---
title: "IPSY: Personalized Beauty — App Overview"
url: https://marlvel.ai/intel-report/shopping/ipsy-personalized-beauty
category: Shopping
developer: Ipsy
platforms: ios, android
rating: 4.8 (224.7K ratings)
pricing: subscription
report_level: overview
generated: 2026-04-18
last_verified: "2026-04-18T22:35:05.087Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a highly personalized product discovery experience, recent user feedback highlights significant concerns regarding customer support responsiveness and app usability.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 4.8 ★ (224.7K) |
| Pricing | subscription |
| Platforms | iOS, Android |
| Latest Version (iOS) | 4.3.1 |
| Latest Version (Android) | 4.3.0 |
| Developer | Ipsy |

<!-- SECTION: Summary -->
## What is IPSY: Personalized Beauty?

IPSY is a beauty subscription service that provides personalized makeup, skincare, and fragrance products based on a user-defined preference quiz. The platform combines product discovery with educational content, tutorials, and member-exclusive shopping events to create a curated beauty experience.

<!-- SECTION: Key Features -->
## Key Features

- **Personalized Beauty Quiz**: Users complete a survey regarding skin concerns, hair type, and product preferences to receive tailored product matches.
- **Tiered Subscription Plans**: The service offers three distinct membership levels—Original, Extra, and Ultimate—to accommodate different beauty discovery needs.
- **Educational Content**: The app provides members with tips, tricks, and tutorials to assist in using the curated products.
- **Exclusive Shopping Events**: Members gain access to special deals and shopping opportunities on a variety of makeup and skincare brands.

<!-- SECTION: Target Audience -->
## Who is it for?

Beauty enthusiasts seeking personalized product discovery and curated subscription boxes.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/ipsy-personalized-beauty/id1016673544?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.ipsy.mobile.production&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/shopping/ipsy-personalized-beauty)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/shopping/ipsy-personalized-beauty).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*