--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Gumtree – Buy & Sell" developer_entity: "Gumtree UK" bundle_id: "com.gumtree.android" app_store_id: "487946174" category: "Shopping" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-07-29" report_date: "2026-08-05" last_verified: "2026-08-05T00:00:00.000Z" report_version: "10.2.56" total_reviews: 208525 overall_rating: 4.3 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.8 top_praise_theme: "The marketplace provides a convenient and effective platform for buying and selling second-hand items locally" top_complaint_theme: "Critical notification failures prevent users from receiving timely alerts about incoming messages or buyer inquiries" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 11 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["shopping", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "uk-based", "individuals", "looking"] canonical_url: "https://marlvel.ai/apps/gumtree-buy-sell-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Gumtree – Buy & Sell Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Freemium - **Signal**: Rating 4.34 · Sentiment Frustrated - **Recent focus**: Critical notification failures prevent users from receiving timely alerts about incoming messages or buyer inquiries (top complaint) · The marketplace provides a convenient and effective platform for buying and selling second-hand items locally (top praise) > **TL;DR:** Gumtree – Buy & Sell is a shopping app by Gumtree UK, rated 4.34/5 by 208.5K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Gumtree – Buy & Sell faces Frustrated user sentiment (4.34/5 from 208.5K reviews), with users reporting critical notification failures prevent users from receiving timely alerts about incoming messages or buyer inquiries as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.34/5 (208.5K reviews) | | **User Mood** | Frustrated | | **Category** | Shopping | | **Developer** | Gumtree UK | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** Gumtree UK - **Category:** Shopping - **Target Audience:** UK-based individuals looking to buy or sell second-hand goods, find local services, or search for employment and housing. - **Platforms:** iOS & Android - **Version Reviewed:** 18.2.32 - **Report Date:** 2026-08-05 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 487946174 - **Bundle ID:** com.gumtree.android - **Google Play ID:** com.gumtree.android - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-05 - **Short Description:** Used items, cars, services ## Executive Snapshot **What it is:** Gumtree is a UK-based classifieds marketplace for buying and selling second-hand goods and services on iOS and Android. **Why users hire it:** The platform removes the friction of local commerce by providing a centralized, high-liquidity space for private and business transactions. ## App DNA (Features & Intent) - **[Standard] Classifieds Marketplace:** Platform for posting and browsing local listings across categories like cars, property, and jobs, driving ad-inventory via high-volume traffic. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] In-app Messaging:** Direct communication channel between buyers and sellers with read indicators, facilitating transaction completion and platform stickiness. * *User Intent:* Users want real-time communication within the app experience. - **[Differentiator] Spotlight Listings:** Paid placement feature to highlight specific ads in search results, monetizing seller intent via paid-placement fees. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Business Advertising:** Dedicated portal for commercial entities to manage bulk listings and brand presence, providing a B2B revenue stream. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Gumtree maintains a high-volume presence in the UK shopping category, supported by over 208,000 total ratings across platforms. The reliance on a free-to-list model for private users creates a high-liquidity environment that serves as the primary barrier to entry for smaller rivals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free for private sellers (excluding pets and business accounts), Paid business and spotlight listing options - **Analysis:** Monetization relies on a free-to-list model for private users to maximize liquidity, with revenue captured through business accounts and paid spotlight ad placements. ## 🔴 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.34/5 - **Platform Split:** iOS 4.7/5 (1.1K ratings) | Android 4.3/5 (207.4K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.34/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The marketplace provides a convenient and effective platform for buying and selling second-hand items locally** - **Direct communication features allow buyers and sellers to coordinate logistics and pricing effectively** ### Top Complaints (Impact Areas) - **Critical notification failures prevent users from receiving timely alerts about incoming messages or buyer inquiries** ## SWOT Analysis {#swot} **Core Strengths:** - High-volume traffic across 770 million monthly page