--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Price It" developer_entity: "Lukas Rossi" bundle_id: "com.appdimensions.PriceIt" app_store_id: "698937213" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-04-18" report_date: "2026-04-17" report_version: "3.0.3" total_reviews: 1 overall_rating: 5 confidence: "low" confidence_score: 0.3 data_age_days: 0 intelligence_version: 2 nemesis: "Grocery List - Listonic" competitor_count: 9 tags: ["shopping", "free", "mobile app", "app review", "app analysis", "budget-conscious", "shoppers", "track"] canonical_url: "https://marlvel.ai/intel-report/shopping/price-it" license: "CC-BY-NC 4.0" --- # Price It App Audit > **TL;DR:** Price It is a shopping app by Lukas Rossi, rated 5/5 by 1 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Price It is a shopping app by Lukas Rossi. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (1 reviews) | | **Category** | Shopping | | **Developer** | Lukas Rossi | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Lukas Rossi - **Category:** Shopping - **Target Audience:** Budget-conscious shoppers who want to track their spending and manage grocery lists effectively to avoid overspending at the register. - **Platforms:** iOS - **Version Audited:** 3.0.3 - **Audit Date:** 2026-04-17 - **Signal Count:** 1 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 698937213 - **Bundle ID:** com.appdimensions.PriceIt - **Data Window:** Analysis based on signals collected up to 2026-04-17 ## Executive Snapshot Price It is a specialized shopping list utility focused on pre-checkout budget control. Its core differentiator is a price estimator that includes taxes, allowing users to see their grand total before reaching the register. While it features a modern UI and visual item recognition, the app is currently in a maintenance phase with no updates since April 2023, making it vulnerable to high-velocity competitors like Listonic. ## App DNA (Features & Intent) - **[Differentiator] Grocery Price Estimator:** Calculates a grand total for a shopping list including tax before checkout - **[Differentiator] Visual Item Recognition:** Automatically displays images for many food items when entered - **[Standard] Quantity and Weight Pricing:** Supports pricing items by unit count or by weight (lb/kg) ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free application - **Analysis:** The app is a legacy utility tool provided for free without monetization, likely serving as a portfolio piece for the developer. ## SWOT Analysis **Core Strengths:** - Pre-checkout tax calculation - Automatic visual item recognition - Simple, ad-free user experience **Critical Frictions:** - No updates since April 2023 - Lack of collaborative syncing - iOS-only availability **Growth Levers:** - Apple Watch companion app development - Recipe-to-list conversion features - Android platform expansion **Market Threats:** - Listonic's high release velocity (17 updates in 6 months) - AnyList's deep Siri/Alexa ecosystem integration - Out of Milk's pantry management features ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Price It vs Grocery List - Listonic — Head to Head - **[Grocery List - Listonic](https://marlvel.ai/intel-report/productivity/grocery-list-listonic)** by Listonic: Directly competes on the 'budgeting' value prop with a high innovation velocity (17 releases in 6 months). - **Key differences:** - Smart sorting by store aisle automatically reorganizes the list to minimize walking time — target requires manual sorting. - Price syncing across shared users allows for collaborative household budgeting and real-time total updates. - Web-to-mobile syncing allows users to build lists on a desktop and access them in-store without manual data entry. ### Contenders (Strong Challengers) - **[AnyList: Grocery Shopping List](https://marlvel.ai/intel-report/productivity/anylist-grocery-shopping-list)** by Purple Cover, Inc.: A dominant alternative that captures the 'organized shopper' audience through deep ecosystem integration. - Native Siri and Alexa integration allows for hands-free item adding, removing the friction of manual typing in the target app. - Recipe-to-list conversion