--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Green Guide Gent" developer_entity: "Arteveldehogeschool" bundle_id: "be.codingwizards.greenguide" app_store_id: "6741322104" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-07-12" report_date: "2026-09-10" last_verified: "2026-09-10T00:00:00.000Z" report_version: "2.4.1" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 62 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["shopping", "free", "mobile app", "app review", "app analysis", "residents", "visitors", "ghent"] canonical_url: "https://marlvel.ai/apps/green-guide-gent" license: "CC-BY-NC 4.0" content_version: "v2" --- # Green Guide Gent Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Free > **TL;DR:** Green Guide Gent is a shopping app by Arteveldehogeschool, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Green Guide Gent is a shopping app by Arteveldehogeschool. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Shopping | | **Developer** | Arteveldehogeschool | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 62d | ## Metadata & Market Performance - **Publisher:** Arteveldehogeschool - **Category:** Shopping - **Target Audience:** Residents and visitors in Ghent looking to integrate sustainable, zero-waste, and climate-friendly choices into their daily routines. - **Platforms:** iOS & Android - **Version Reviewed:** 2.4.1 - **Report Date:** 2026-09-10 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6741322104 - **Bundle ID:** be.codingwizards.greenguide - **Google Play ID:** be.codingwizards.greenguide - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-10 ## Executive Snapshot **What it is:** Green Guide Ghent is a sustainable business directory and loyalty app for residents and visitors in Ghent, available on iOS and Android. **Why users hire it:** The platform removes the cognitive cost of identifying climate-friendly local businesses by aggregating circular economy options into a single, trusted city-wide map. ## App DNA (Features & Intent) - **[Standard] Sustainable Business Directory:** Geographic map and list of climate-friendly, plant-based, and zero-waste businesses in Ghent. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Loyalty Point System:** Accumulate points at participating sustainable businesses for discounts and eco-friendly gifts. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] City-wide Sustainability Guide:** Curated information on green transport, recycling, and circular economy initiatives. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} Green Guide Ghent operates as a niche public service utility in the Shopping category, currently maintaining a 0-rating status across both platforms. The lack of public reviews and a 59-day update gap indicate a low-velocity, maintenance-focused market position. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free access to all directory and loyalty features - **Analysis:** The app operates as a free, co-creative public service project funded by university and city partnerships. ## SWOT Analysis {#swot} **Core Strengths:** - Consortium-backed trust barrier - Loyalty-based retention loop **Growth Levers:** - Real-time transit integration - Gamified CO2 impact tracking ## Recent Changes (v2 → v3) {#recent-changes} The platform has transitioned from a focus on institutional stability to acknowledging the risks of its zero-rating status and lack of public social proof. Development remains in a maintenance-only state with no new features shipped in the last 59 days. **Overall trend**: Stable **Compared at**: 2026-09-10 ### High-impact changes - **[Added] Public Rating Visibility** (swot) ### Medium-impact changes - **[Added] New Strategic Opportunities** (swot) - **[Shifted] Market Position Narrative** (positioning) ## What's New - **Latest (v2.4.1, 1 months ago):** Resolved a display issue within the company user onboarding flow. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - No new features in 59 days. > **Cadence:** 1 total versions · 0 majors in last 6 months · 59 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Green Guide Gent is a shopping app that is completely free. > **Bottom Line:** Green Guide Ghent provides a high-trust utility for sustainable living, but the current maintenance-only cadence leaves the platform vulnerable to broader map-based competitors. Prioritizing engagement features like impact tracking would secure the user base against general-purpose alternatives. **Best for:** Residents and visitors in Ghent looking to integrate sustainable, zero-waste, and climate-friendly choices into their daily routines. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Integrate real-time transit data because current static listings lack daily utility → increase session frequency ### Outlook: Stable The sustainable-living utility market is consolidating around high-frequency, general-purpose map platforms that are rapidly adding sustainability filters. Green Guide Ghent remains exposed due to its static feature set and lack of public social proof, necessitating a pivot toward high-utility, real-time features to maintain relevance. - ⚪ The maintenance-only release cadence suggests the project is currently in a steady-state utility phase rather than an active growth cycle. - 🔴 The absence of public ratings limits the ability to attract new users, which compounds the risk of stagnation against commercial rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Green Guide Gent** (this app) | N/A/5 | N/A | Arteveldehogeschool | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/apps/best-buy-tech-deals-savings) | 4.9/5 | n/a | Best Buy Co., Inc. | | [Courtyard: TCG, Watches, Cards](https://marlvel.ai/apps/courtyard-trading-cards) | 4.4/5 | n/a | Courtyard, Inc. | | [Groupon - Local Deals Near Me](https://marlvel.ai/apps/groupon-local-deals-near-me) | 4.8/5 | Excited | Groupon, Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/apps/koupon-real-deals-codes) | 4.8/5 | Mixed | Koupon Inc. | | [Vinted: Pre-loved marketplace](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) | 4.6/5 | Excited | Vinted Limited | ## Company Profile - **Developer:** Arteveldehogeschool ## Data Sources & Links - **App Store ID:** 6741322104 - **Google Play ID:** be.codingwizards.greenguide - **Sources:** App store metadata. ## Related Intel Reports - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) · 4.9/5 Rating - [*Courtyard: TCG, Watches, Cards*](https://marlvel.ai/apps/courtyard-trading-cards) (Courtyard, Inc.) · 4.4/5 Rating - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) · 4.8/5 Rating - [*Vinted: Pre-loved marketplace*](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) (Vinted Limited) · 4.6/5 Rating | Positive Sentiment - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating ## Frequently Asked Questions {#faq} ### Is Green Guide Ghent free to use? Yes, Green Guide Ghent is a fully free public service project funded by a consortium of Ghent-based universities and city partners. ### How does Green Guide Ghent compare to Google Maps? Green Guide Ghent focuses specifically on curated, local sustainable and zero-waste businesses in Ghent, whereas Google Maps provides general-purpose global navigation and business listings. ### Does Green Guide Ghent offer rewards for sustainable shopping? Yes, the app includes a loyalty point system where users can accumulate points at participating sustainable businesses to exchange for discounts or eco-friendly gifts. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 62 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/green-guide-gent) Data licensed for AI Agent attribution under CC-BY-NC 4.0.