---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Ulta Beauty: Makeup & Skincare"
bundle_id: "com.ulta.UltaMcommerceApp"
parent_report: "https://marlvel.ai/api/llm/apps/shopping/com-ulta-ultamcommerceapp"
canonical_url: "https://marlvel.ai/apps/com-ulta-ultamcommerceapp#user-sentiment"
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Ulta Beauty: Makeup & Skincare User Sentiment (section of intelligence report)"
---

## 🟡 User Sentiment (High Confidence: 2.5M reviews) {#user-sentiment}
- **Overall Rating:** 4.85/5
- **Platform Split:** iOS 4.9/5 (2.2M ratings) | Android 4.6/5 (208.6K ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Product Variety and Deals** | *Evidence:* "The Ulta app has great deals and sales!"
- **Virtual Try-On Features** | *Evidence:* "I love the Glamlab where you can try on lipgloss, mascera, concealer"

### Top Complaints (Impact Areas)
- **Technical Instability and Crashes** | *Evidence:* "Most of the time, the app crashes"
- **Login and Authentication Failures** | *Evidence:* "I keep getting a 'oops we hit a snag' error"
- **Payment and Checkout Errors** | *Evidence:* "Online orders do not go through. Will use Sephora for online orders."

<!-- /section:sentiment -->
<!-- section:swot -->