---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Kroger"
bundle_id: "com.kroger.krogermobile"
parent_report: "https://marlvel.ai/api/llm/apps/shopping/com-kroger-krogermobile"
canonical_url: "https://marlvel.ai/apps/com-kroger-krogermobile#user-sentiment"
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Kroger User Sentiment (section of intelligence report)"
---

## 🔴 User Sentiment (High Confidence: 100 of 148 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.69/5
- **Platform Split:** iOS 4.8/5 (1.3M ratings) | Android 4.4/5 (374K ratings)
- **Overall Sentiment:** Upset
- **Note:** The 4.69/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **In-store payment integration via Plus Card QR code simplifies the checkout process for regular shoppers**
- **Helpful store staff and positive in-store interactions maintain brand loyalty despite digital app failures**

### Top Complaints (Impact Areas)
- **Persistent shopping list synchronization failures and item disappearance frustrate users during in-store shopping trips**
- **Frequent app crashes and authentication errors prevent users from accessing coupons and account information**
- **Redesigned navigation buries essential features like the loyalty card and shopping list under excessive taps**

### Top Requests (What Users Want)
- **Direct in-app communication channel for reporting store issues and providing feedback to customer service**
- **Simplified digital coupon application that automatically triggers discounts at checkout without manual clipping**

<!-- /section:sentiment -->
<!-- section:swot -->
