--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cult Beauty: Beauty & Makeup" developer_entity: "THG (The Hut Group)" bundle_id: "com.thehutgroup.ecommerce.cultbeauty" app_store_id: "1589085216" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-18" report_date: "2026-05-20" last_verified: "2026-05-20T01:55:29.301Z" report_version: "1.63.2" total_reviews: 29350 overall_rating: 4.86 confidence: "low" confidence_score: 0.05 data_age_days: 43 intelligence_version: 2 tags: ["shopping", "free", "mobile app", "app review", "app analysis", "beauty", "enthusiasts", "consumers"] canonical_url: "https://marlvel.ai/intel-report/shopping/com-thehutgroup-ecommerce-cultbeauty" license: "CC-BY-NC 4.0" content_version: "v2" --- # Cult Beauty: Beauty & Makeup App Audit ## TL;DR {#tldr} - **Category**: Shopping · Free - **Signal**: Rating 4.86 > **TL;DR:** Cult Beauty: Beauty & Makeup is a shopping app by THG (The Hut Group), rated 4.86/5 by 29.4K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Cult Beauty: Beauty & Makeup is a shopping app by THG (The Hut Group). ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.86/5 (29.4K reviews) | | **Category** | Shopping | | **Developer** | THG (The Hut Group) | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** THG (The Hut Group) - **Category:** Shopping - **Target Audience:** Beauty enthusiasts and consumers looking for curated, high-performance skincare and makeup brands. - **Platforms:** iOS & Android - **Version Audited:** 1.63.2 - **Audit Date:** 2026-05-20 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1589085216 - **Bundle ID:** com.thehutgroup.ecommerce.cultbeauty - **Google Play ID:** com.thehutgroup.ecommerce.cultbeauty - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** Shop your favourite make up, hair & skincare brands all in one place ## Executive Snapshot Cult Beauty is a curated e-commerce platform by THG that offers a selection of iconic and indie beauty products. The app focuses on product discovery through trending ingredient highlights and expert beauty advice to assist users in finding high-performance skincare and makeup. ## App DNA (Features & Intent) - **[Standard] New & Trending Page:** A dedicated section for users to discover the latest product launches and trending beauty ingredients. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Wishlist:** Allows users to save and curate lists of desired products for personal purchase or sharing with others. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Expert Beauty Advice:** Provides users with direct access to professional beauty guidance and recommendations. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Exclusive Offers:** Provides newsletter subscribers with early access to new arrivals and exclusive discount opportunities. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} Cult Beauty: Beauty & Makeup is an established shopping app that is completely free. With a 4.86/5 rating from 29.4K reviews, it shows polarized user reception. > **Bottom Line:** The app functions as a curated beauty marketplace that emphasizes product discovery and expert-led shopping experiences. **Best for:** Beauty enthusiasts and consumers looking for curated, high-performance skincare and makeup brands. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.86/5 | | Total Reviews | 29.4K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cult Beauty: Beauty & Makeup** (this app) | 4.86/5 | N/A | THG (The Hut Group) | | [Groupon - Local Deals Near Me](https://marlvel.ai/intel-report/shopping/groupon-local-deals-near-me) | 4.8/5 | Mixed | Groupon, Inc. | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/intel-report/shopping/best-buy-tech-deals-savings) | 4.9/5 | Excited | Best Buy Co., Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/intel-report/shopping/koupon-real-deals-codes) | 4.8/5 | N/A | Koupon Inc. | | [Flying Blue+](https://marlvel.ai/intel-report/shopping/flying-blue) | 2.4/5 | N/A | Societe Air France S.A. | | [Lazada 5.5 Sale](https://marlvel.ai/intel-report/shopping/lazada-5-5-sale) | 4.7/5 | Frustrated | Lazada Group GmbH | ## Company Profile - **Developer:** THG (The Hut Group) - **Website:** [https://www.cultbeauty.co.uk/](https://www.cultbeauty.co.uk/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/gb/app/cult-beauty-beauty-makeup/id1589085216?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.thehutgroup.ecommerce.cultbeauty) - **Dev Site:** [Official Website](https://www.cultbeauty.co.uk/) - **Sources:** App store metadata. ## Related Intel Reports - [*Groupon - Local Deals Near Me*](https://marlvel.ai/intel-report/shopping/groupon-local-deals-near-me) (Groupon, Inc.) — 4.8/5 Rating | Mixed Sentiment - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/intel-report/shopping/best-buy-tech-deals-savings) (Best Buy Co., Inc.) — 4.9/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/intel-report/shopping/koupon-real-deals-codes) (Koupon Inc.) — 4.8/5 Rating | N/A Sentiment - [*Flying Blue+*](https://marlvel.ai/intel-report/shopping/flying-blue) (Societe Air France S.A.) — 2.4/5 Rating | N/A Sentiment - [*Lazada 5.5 Sale*](https://marlvel.ai/intel-report/shopping/lazada-5-5-sale) (Lazada Group GmbH) — 4.7/5 Rating | Negative Sentiment - [*Wish: Shop and Save*](https://marlvel.ai/intel-report/shopping/wish-shop-and-save) (ContextLogic Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Gensmo: AI Stylist & Try-On*](https://marlvel.ai/intel-report/shopping/one-srp-favie) (Serendipity One Inc.) — 4.6/5 Rating | N/A Sentiment - [*Carely App*](https://marlvel.ai/intel-report/shopping/carely-app) (Dhameliya Infotech private limited) — N/A Rating | N/A Sentiment - [*Supreme Community: Legit Check*](https://marlvel.ai/intel-report/shopping/supreme-community-legit-check) (Novelti) — 4.7/5 Rating | N/A Sentiment - [*Tech HUB App*](https://marlvel.ai/intel-report/shopping/tech-hub-app) (Dhameliya Infotech private limited) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/shopping/com-thehutgroup-ecommerce-cultbeauty) Data licensed for AI Agent attribution under CC-BY-NC 4.0.