--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyGlamm : Beauty Shopping App" developer_entity: "SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED" bundle_id: "com.sanghvitechnologies.myglamm" app_store_id: "1282962703" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-12-20" report_date: "2026-08-10" last_verified: "2026-08-10T00:00:00.000Z" report_version: "2.59.1" total_reviews: 75 overall_rating: 2.9 confidence: "low" confidence_score: 0.3 data_age_days: 52 momentum_velocity: "zombie" intelligence_version: 3 tags: ["shopping", "free", "mobile app", "app review", "app analysis", "beauty", "consumers", "india"] canonical_url: "https://marlvel.ai/apps/myglamm-beauty-shopping-app" license: "CC-BY-NC 4.0" content_version: "v2" --- # MyGlamm : Beauty Shopping App Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Free - **Signal**: Rating 2.95 > **TL;DR:** MyGlamm : Beauty Shopping App is a shopping app by SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED, rated 2.95/5 by 75 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MyGlamm : Beauty Shopping App is a shopping app by SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.95/5 (75 reviews) | | **Category** | Shopping | | **Developer** | SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 52d | ## Metadata & Market Performance - **Publisher:** SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED - **Category:** Shopping - **Target Audience:** Beauty consumers in India looking for premium makeup and skincare products with integrated virtual testing tools. - **Platforms:** iOS - **Version Reviewed:** 2.59.1 - **Report Date:** 2026-08-10 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1282962703 - **Bundle ID:** com.sanghvitechnologies.myglamm - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-10 ## Executive Snapshot **What it is:** MyGlamm is a beauty shopping app for the Indian market, offering premium makeup and skincare products with integrated virtual try-on tools on iOS. **Why users hire it:** Users hire MyGlamm for convenient access to luxury beauty products and loyalty-based rewards, using the virtual try-on tool to mitigate the uncertainty of online cosmetic purchasing. ## App DNA (Features & Intent) - **[Differentiator] Virtual Try-On:** Uses phone camera to overlay makeup shades, reducing purchase hesitation. - **[Differentiator] MyGlammXO Insider Program:** Loyalty program offering points and 15% cashback to drive repeat purchase frequency. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Free Lipstick Survey:** Acquisition mechanism that rewards participants with a free lipstick product to drive installs. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} MyGlamm maintains a presence in the Indian beauty retail space, though the 598-day update gap suggests a shift away from aggressive chart competition. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app access with individual product pricing - **Analysis:** Monetization relies on direct retail sales of beauty products, supplemented by loyalty-driven repeat purchase incentives. ## SWOT Analysis {#swot} **Core Strengths:** - Virtual try-on tools reduce purchase hesitation via real-time shade visualization **Growth Levers:** - Untapped B2B distribution through beauty-focused educational partnerships ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a stagnant state with no functional changes, but the intelligence assessment now identifies the acquisition strategy as a potential retention risk. **Overall trend**: Stable **Compared at**: 2026-08-10 ### High-impact changes - **[Shifted] Contrarian Take Re-evaluation** (positioning) ### Medium-impact changes - **[Shifted] Threat and Opportunity Refinement** (swot) ## What's New - **Latest (v2.59.1, 1 years ago):** Introduced combo Virtual Try-On and exclusive GlammClub member pricing. ## App Momentum (Zombie) {#momentum} - Last major release December 2024. - No feature updates for 20 months. > **Cadence:** 1 total versions · 1 majors in last 6 months · 597 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MyGlamm : Beauty Shopping App is a shopping app that is completely free. It holds a 2.95/5 rating from 75 reviews. > **Bottom Line:** MyGlamm defends its niche with strong virtual-try-on utility, but the 20-month update silence signals a pivot away from mobile-first growth, so the PM should prioritize a stability audit to prevent further churn. **Best for:** Beauty consumers in India looking for premium makeup and skincare products with integrated virtual testing tools. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit stability and crash logs because the 20-month update gap risks technical rot → maintain current user base ### Outlook: Declining The beauty shopping category is shifting toward high-frequency, content-led engagement, leaving static retail apps like MyGlamm exposed. Without a return to active release cycles, the app will continue to lose share to competitors with faster feature iteration. - 🔴 The 598-day update gap indicates a lack of active development, which erodes user trust and long-term retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.95/5 | | Total Reviews | 75 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyGlamm : Beauty Shopping App** (this app) | 2.95/5 | N/A | SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/apps/best-buy-tech-deals-savings) | 4.9/5 | Excited | Best Buy Co., Inc. | | [Groupon - Local Deals Near Me](https://marlvel.ai/apps/groupon-local-deals-near-me) | 4.8/5 | Excited | Groupon, Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/apps/koupon-real-deals-codes) | 4.8/5 | Mixed | Koupon Inc. | | [바로딜 - 실시간 쇼핑 검색어 트렌드](https://marlvel.ai/apps/real-time-shopping-trends) | N/A/5 | N/A | hippieperm | | [모구모 - 일본을 스마트하게 즐기다](https://marlvel.ai/apps/app--287) | N/A/5 | N/A | GEONJU CHOI | ## Company Profile - **Developer:** SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED - **Website:** [https://myglamm.com](https://myglamm.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/myglamm-beauty-shopping-app/id1282962703?uo=4) - **Dev Site:** [Official Website](https://myglamm.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/apps/best-buy-tech-deals-savings) (Best Buy Co., Inc.) · 4.9/5 Rating | Positive Sentiment - [*Groupon - Local Deals Near Me*](https://marlvel.ai/apps/groupon-local-deals-near-me) (Groupon, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/apps/koupon-real-deals-codes) (Koupon Inc.) · 4.8/5 Rating - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating - [*배민상회 - 외식업 식자재 종합몰*](https://marlvel.ai/apps/com-woowahan-baeminmart) (WoowaBrothers) · 3.5/5 Rating - [*โดนใจ*](https://marlvel.ai/apps/th-co-donjai-donjai_partner_app) (Big C Supercenter) · 4.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 52 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/myglamm-beauty-shopping-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.