views creates a deep liquidity pool - Freemium model maximizes private seller participation to sustain marketplace density **Growth Levers:** - Implementing granular search and filter tools would reduce friction for high-intent buyers - Improving transparency in automated moderation would reduce legitimate ad removals ## Recent Changes (v2 → v3) {#recent-changes} The platform's strategic focus has shifted toward urgent technical remediation, prioritizing core stability over feature development to mitigate the risk of user migration to more reliable competitors. **Overall trend**: Mixed **Compared at**: 2026-08-05 ### High-impact changes - **[Shifted] PM action item prioritization** (positioning) ### Medium-impact changes - **[Added] Paradox of choice threat** (swot) - **[Shifted] Outlook trend adjustment** (positioning) ## What's New - **Latest (v18.2.32, 1 weeks ago):** Version 18.2.32 focuses on design refinements, UX improvements, and general bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at maintenance cadence. - Latest release refined design and UX. > **Cadence:** 2 total versions · 0 majors in last 6 months · 6 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Gumtree – Buy & Sell is a shopping app that is free with in-app purchases. With a 4.34/5 rating from 208.5K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Stabilizing the core transaction loop by fixing notification and upload failures will unlock the retention potential of the existing high-volume traffic. The current technical instability is the primary bottleneck preventing Gumtree from converting its liquidity advantage into a more stable user habit. **Best for:** UK-based individuals looking to buy or sell second-hand goods, find local services, or search for employment and housing. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild notification service because failures are the top-cited complaint → restore real-time buyer-seller communication ### Outlook: Mixed The UK classifieds market is consolidating around platforms that offer high-reliability transaction tools, putting pressure on Gumtree to resolve its technical debt. If the current instability persists, the platform risks losing its high-intent user base to more stable competitors, regardless of its liquidity advantage. - 🔴 Notification failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 Automated moderation systems removing legitimate advertisements without clear justification drive users toward more stable, transparent competitor platforms. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.34/5 | | Total Reviews | 208.5K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Gumtree – Buy & Sell** (this app) | 4.34/5 | Frustrated | Gumtree UK | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/apps/best-buy-tech-deals-savings) | 4.9/5 | Excited | Best Buy Co., Inc. | | [Groupon - Local Deals Near Me](https://marlvel.ai/apps/groupon-local-deals-near-me) | 4.8/5 | Excited | Groupon, Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/apps/koupon-real-deals-codes) | 4.8/5 | Mixed | Koupon Inc. | | [바로딜 - 실시간 쇼핑 검색어 트렌드](https://marlvel.ai/apps/real-time-shopping-trends) | N/A/5 | N/A | hippieperm | | [모구모 - 일본을 스마트하게 즐기다](https://marlvel.ai/apps/app--287) | N/A/5 | N/A | GEONJU CHOI | ## Company Profile - **Developer:** Gumtree UK - **Website:** [https://www.gumtree.com](https://www.gumtree.com) - **Social:** [Instagram](https://www.instagram.com/gumtreeuk) · [Facebook](https://www.facebook.com/gumtree) · [X/Twitter](https://twitter.com/Gumtree) · [YouTube](https://www.youtube.com/user/GumtreeClassifieds) · [TikTok](https://www.tiktok.com/@gumtreeuk) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/gumtree-buy-sell/id487946174?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.gumtree.android&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.gumtree.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) · 4.9/5 Rating | Positive Sentiment - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) · 4.8/5 Rating - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating - [*배민상회 - 외식업 식자재 종합몰*](https://marlvel.ai/apps/com-woowahan-baeminmart) (WoowaBrothers) · 3.5/5 Rating - [*โดนใจ*](https://marlvel.ai/apps/th-co-donjai-donjai_partner_app) (Big C Supercenter) · 4.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Gumtree free to use? Gumtree is free for private sellers to list items, excluding pet listings and business accounts. Revenue is generated through business accounts and paid spotlight listing placements. ### Why am I not receiving notifications for messages? Users report critical notification failures in the current version. Reviewers note they must manually check the app frequently to see if anyone has responded to their ads. ### What should I do if my ad is removed? Users report that automated moderation systems sometimes remove legitimate ads without clear justification. There is currently limited transparency regarding ad rejection and user recourse. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/gumtree-buy-sell-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.