---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Domino DIY network"
developer_entity: "Terminal West Trading"
bundle_id: "ge.domino.mobilereporter"
app_store_id: "1476373326"
google_play_id: "ge.IKSoftWare.Domino.Mobile.Reporter"
category: "Shopping"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-02-15"
report_date: "2026-05-15"
last_verified: "2026-05-15T14:18:52.845Z"
report_version: "1.4.39"
total_reviews: 75
overall_rating: 3.54
sentiment: "Mixed"
sentiment_score: 50
confidence: "medium"
confidence_score: 0.5
review_sample_size: 73
data_age_days: 31
momentum_velocity: "maintenance"
intelligence_version: 3
competitor_count: 6
tags: ["shopping", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "shoppers", "visiting", "domino"]
canonical_url: "https://marlvel.ai/intel-report/shopping/domino-diy-network"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Domino DIY network App Audit

## TL;DR {#tldr}

- **Category**: Shopping · Free
- **Signal**: Rating 3.54 · Sentiment Mixed

> **TL;DR:** Domino DIY network is a shopping app by Terminal West Trading, rated 3.54/5 by 75 users, with Mixed user sentiment (50/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Domino DIY network has Mixed user sentiment with a 3.54/5 rating from 75 reviews.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.54/5 (75 reviews) |
| **User Mood** | Mixed |
| **Category** | Shopping |
| **Developer** | Terminal West Trading |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Medium (0.5/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Terminal West Trading
- **Category:** Shopping
- **Target Audience:** Shoppers visiting Domino DIY hypermarkets in Georgia who require real-time price and product verification.
- **Platforms:** iOS & Android
- **Version Audited:** 1.4.39
- **Audit Date:** 2026-05-15
- **Signal Count:** 75 reviews analyzed
- **Confidence:** Medium (0.5/1.0)
- **App Store ID (iOS):** 1476373326
- **Bundle ID:** ge.domino.mobilereporter
- **Google Play ID:** ge.IKSoftWare.Domino.Mobile.Reporter
- **Performance Trend:** Mixed
- **Data Window:** Analysis based on signals collected up to 2026-05-15

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Domino DIY Network is a retail utility app for Georgian shoppers to verify prices and inventory via barcode scanning on iOS and Android.
**Why users hire it:** Users hire this app to reduce price uncertainty while shopping in physical hypermarkets, serving as a digital bridge for in-store verification.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Barcode Scanner:** In-app camera tool to scan product labels for price and inventory data
  * *User Intent:* Users seek enhanced value through premium features.
- **[Basic] Product Information Lookup:** Database access for goods info and current pricing within the Domino hypermarket network
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Domino DIY Network functions as a niche retail utility in Georgia, maintaining a 3.5-star rating on Android across 73 reviews. The lack of recent feature expansion suggests a maintenance-mode posture rather than a growth-oriented market strategy.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free utility application
- **Analysis:** The application functions as a free utility to support physical retail operations, with no direct monetization via subscriptions or in-app purchases.

<!-- section:sentiment -->
## 🟡 User Sentiment (Medium Confidence: 75 reviews) {#user-sentiment}
- **Overall Rating:** 3.54/5
- **Platform Split:** iOS 5.0/5 (2 ratings) | Android 3.5/5 (73 ratings)
- **Overall Sentiment:** Mixed

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Physical retail integration via barcode scanning

**Critical Frictions:**
- 3.5-star Android rating indicates technical instability
- Lack of project-planning features

**Growth Levers:**
- Integrate AR visualization for home projects

**Market Threats:**
- Local competitors implementing AR visualization
- AI-driven negotiation tools disrupting retail pricing

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The report shifts focus from internal payment-flow failures to external competitive threats posed by AR-enabled local retail apps.

**Overall trend**: Mixed
**Compared at**: 2026-05-15

### High-impact changes
- **[Shifted] Competitive Landscape Refresh** (positioning) — Replaced global DIY retailers with local Georgian competitors and specialized home-improvement platforms to better reflect the current market threat profile.
- **[Improved] Sentiment Score Increase** (sentiment) — Overall sentiment score improved from 20 to 50, shifting the qualitative assessment from 'terrible' to 'mixed'.

### Medium-impact changes
- **[Shifted] Threat Profile Update** (swot) — Threats shifted from internal stability concerns to external market pressures: AR visualization and AI-driven pricing tools.
- **[Added] AR Visualization Gap** (features) — Identified Augmented Reality visualization as a critical feature gap, citing Stolarija Tomić as the benchmark.

