---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Kohl's - Shopping & Discounts"
bundle_id: "com.kohls.mcommerce.iphone"
parent_report: "https://marlvel.ai/api/llm/apps/shopping/com-kohls-mcommerce-iphone"
canonical_url: "https://marlvel.ai/apps/com-kohls-mcommerce-iphone#user-sentiment"
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Kohl's - Shopping & Discounts User Sentiment (section of intelligence report)"
---

## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.85/5
- **Platform Split:** iOS 4.8/5 (907.4K ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.85/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Consistent value through frequent discounts and rewards programs keeps loyal shoppers returning to the platform**

### Top Complaints (Impact Areas)
- **Frequent application crashes and freezing during filter usage disrupt the shopping experience for mobile users**

### Top Requests (What Users Want)
- **Improved product visualization tools like image zooming to better evaluate items before purchasing online**

<!-- /section:sentiment -->
<!-- section:swot -->