Split:** iOS 4.8/5 (82K ratings) | Android 4.7/5 (55.6K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Cross-device list synchronization allows family members to coordinate shopping tasks in real time without duplication** - **Customizable category organization enables users to map lists to specific store aisle layouts for faster shopping** - **Recipe integration allows users to quickly add multiple ingredients to their shopping lists from a single source** ### Top Complaints (Impact Areas) - **Recent design changes moved the add-item interface to the bottom, causing navigation friction for long-time users** ## SWOT Analysis {#swot} **Core Strengths:** - Real-time sync creates high-frequency habit loops - Recipe integration expands ad-impression inventory - Singular focus on list simplicity lowers onboarding friction **Growth Levers:** - Financial tracking feature to estimate total grocery costs - Localized pricing in high-ARPU markets ## Recent Changes (v3 → v4) {#recent-changes} Development cadence has slowed to a 113-day cycle, and sentiment scores have declined from 85 to 75 due to unresolved navigation and voice-integration regressions. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Declined] Development Velocity** (features) - **[Declined] Sentiment Score** (sentiment) ### Medium-impact changes - **[Added] New Opportunities** (swot) - **[Added] New User Requests** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Our Groceries Shopping List vs AnyList: Grocery Shopping List - **[AnyList: Grocery Shopping List](https://marlvel.ai/apps/anylist-grocery-shopping-list)** by Purple Cover, Inc.: AnyList occupies the exact same niche of collaborative grocery list management with a similar scale of user adoption and high-frequency update cadence. - **Key differences:** - Offers integrated meal planning and recipe importing which creates a deeper user lock-in than simple list management. - Provides a robust web-based interface that allows users to manage lists outside of the mobile app ecosystem. - Supports advanced category organization and item auto-sorting that reduces the manual effort required during the shopping trip. ### Contenders (Strong Challengers) - **[Mealime Meal Plans & Recipes](https://marlvel.ai/apps/com-mealime-mobile-app)** by Mealime Meal Plans Inc: Mealime captures the grocery shopping intent through the lens of personalized meal planning and automated ingredient list generation. - Automates the creation of shopping lists based on curated meal plans, effectively bypassing the manual list entry process. - Targets health-conscious users by prioritizing nutritional data and dietary preferences within the automated shopping workflow. - **[Bring! Grocery Shopping List](https://marlvel.ai/apps/bring-grocery-shopping-list)** by Bring! Labs AG: Bring! focuses on a highly visual, icon-based shopping experience that differentiates itself from text-heavy list apps. - Utilizes a visual, icon-driven interface that allows for faster item identification compared to traditional text-based list entries. - Implements a community-driven sharing model that simplifies list collaboration for large groups or shared households. - **[Cozi Family Organizer](https://marlvel.ai/apps/com-cozi-icozi-free)** by Cozi: Cozi serves the same family-centric audience but expands the scope to include calendars and chore tracking alongside grocery lists. - Bundles grocery lists with family calendars and chore management to become a central household operating system. - Leverages a broader feature set to increase daily active usage beyond just the weekly grocery shopping trip. ### Peers (What They Do Better) - **[Paprika Recipe Manager 3](https://marlvel.ai/apps/paprika-recipe-manager-3-1)** by Hindsight Labs LLC: Paprika is a premium-focused tool for recipe management that includes shopping list functionality as a secondary utility. - Provides advanced recipe organization and browser-based recipe clipping that appeals to power users and culinary enthusiasts. - Operates on a premium, one-time purchase model that contrasts with the free, ad-supported nature of this app. - **[Grocery Gadget](https://marlvel.ai/apps/grocery-gadget)** by Simple Automations, Inc.: Grocery Gadget is a legacy competitor in the productivity space that shares the core grocery list utility. - Offers legacy-style inventory management features that allow users to track pantry items alongside their shopping lists. - Lacks the modern release velocity and UI polish of newer competitors, indicating a stagnant product development cycle. ## What's New - **Latest (v4.8.3, 3 years ago):** Added expanded sorting and grouping options for crossed-off items. - **Last Major (vVARY, 3 months ago):** Added clipboard photo pasting and external barcode scanner support for item entry. Improved dark theme contrast and localized theme names. ## App Momentum (Maintenance) {#momentum} - Ships maintenance-oriented updates every 113 days. - Added expanded sorting for crossed-off items. > **Cadence:** 10 total versions · 4 majors in last 6 months · 113 days since last update · 47 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Our Groceries Shopping List is a market-leading shopping app that is free with in-app purchases. With a 4.77/5 rating from 137.6K reviews, it delivers strong user satisfaction. > **Bottom Line:** Restoring navigation accessibility and voice-command reliability is critical to stabilizing sentiment and protecting the daily habit loop that sustains the ad-supported model. **Best for:** Families and households seeking to coordinate grocery shopping and reduce communication friction. