---
title: "Cruelty Free Shopping Guide — App Overview"
url: https://marlvel.ai/intel-report/shopping/cruelty-free-shopping-guide
category: Shopping
developer: The American Anti-Vivisection Society
platforms: ios, android
rating: 3.4 (836 ratings)
pricing: free
report_level: overview
generated: 2026-04-22
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app provides a valuable database for ethical shopping, users report significant technical issues with the product scanner and a need for interface modernization.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 3.4 ★ (836) |
| Pricing | free |
| Platforms | iOS, Android |
| Latest Version (iOS) | 7.2.5.14 |
| Latest Version (Android) | 7.2.5 |
| Developer | The American Anti-Vivisection Society |

<!-- SECTION: Summary -->
## What is Cruelty Free Shopping Guide?

The Cruelty Free Shopping Guide is a mobile directory developed by The American Anti-Vivisection Society that helps users identify cosmetic, personal care, and household brands certified by the Leaping Bunny Program. It provides a searchable database of over 2,000 companies that do not conduct animal testing, offering a convenient alternative to the organization's web-based resources.

<!-- SECTION: Key Features -->
## Key Features

- **Company Directory**: Allows users to search or browse over 2,000 certified cruelty-free companies alphabetically or by product category.
- **Brand Information**: Provides access to company logos, descriptions, and direct links to official brand websites.
- **Content Updates**: The app is marketed as a continually updated resource to ensure users have the most current cruelty-free certification data.

<!-- SECTION: Target Audience -->
## Who is it for?

Ethical consumers in the U.S. and Canada seeking to verify the animal-testing status of brands while shopping.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/cruelty-free-shopping-guide/id313825734?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.symbiotic.crueltyfree&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/shopping/cruelty-free-shopping-guide)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/shopping/cruelty-free-shopping-guide).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*