automatically scales ingredients for different serving sizes and adds them to the shopping list. - **[Bring! Grocery Shopping List](https://marlvel.ai/intel-report/productivity/bring-grocery-shopping-list)** by Bring! Labs AG: Strong visual-first competitor that targets the same 'quick estimate' use case with a more modern UI. - Tile-based visual interface uses icons instead of text lists, optimized for rapid 'glance-and-tap' interactions in-store. - Integrated loyalty card wallet consolidates physical cards into the app, a feature missing from the target's utility focus. - **[Grocery List: Out of Milk](https://marlvel.ai/intel-report/productivity/grocery-list-out-of-milk)** by inMarket Media, LLC: Directly addresses the target's 'overspending' pain point through inventory management. - Pantry management system tracks what is already at home via barcode scanning to prevent duplicate purchases. - Historical price tracking allows users to see price trends for specific items over time, aiding in long-term budget planning. ### Peers (What They Do Better) - **[Our Groceries Shopping List](https://marlvel.ai/intel-report/shopping/com-headcode-ourgroceries)** by OurGroceries, Inc.: A long-standing player in the shopping list space focusing on cross-platform utility. - Apple Watch companion app allows for checking off items directly from the wrist, a significant UX advantage over the target's iPhone-only interface. - Photo attachment support allows users to add images of specific brands or packaging to ensure the correct item is purchased. - **[Cozi Family Organizer](https://marlvel.ai/intel-report/productivity/com-cozi-icozi-free)** by Cozi: Adjacent competitor that embeds grocery lists within a broader family management ecosystem. - Shared family calendar integration places grocery shopping within the context of weekly household schedules. - Centralized 'Family Journal' allows for sharing photos and memories alongside functional shopping lists. - **[Mealime Meal Plans & Recipes](https://marlvel.ai/intel-report/food-drink/com-mealime-mobile-app)** by Mealime Meal Plans Inc: Upstream competitor that automates the list-building process through meal planning. - Personalized meal plans based on dietary restrictions (Keto, Vegan, etc.) automatically generate the required shopping list. - Waste reduction focus optimizes recipes to use entire bunches of produce, addressing a different angle of 'saving money' than the target. - **[grocery](https://marlvel.ai/intel-report/shopping/grocery)** by TOTAL-X: A high-traction minimalist alternative focused on speed and gesture-based UX. - Gesture-based 'swipe to check' interface is optimized for one-handed use while pushing a shopping cart. - Smart suggestions learn user habits to predict and suggest items as the user begins typing. ### New Kids on the Block (What's Innovative) - **[Flippr: Find, Sell, Earn](https://marlvel.ai/intel-report/utilities/com-sawyerhalverson-flipprmobileapp)** by Flippr: An emerging threat that combines shopping utility with a secondary marketplace/earning model. ## The "So What?" (Strategic Takeaway) Price It is an established shopping app that is completely free. With a 5/5 rating from 1 reviews, it shows polarized user reception. > **Bottom Line:** Price It is a high-utility niche tool for budget-sensitive shoppers, but it is currently losing the arms race to feature-rich competitors. If I were the PM, I would prioritize adding collaborative syncing and a basic Apple Watch extension to move the app from a solo utility to a modern household tool. **Best for:** Budget-conscious shoppers who want to track their spending and manage grocery lists effectively to avoid overspending at the register. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Resume development cycle to address the 12-month update gap. — *Competitor Listonic has released 17 updates in the last 6 months; Price It has not updated since April 2023, risking OS incompatibility and user churn.* - [ ] [HIGH] Implement collaborative list syncing. — *Listonic and AnyList both offer price/list syncing across users, a critical feature for household budgeting that Price It currently lacks.