---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Costco"
bundle_id: "com.costco.costco"
parent_report: "https://marlvel.ai/api/llm/apps/shopping/costco"
canonical_url: "https://marlvel.ai/apps/costco#user-sentiment"
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Costco User Sentiment (section of intelligence report)"
---

## 🔴 User Sentiment (High Confidence: 120 of 296 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.81/5
- **Platform Split:** iOS 4.9/5 (1.2M ratings) | Android 4.7/5 (403.9K ratings)
- **Overall Sentiment:** Upset
- **Note:** The 4.81/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Reliable delivery service and product quality keep long-term members engaged with the brand**

### Top Complaints (Impact Areas)
- **Frequent app crashes and slow loading times prevent users from accessing digital membership cards**

### Top Requests (What Users Want)
- **Scan and go functionality requested to match the checkout experience offered by competing retailers**

<!-- /section:sentiment -->
<!-- section:swot -->