---
title: "On: Shop Shoes & Apparel — App Overview"
url: https://marlvel.ai/intel-report/shopping/com-on-running-on-app
category: Shopping
developer: On AG
platforms: ios, android
rating: 4.9 (56.1K ratings)
pricing: free
report_level: overview
generated: 2026-04-14
last_verified: "2026-04-16T23:03:57.299Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** The app prioritizes speed and personalization to convert brand loyalty into a frictionless mobile commerce experience.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 4.9 ★ (56.1K) |
| Pricing | free |
| Platforms | iOS, Android |
| Latest Version (iOS) | 1.54.1 |
| Latest Version (Android) | 1.54.1 |
| Developer | On AG |

<!-- SECTION: Summary -->
## What is On: Shop Shoes & Apparel?

The On app provides a streamlined mobile shopping experience for the brand's performance footwear, apparel, and accessories. It leverages personalized product recommendations and account-based preferences to facilitate faster checkouts and exclusive access to limited-edition launches.

<!-- SECTION: Key Features -->
## Key Features

- **Personalized Recommendations**: The app suggests shoes and apparel based on individual user interests and shopping history.
- **Exclusive Access**: Users receive early notifications for new product launches, fresh colorways, and exclusive promotions.
- **Simplified Checkout**: Securely stored user preferences and information enable a rapid, seamless purchasing process.
- **Archive Shop**: A dedicated section allows users to purchase key pieces from previous seasons at special prices.

<!-- SECTION: Target Audience -->
## Who is it for?

Existing and prospective customers looking for a personalized, high-speed shopping experience for On performance gear.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/on-shop-shoes-apparel/id6449706677?uo=2)
- [Google Play](https://play.google.com/store/apps/details?id=com.on_running.on_app&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/shopping/com-on-running-on-app)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/shopping/com-on-running-on-app).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*