--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Dealbreaker" developer_entity: "Michel Plungjan" bundle_id: "com.plungjan.dealbreaker" app_store_id: "6741440411" category: "Shopping" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-04-15" report_date: "2026-05-19" last_verified: "2026-05-19T23:08:58.778Z" report_version: "1.6" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 43 intelligence_version: 2 tags: ["shopping", "paid", "mobile app", "app review", "app analysis", "budget-conscious", "shoppers", "looking"] canonical_url: "https://marlvel.ai/apps/com-plungjan-dealbreaker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Dealbreaker App Audit ## TL;DR {#tldr} - **Category**: Shopping · Paid > **TL;DR:** Dealbreaker is a shopping app by Michel Plungjan, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Dealbreaker is a shopping app by Michel Plungjan. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Shopping | | **Developer** | Michel Plungjan | | **Pricing** | Paid | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 43d | ## Metadata & Market Performance - **Publisher:** Michel Plungjan - **Category:** Shopping - **Target Audience:** Budget-conscious shoppers looking to compare product value and mitigate the impact of shrinkflation. - **Platforms:** iOS & Android - **Version Audited:** 1.6 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6741440411 - **Bundle ID:** com.plungjan.dealbreaker - **Google Play ID:** com.plungjan.dealbreaker - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot Dealbreaker is a shopping utility designed to help users identify the best value among competing products by calculating unit prices across various measurements. It accounts for complex variables like currency exchange, shipping costs, and multipack discounts to combat shrinkflation. The tool provides a straightforward interface for comparing items with different units, including grams, kilograms, pounds, milliliters, liters, and gallons. ## App DNA (Features & Intent) - **[Standard] Unit Price Normalization:** Calculates and compares prices across multiple weight and volume units including grams, kilograms, pounds, milliliters, liters, and gallons. - **[Standard] Comprehensive Cost Analysis:** Factors in additional expenses such as shipping costs, currency exchange rates, and multipack configurations to determine true value. - **[Standard] Discount Integration:** Incorporates active discounts into calculations to provide an accurate comparison of deal quality. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Paid - **Price:** iOS: $1.99 ## The "So What?" (Strategic Takeaway) {#so-what} Dealbreaker is an established shopping app that is a paid app. > **Bottom Line:** Dealbreaker is a specialized calculator that standardizes unit pricing to help users identify the most cost-effective products amidst varying packaging and pricing strategies. **Best for:** Budget-conscious shoppers looking to compare product value and mitigate the impact of shrinkflation. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Dealbreaker** (this app) | N/A/5 | N/A | Michel Plungjan | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/apps/best-buy-tech-deals-savings) | 4.9/5 | Excited | Best Buy Co., Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/apps/koupon-real-deals-codes) | 4.8/5 | N/A | Koupon Inc. | | [Groupon - Local Deals Near Me](https://marlvel.ai/apps/groupon-local-deals-near-me) | 4.8/5 | Mixed | Groupon, Inc. | | [Flying Blue+](https://marlvel.ai/apps/flying-blue) | 2.4/5 | N/A | Societe Air France S.A. | | [Lazada 5.5 Sale](https://marlvel.ai/apps/lazada-5-5-sale) | 4.7/5 | Frustrated | Lazada Group GmbH | ## Company Profile - **Developer:** Michel Plungjan ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/nl/app/dealbreaker/id6741440411?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.plungjan.dealbreaker&hl=en&gl=nl) - **Sources:** App store metadata. ## Related Intel Reports - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) — 4.9/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) — 4.8/5 Rating | N/A Sentiment - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) — 4.8/5 Rating | Mixed Sentiment - [*Flying Blue+*](https://marlvel.ai/apps/flying-blue) (Societe Air France S.A.) — 2.4/5 Rating | N/A Sentiment - [*Lazada 5.5 Sale*](https://marlvel.ai/apps/lazada-5-5-sale) (Lazada Group GmbH) — 4.7/5 Rating | Negative Sentiment - [*Wish: Shop and Save*](https://marlvel.ai/apps/wish-shop-and-save) (ContextLogic Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Gensmo: AI Stylist & Try-On*](https://marlvel.ai/apps/one-srp-favie) (Serendipity One Inc.) — 4.6/5 Rating | N/A Sentiment - [*Carely App*](https://marlvel.ai/apps/carely-app) (Dhameliya Infotech private limited) — N/A Rating | N/A Sentiment - [*Supreme Community: Legit Check*](https://marlvel.ai/apps/supreme-community-legit-check) (Novelti) — 4.7/5 Rating | N/A Sentiment - [*Tech HUB App*](https://marlvel.ai/apps/tech-hub-app) (Dhameliya Infotech private limited) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 43 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-plungjan-dealbreaker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.