--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Domino DIY network" developer_entity: "Terminal West Trading" bundle_id: "ge.domino.mobilereporter" app_store_id: "1476373326" google_play_id: "ge.IKSoftWare.Domino.Mobile.Reporter" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-15" report_date: "2026-06-22" last_verified: "2026-06-22T00:00:00.000Z" report_version: "1.4.39" total_reviews: 75 overall_rating: 3.5 sentiment: "Upset" sentiment_score: 20 confidence: "low" confidence_score: 0.3 top_praise_theme: "Basic functional utility provided by the application in earlier versions" top_complaint_theme: "Payment card attachment failure prevents users from accessing core services" review_sample_size: 73 total_review_count: 7 analyzed_review_count: 7 data_age_days: 101 momentum_velocity: "maintenance" intelligence_version: 4 competitor_count: 6 tags: ["shopping", "free", "upset sentiment", "mobile app", "app review", "app analysis", "customers", "domino", "hypermarket"] canonical_url: "https://marlvel.ai/apps/domino-diy-network" license: "CC-BY-NC 4.0" content_version: "v2" --- # Domino DIY network Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Free - **Signal**: Rating 3.54 · Sentiment Upset - **Recent focus**: Payment card attachment failure prevents users from accessing core services (top complaint) · Basic functional utility provided by the application in earlier versions (top praise) > **TL;DR:** Domino DIY network is a shopping app by Terminal West Trading, rated 3.54/5 by 75 users, with Upset user sentiment (20/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Domino DIY network faces Upset user sentiment (3.54/5 from 75 reviews), with payment card attachment failure prevents users from accessing core services as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.54/5 (75 reviews) | | **User Mood** | Upset | | **Category** | Shopping | | **Developer** | Terminal West Trading | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 101d | ## Metadata & Market Performance - **Publisher:** Terminal West Trading - **Category:** Shopping - **Target Audience:** Customers of the Domino DIY hypermarket chain in Georgia seeking real-time pricing and product information. - **Platforms:** iOS & Android - **Version Reviewed:** 1.4.39 - **Report Date:** 2026-06-22 - **Signal Count:** 7 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1476373326 - **Bundle ID:** ge.domino.mobilereporter - **Google Play ID:** ge.IKSoftWare.Domino.Mobile.Reporter - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-22 ## Executive Snapshot **What it is:** Domino DIY Network is a retail support app for Georgian hypermarket customers, providing barcode scanning and product information on iOS and Android. **Why users hire it:** Users hire the app to reduce in-store friction through real-time price transparency, but technical failures in the payment flow currently prevent the app from serving its primary utility. ## App DNA (Features & Intent) - **[Standard] Barcode Scanner:** In-app camera tool to scan product labels for price and inventory data. * *User Intent:* Users seek enhanced value through premium features. - **[Basic] Product Information Lookup:** Database access providing current pricing and item details for the DIY hypermarket network. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Domino DIY Network functions as a niche retail utility, but its 3.5-star rating on Android and critical payment failures signal a significant competitive disadvantage compared to modern retail apps. ## Monetization Strategy - **Model:** Free - **Tiers:** Free utility application - **Analysis:** The application functions as a free retail support tool with no direct monetization via IAP or subscriptions. ## 🔴 User Sentiment (Low Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.54/5 - **Platform Split:** iOS 5.0/5 (2 ratings) | Android 3.5/5 (73 ratings) - **Overall Sentiment:** Upset ### Top Praises - **Basic functional utility provided by the application in earlier versions** ### Top Complaints (Impact Areas) - **Payment card attachment failure prevents users from accessing core services** ## SWOT Analysis {#swot} **Core Strengths:** - In-store barcode scanning reduces point-of-sale friction **Growth Levers:** - Integration of order management features to expand utility ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive position has declined due to critical payment-flow failures and an outdated interface, shifting the outlook from mixed to declining. **Overall trend**: Declining **Compared at**: 2026-06-22 ### High-impact changes - **[Declined] Sentiment Score Collapse** (sentiment) - **[Declined] Critical Payment Flow Failure** (positioning) ### Medium-impact changes - **[Added] New Competitive Threats** (swot) - **[Shifted] Feature Gap Re-prioritization** (features) ## What's New - **Latest (v1.4.39, 3 months ago):** Optimized app performance and stability for Cloudflare integration. ## App Momentum (Maintenance) {#momentum} - Improved Cloudflare network stability. - Applied general bug fixes. > **Cadence:** 2 total versions · 0 majors in last 6 months · 88 days since last update · 13 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Domino DIY network is a shopping app that is completely free. With a 3.54/5 rating from 75 reviews, it faces significant user friction. > **Bottom Line:** Domino DIY Network provides essential price-check utility but suffers from critical technical failures, so the PM must prioritize fixing the broken payment flow to prevent complete user abandonment. **Best for:** Customers of the Domino DIY hypermarket chain in Georgia seeking real-time pricing and product information. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild payment flow because current redirection to calculator app prevents core service access → restore user conversion ### Feature Gaps vs Competitors - Native order management (available in Zumorod Home but absent here) ### Outlook: Declining The retail utility market is shifting toward end-to-end shopping experiences, leaving Domino's price-check-only model exposed. Immediate technical remediation is required to maintain relevance against new entrants that offer integrated order management. - 🔴 Payment flow failures in the latest version prevent core service access, which directly accelerates user churn. - 🔴 Persistent technical instability across multiple builds indicates a lack of necessary maintenance, eroding the remaining user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.54/5 | | Total Reviews | 75 | | Sentiment | Upset (20/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Domino DIY network** (this app) | 3.54/5 | Upset | Terminal West Trading | | [Sipolatti](https://marlvel.ai/apps/com-sipolatti) | 3.8/5 | N/A | Sipolatti | | [Louai Meuble](https://marlvel.ai/apps/kaa-aimen-louai_app) | 4.2/5 | N/A | Louai Meuble | | [زمرد هوم - Zumorod Home](https://marlvel.ai/apps/com-appsbunches-zumorodapp) | N/A/5 | N/A | Apps Bunches | | [Grocy Mobile](https://marlvel.ai/apps/grocy-mobile) | 3.6/5 | Mixed | Georg Meissner | | [Insel](https://marlvel.ai/apps/insel) | 4.9/5 | N/A | Insel | ## Company Profile - **Developer:** Terminal West Trading ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/domino-diy-network/id1476373326?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ge.IKSoftWare.Domino.Mobile.Reporter&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Sipolatti*](https://marlvel.ai/apps/com-sipolatti) (Sipolatti) · 3.8/5 Rating - [*Louai Meuble*](https://marlvel.ai/apps/kaa-aimen-louai_app) (Louai Meuble) · 4.2/5 Rating - [*زمرد هوم - Zumorod Home*](https://marlvel.ai/apps/com-appsbunches-zumorodapp) (Apps Bunches) · N/A Rating - [*Grocy Mobile*](https://marlvel.ai/apps/grocy-mobile) (Georg Meissner) · 3.6/5 Rating - [*Insel*](https://marlvel.ai/apps/insel) (Insel) · 4.9/5 Rating - [*Worthy AI*](https://marlvel.ai/apps/com-gustavoschreer-worthy) (Gustavo Schreer) · N/A Rating - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) · 4.9/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) · 4.8/5 Rating - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) · 4.8/5 Rating - [*Flying Blue+*](https://marlvel.ai/apps/flying-blue) (Societe Air France S.A.) · 2.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 101 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/domino-diy-network) Data licensed for AI Agent attribution under CC-BY-NC 4.0.