<!-- section:whats-new -->
## What's New

- **Latest (v1.4.39, 3 months ago):** Optimized app performance and stability for Cloudflare integration.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships stability updates for Android.
- Maintains core barcode scanning utility.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 88 days since last update · 13 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Domino DIY network is an established shopping app that is completely free.
With a 3.54/5 rating from 75 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** Domino DIY Network provides essential in-store utility but lacks the project-planning depth to compete with modern DIY apps, so the PM should prioritize Android stability and AR visualization to prevent further user attrition.
<!-- speakable-end -->

**Best for:** Shoppers visiting Domino DIY hypermarkets in Georgia who require real-time price and product verification.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [MAINTAIN] [HIGH IMPACT] Audit Android performance because 3.5-star rating indicates technical instability → stabilize user retention — *Android rating is significantly lower than iOS, suggesting platform-specific regressions.* _(trade-off: deprioritize Pause new feature development — stability is the current churn bottleneck.)_
- [ ] [INVEST] [MEDIUM IMPACT] Ship AR product visualization because competitors like Stolarija Tomić use it to capture market share → increase time-in-app — *Competitor analysis shows AR is the new standard for local DIY apps.* _(trade-off: deprioritize Deprioritize database UI cleanup — AR visualization has higher competitive impact.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Augmented Reality visualization (available in Stolarija Tomić)
- Custom furniture builder (available in Wooden Street)
- Smart home integration (available in Grocy Mobile)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Mixed

The local DIY retail market is shifting toward high-fidelity digital experiences like AR and custom design, which leaves Domino's scanner-only model exposed. The PM must transition from maintenance to feature-parity to prevent the loss of high-intent shoppers to more sophisticated platforms.

- 🔴 Android rating instability suggests technical debt, which erodes trust and limits the app's utility as a reliable shopping tool.
- ⚪ Recent updates focus on stability rather than feature expansion, indicating a defensive posture against emerging local competitors.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.54/5 |
| Total Reviews | 75 |
| Sentiment | Mixed (50/100) |
| Confidence | Medium |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 2 analyzed |
| Trend | Mixed |
| Outlook | Mixed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Domino DIY network** (this app) | 3.54/5 | Mixed | Terminal West Trading |
| [Stolarija Tomić](https://marlvel.ai/intel-report/shopping/stolarija-tomic) | N/A/5 | N/A | Goran Ugresic |
| [CarBuyer](https://marlvel.ai/intel-report/shopping/carbuyer) | N/A/5 | N/A | Types Fast, LLC |
| [Grocy Mobile](https://marlvel.ai/intel-report/shopping/grocy-mobile) | 3.6/5 | Mixed | Georg Meissner |
| [Lowe's Pro Supply](https://marlvel.ai/intel-report/business/lowe-s-pro-supply) | 3.6/5 | N/A | Lowe's Companies, Inc. |
| [Wooden Street](https://marlvel.ai/intel-report/shopping/wooden-street) | 4.5/5 | Excited | Wooden Street |

## Company Profile
- **Developer:** Terminal West Trading

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/domino-diy-network/id1476373326?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ge.IKSoftWare.Domino.Mobile.Reporter&hl=en&gl=us)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Stolarija Tomić*](https://marlvel.ai/intel-report/shopping/stolarija-tomic) (Goran Ugresic) — N/A Rating | N/A Sentiment
- [*CarBuyer*](https://marlvel.ai/intel-report/shopping/carbuyer) (Types Fast, LLC) — N/A Rating | N/A Sentiment
- [*Grocy Mobile*](https://marlvel.ai/intel-report/shopping/grocy-mobile) (Georg Meissner) — 3.6/5 Rating | Mixed Sentiment
- [*Lowe's Pro Supply*](https://marlvel.ai/intel-report/business/lowe-s-pro-supply) (Lowe's Companies, Inc.) — 3.6/5 Rating | N/A Sentiment
- [*Wooden Street*](https://marlvel.ai/intel-report/shopping/wooden-street) (Wooden Street) — 4.5/5 Rating | Positive Sentiment
- [*Crate & Barrel*](https://marlvel.ai/intel-report/shopping/crate-barrel) (Crate and Barrel) — 4.7/5 Rating | Positive Sentiment
- [*Groupon - Local Deals Near Me*](https://marlvel.ai/intel-report/shopping/groupon-local-deals-near-me) (Groupon, Inc.) — 4.8/5 Rating | Positive Sentiment
- [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/intel-report/shopping/best-buy-tech-deals-savings) (Best Buy Co., Inc.) — 4.9/5 Rating | N/A Sentiment
- [*Koupon: Real Deals & Codes*](https://marlvel.ai/intel-report/shopping/koupon-real-deals-codes) (Koupon Inc.) — 4.8/5 Rating | Positive Sentiment
- [*Flying Blue+*](https://marlvel.ai/intel-report/shopping/flying-blue) (Societe Air France S.A.) — 2.4/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 75
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/shopping/domino-diy-network)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.