--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ShoopList: smart grocery list" developer_entity: "Mickael Robin" bundle_id: "com.mickaelrobin.shooplist.app" app_store_id: "6780197836" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-07-03" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "1.6" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 10 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["shopping", "free", "mobile app", "app review", "app analysis", "households", "families", "coordinate"] canonical_url: "https://marlvel.ai/apps/shooplist-smart-grocery-list" license: "CC-BY-NC 4.0" content_version: "v2" --- # ShoopList: smart grocery list Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Free > **TL;DR:** ShoopList: smart grocery list is a shopping app by Mickael Robin, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ShoopList: smart grocery list is a shopping app by Mickael Robin. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Shopping | | **Developer** | Mickael Robin | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** Mickael Robin - **Category:** Shopping - **Target Audience:** Busy households and families who coordinate grocery shopping across multiple members and prefer online retailer integration. - **Platforms:** iOS & Android - **Version Reviewed:** 1.7 - **Report Date:** 2026-09-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6780197836 - **Bundle ID:** com.mickaelrobin.shooplist.app - **Google Play ID:** com.mickaelrobin.shooplist.app - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** ShoopList is a shared grocery list application for families that automates item categorization and links to online retailer checkouts on iOS and Android. **Why users hire it:** It removes the cognitive friction of manual list sorting and the time cost of searching for products across multiple retailer websites. ## App DNA (Features & Intent) - **[Standard] Shared Household Lists:** Real-time synchronization of grocery lists across multiple family member accounts, driving retention via household network effects. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] AI-Powered Categorization:** Automatic sorting of list items by grocery aisle, increasing utility and brand loyalty. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Retailer Handoff:** One-tap links to external grocery retailer websites, generating affiliate commissions when users complete purchases. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} ShoopList operates in the Shopping category with a free-to-use model that relies on affiliate revenue. The 79-day update gap relative to its initial launch suggests a focus on stability over rapid market share acquisition. ## Monetization Strategy - **Model:** Free - **Tiers:** Free forever, no ads, no subscriptions - **Analysis:** Monetization relies entirely on affiliate commissions from partner retailers, requiring high session volume to remain viable. ## SWOT Analysis {#swot} **Core Strengths:** - AI-driven aisle sorting creates a functional utility that keeps users within the list interface. **Growth Levers:** - Expanding retailer handoff to regional chains could increase affiliate conversion rates. ## What's New - **Latest (v1.6, 2 months ago):** Initial application launch. - **Last Major (v1.7, 2 months ago):** Streamlined the invitation process, added a help section, improved dictation accuracy, and introduced handwritten list scanning. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 11-week cadence. - Last major update released July 2026. > **Cadence:** 2 total versions · 1 majors in last 6 months · 79 days since last update · 10 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} ShoopList: smart grocery list is a shopping app that is completely free. > **Bottom Line:** ShoopList's affiliate-driven model requires high conversion efficiency to succeed. Prioritizing the optimization of the retailer handoff mechanism would unlock revenue growth, whereas continuing the current maintenance-only cadence leaves the app vulnerable to faster-moving competitors. **Best for:** Busy households and families who coordinate grocery shopping across multiple members and prefer online retailer integration. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit retailer handoff conversion rates because the current affiliate model lacks direct user-fee support → increase revenue predictability ### Outlook: Stable The grocery list market is consolidating around apps that offer deep retailer integration. ShoopList is currently positioned as a niche utility, but its lack of frequent updates leaves it exposed to larger competitors who can integrate similar handoff features into their existing user bases. - ⚪ The 11-week update cadence indicates a maintenance-only posture, which limits the ability to respond to competitor feature launches. - 🟢 The retailer handoff mechanism provides a clear B2B revenue path, which differentiates the app from ad-supported list managers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ShoopList: smart grocery list** (this app) | N/A/5 | N/A | Mickael Robin | | [Courtyard: TCG, Watches, Cards](https://marlvel.ai/apps/courtyard-trading-cards) | 4.4/5 | n/a | Courtyard, Inc. | | [Vinted: Pre-loved marketplace](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) | 4.6/5 | Excited | Vinted Limited | | [바로딜 - 실시간 쇼핑 검색어 트렌드](https://marlvel.ai/apps/real-time-shopping-trends) | N/A/5 | N/A | hippieperm | | [모구모 - 일본을 스마트하게 즐기다](https://marlvel.ai/apps/app--287) | N/A/5 | N/A | GEONJU CHOI | | [카쇼라 스튜디오](https://marlvel.ai/apps/app--798) | N/A/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Mickael Robin - **Website:** [https://shooplist.com](https://shooplist.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shooplist-smart-grocery-list/id6780197836?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mickaelrobin.shooplist.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://shooplist.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Courtyard: TCG, Watches, Cards*](https://marlvel.ai/apps/courtyard-trading-cards) (Courtyard, Inc.) · 4.4/5 Rating - [*Vinted: Pre-loved marketplace*](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) (Vinted Limited) · 4.6/5 Rating | Positive Sentiment - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating - [*배민상회 - 외식업 식자재 종합몰*](https://marlvel.ai/apps/com-woowahan-baeminmart) (WoowaBrothers) · 3.5/5 Rating - [*โดนใจ*](https://marlvel.ai/apps/th-co-donjai-donjai_partner_app) (Big C Supercenter) · 4.0/5 Rating - [*네이버플러스 스토어*](https://marlvel.ai/apps/app--116) (NAVER Corp.) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is ShoopList free to use? Yes, ShoopList is free to use and does not contain ads or subscription fees. The app generates revenue through affiliate commissions when users purchase items through the retailer links provided in the app. ### How does ShoopList make money? ShoopList uses an affiliate partnership model. When you tap a link to find a product on an online grocery retailer's website and complete a purchase, the app may earn a commission. ### Does ShoopList work offline? ShoopList supports offline list management, allowing you to add and organize items without an active internet connection. However, an internet connection is required to sync lists with other family members and to use the retailer handoff features. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/shooplist-smart-grocery-list) Data licensed for AI Agent attribution under CC-BY-NC 4.0.