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore top-aligned input bar option because users report the bottom-anchored version forces unnecessary scrolling → increase accessibility ### Feature Gaps vs Competitors - Dedicated web-based interface (available in AnyList but absent here) ### Outlook: Stable The grocery coordination market is consolidating around apps that bridge the gap between simple lists and meal planning. Our Groceries Shopping List remains advantaged by its extreme simplicity, but the recent UI friction creates a vulnerability that rivals like AnyList can exploit to capture power users. - 🔴 Recent UI regressions (navigation friction, poor contrast) erode the daily active habit, which compounds the rating drag visible on Android. - 🟢 The core synchronization utility remains a strong retention driver, keeping the app competitive despite the recent design-related sentiment dip. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.77/5 | | Total Reviews | 137.6K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Our Groceries Shopping List** (this app) | 4.77/5 | Excited | OurGroceries, Inc. | | [Cozi Family Organizer](https://marlvel.ai/apps/com-cozi-icozi-free) | 4.8/5 | Mixed | Cozi | | [Mealime Meal Plans & Recipes](https://marlvel.ai/apps/com-mealime-mobile-app) | 4.8/5 | N/A | Mealime Meal Plans Inc | | [AnyList: Grocery Shopping List](https://marlvel.ai/apps/anylist-grocery-shopping-list) | 4.9/5 | N/A | Purple Cover, Inc. | | [Paprika Recipe Manager 3](https://marlvel.ai/apps/paprika-recipe-manager-3-1) | 4.9/5 | Thrilled | Hindsight Labs LLC | | [Bring! Grocery Shopping List](https://marlvel.ai/apps/bring-grocery-shopping-list) | 4.8/5 | N/A | Bring! Labs AG | ## Company Profile - **Developer:** OurGroceries, Inc. - **Website:** [https://www.ourgroceries.com/](https://www.ourgroceries.com/) - **Social:** [Facebook](https://www.facebook.com/OurGroceries) · [X/Twitter](https://twitter.com/ourgroceries) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/our-groceries-shopping-list/id325851015?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.headcode.ourgroceries&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.ourgroceries.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Cozi Family Organizer*](https://marlvel.ai/apps/com-cozi-icozi-free) (Cozi) · 4.8/5 Rating - [*Mealime Meal Plans & Recipes*](https://marlvel.ai/apps/com-mealime-mobile-app) (Mealime Meal Plans Inc) · 4.8/5 Rating - [*AnyList: Grocery Shopping List*](https://marlvel.ai/apps/anylist-grocery-shopping-list) (Purple Cover, Inc.) · 4.9/5 Rating - [*Paprika Recipe Manager 3*](https://marlvel.ai/apps/paprika-recipe-manager-3-1) (Hindsight Labs LLC) · 4.9/5 Rating | Excellent Sentiment - [*Bring! Grocery Shopping List*](https://marlvel.ai/apps/bring-grocery-shopping-list) (Bring! Labs AG) · 4.8/5 Rating - [*Grocery Gadget*](https://marlvel.ai/apps/grocery-gadget) (Simple Automations, Inc.) · 4.5/5 Rating - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) · 4.9/5 Rating | Positive Sentiment - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) · 4.8/5 Rating - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Our Groceries Shopping List free to use? Yes, the app offers a free, ad-supported version with all features available. A single, low-cost upgrade is available to remove ads for the entire family. ### How does Our Groceries compare to AnyList? Our Groceries focuses on extreme simplicity and real-time list synchronization for families. AnyList offers a more comprehensive ecosystem that integrates meal planning and recipe management, which may appeal more to culinary enthusiasts. ### Does the app work with Alexa or Google Assistant? Yes, the app supports adding items via voice commands using Alexa, Siri, and Google Assistant, though some users have reported issues with Alexa integration following recent updates. ### What is a good alternative for shared grocery lists? Users looking for alternatives should consider AnyList for recipe-integrated planning, Bring! for a visual icon-based experience, or Cozi for broader family organization including calendars. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 194 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-headcode-ourgroceries) Data licensed for AI Agent attribution under CC-BY-NC 4.0.