* - [ ] [MEDIUM] Develop an Apple Watch companion app. — *Peer competitor 'Our Groceries' uses Watch support as a key UX advantage for in-store item checking.* ### Feature Gaps vs Competitors - Smart sorting by store aisle (available in Listonic) - Native Siri and Alexa integration (available in AnyList) - Apple Watch companion app (available in Our Groceries) - Pantry management system (available in Out of Milk) ### Outlook: Declining - 🔴 Last updated April 2023 — indicates maintenance mode compared to Listonic's 17 releases in 6 months. - ⚪ v3.0.3 was a complete rewrite — shows previous technical investment but no recent feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Price It** (this app) | 5/5 | N/A | Lukas Rossi | | [Cozi Family Organizer](https://marlvel.ai/intel-report/productivity/com-cozi-icozi-free) | 4.8/5 | N/A | Cozi | | [Mealime Meal Plans & Recipes](https://marlvel.ai/intel-report/food-drink/com-mealime-mobile-app) | 4.8/5 | N/A | Mealime Meal Plans Inc | | [Flippr: Find, Sell, Earn](https://marlvel.ai/intel-report/utilities/com-sawyerhalverson-flipprmobileapp) | 4.8/5 | Mixed | Flippr | | [Our Groceries Shopping List](https://marlvel.ai/intel-report/shopping/com-headcode-ourgroceries) | 4.8/5 | Excited | OurGroceries, Inc. | | [AnyList: Grocery Shopping List](https://marlvel.ai/intel-report/productivity/anylist-grocery-shopping-list) | 4.9/5 | N/A | Purple Cover, Inc. | ## Company Profile - **Developer:** Lukas Rossi - **Website:** [https://appdimensions.com/](https://appdimensions.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/price-it/id698937213?uo=4) - **Dev Site:** [Official Website](https://appdimensions.com/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Cozi Family Organizer*](https://marlvel.ai/intel-report/productivity/com-cozi-icozi-free) (Cozi) — 4.8/5 Rating | N/A Sentiment - [*Mealime Meal Plans & Recipes*](https://marlvel.ai/intel-report/food-drink/com-mealime-mobile-app) (Mealime Meal Plans Inc) — 4.8/5 Rating | N/A Sentiment - [*Flippr: Find, Sell, Earn*](https://marlvel.ai/intel-report/utilities/com-sawyerhalverson-flipprmobileapp) (Flippr) — 4.8/5 Rating | Mixed Sentiment - [*Our Groceries Shopping List*](https://marlvel.ai/intel-report/shopping/com-headcode-ourgroceries) (OurGroceries, Inc.) — 4.8/5 Rating | Positive Sentiment - [*AnyList: Grocery Shopping List*](https://marlvel.ai/intel-report/productivity/anylist-grocery-shopping-list) (Purple Cover, Inc.) — 4.9/5 Rating | N/A Sentiment - [*grocery*](https://marlvel.ai/intel-report/shopping/grocery) (TOTAL-X) — 4.8/5 Rating | N/A Sentiment - [*Grocery List - Listonic*](https://marlvel.ai/intel-report/productivity/grocery-list-listonic) (Listonic) — 4.7/5 Rating | N/A Sentiment - [*Grocery List: Out of Milk*](https://marlvel.ai/intel-report/productivity/grocery-list-out-of-milk) (inMarket Media, LLC) — 4.4/5 Rating | N/A Sentiment - [*Bring! Grocery Shopping List*](https://marlvel.ai/intel-report/productivity/bring-grocery-shopping-list) (Bring! Labs AG) — 4.8/5 Rating | N/A Sentiment - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/intel-report/shopping/best-buy-tech-deals-savings) (Best Buy Co., Inc.) — 4.9/5 Rating | Mixed Sentiment ## Frequently Asked Questions ### Is Price It good for grocery budgeting? Yes. Unlike standard list apps, Price It specifically includes a price estimator that adds taxes to your total, helping you stay within a budget before you reach the checkout. ### Price It vs Listonic: which is better? Price It is better for simple, solo price estimation. However, Listonic is superior for households, offering 17 updates in 6 months, automated aisle sorting, and real-time list syncing between users. ### Does Price It work on Android? No. Based on current platform data, Price It is only available for iOS devices. Android users should consider alternatives like Listonic or Out of Milk. ### Are there free alternatives to Price It? Yes. Listonic and Bring! both offer free versions with more advanced features like collaborative sharing, loyalty card storage, and cross-platform syncing. ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/shopping/price-it) Data licensed for AI Agent attribution under CC-BY-NC 4.0.