--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Shopping List - Simple & Easy" developer_entity: "Opulogic Inc" bundle_id: "com.icedblueberry.shoppinglisteasy" app_store_id: "1635863904" category: "Shopping" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-14" report_date: "2026-09-30" last_verified: "2026-09-30T00:00:00.000Z" report_version: "3.37" total_reviews: 31036 overall_rating: 4.4 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple and intuitive list management allows users to organize groceries and tasks without unnecessary complexity" top_complaint_theme: "Aggressive and intrusive advertisements frequently freeze the interface and force users to restart the entire application" review_sample_size: 88 total_review_count: 88 analyzed_review_count: 88 data_age_days: 1 momentum_velocity: "active" intelligence_version: 2 tags: ["shopping", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "users", "seeking", "simple,"] canonical_url: "https://marlvel.ai/apps/shopping-list-simple-easy" license: "CC-BY-NC 4.0" content_version: "v2" --- # Shopping List - Simple & Easy Intelligence Report ## TL;DR {#tldr} - **Category**: Shopping · Freemium - **Signal**: Rating 4.44 · Sentiment Mixed - **Recent focus**: Aggressive and intrusive advertisements frequently freeze the interface and force users to restart the entire application (top complaint) · Simple and intuitive list management allows users to organize groceries and tasks without unnecessary complexity (top praise) > **TL;DR:** Shopping List - Simple & Easy is a shopping app by Opulogic Inc, rated 4.44/5 by 31K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Shopping List - Simple & Easy shows Mixed sentiment (4.44/5 from 31K reviews) - users praise simple and intuitive list management allows users to organize groceries and tasks without unnecessary complexity but report issues with aggressive and intrusive advertisements frequently freeze the interface and force users to restart the entire application. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.44/5 (31K reviews) | | **User Mood** | Mixed | | **Category** | Shopping | | **Developer** | Opulogic Inc | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** Opulogic Inc - **Category:** Shopping - **Target Audience:** Users seeking a simple, reusable digital interface for grocery and general shopping list management. - **Platforms:** iOS & Android - **Version Reviewed:** 2.33 - **Report Date:** 2026-09-30 - **Signal Count:** 88 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1635863904 - **Bundle ID:** com.icedblueberry.shoppinglisteasy - **Google Play ID:** com.icedblueberry.shoppinglisteasy - **Data Window:** Analysis based on signals collected up to 2026-09-30 - **Short Description:** Easy, fast, simple. You need this app. Grocery and shopping list on your phone. ## Executive Snapshot **What it is:** Shopping List - Simple & Easy is a utility app for creating and managing reusable grocery and shopping lists on iOS and Android. **Why users hire it:** Users open the app to quickly track recurring items for specific store trips, replacing manual paper lists with a digital interface that retains item history. ## App DNA (Features & Intent) - **[Standard] Multi-list management:** Create and maintain separate lists for different stores or categories * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Real-time synchronization:** Sync list data across multiple devices using account-based state * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Ad-removal subscription:** Premium tier option to disable in-app advertisements * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Reusable list items:** Retain items in a list after checking them off for future use * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Shopping List - Simple & Easy maintains a global footprint in the Shopping category, with chart presence in over 50 markets. The gap between its high-frequency utility and the intrusive ad-supported monetization model creates a persistent churn risk. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, Premium subscription (monthly or yearly) for ad removal - **Analysis:** The freemium model relies on ad-supported free usage with a subscription gate for ad removal. ## 🟡 User Sentiment (High Confidence: 88 of 88 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.44/5 - **Platform Split:** iOS 4.6/5 (1.5K ratings) | Android 4.4/5 (29.5K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Simple and intuitive list management allows users to organize groceries and tasks without unnecessary complexity** - **The ability to check off items without deleting them allows for easy reuse of recurring shopping lists** - **Categorizing items by store or department helps users navigate grocery trips more efficiently during their shopping** ### Top Complaints (Impact Areas) - **Aggressive and intrusive advertisements frequently freeze the interface and force users to restart the entire application** ## SWOT Analysis {#swot} **Core Strengths:** - Reusable list items reduce friction for recurring grocery trips - Minimalist design enables high-frequency daily usage **Growth Levers:** - Implement a one-time purchase option to convert users who reject the current subscription model ## What's New - **Latest (v2.33, 1 months ago):** Maintenance update addressing minor bugs. ## App Momentum (Active) {#momentum} - Ships updates roughly every 15 days. - Latest release contains minor bug fixes. > **Cadence:** 3 total versions · 0 majors in last 6 months · 15 days since last update · 8 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Shopping List - Simple & Easy is a shopping app that is free with in-app purchases. With a 4.44/5 rating from 31K reviews, it shows mixed user reception. > **Bottom Line:** Shopping List - Simple & Easy must pivot its monetization strategy to include a one-time purchase option, as the current subscription model and intrusive ad quality are actively eroding the user base. Addressing these friction points would unlock higher conversion and retention. **Best for:** Users seeking a simple, reusable digital interface for grocery and general shopping list management. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-provider quality because deceptive ads create user distrust → improve sentiment baseline ### Outlook: Mixed The utility-list market is consolidating around apps that offer reliable, non-intrusive synchronization. Shopping List - Simple & Easy remains exposed: the current ad-heavy monetization strategy drives churn, and the lack of collaborative features limits its utility for household use. - 🔴 Intrusive ads that freeze the interface drive high churn, which compounds the negative sentiment already visible in recent reviews. - ⚪ The latest release focuses on minor bug fixes, indicating a maintenance-only cadence rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.44/5 | | Total Reviews | 31K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Shopping List - Simple & Easy** (this app) | 4.44/5 | Mixed | Opulogic Inc | | [Courtyard: TCG, Watches, Cards](https://marlvel.ai/apps/courtyard-trading-cards) | 4.5/5 | n/a | Courtyard, Inc. | | [Vinted: Pre-loved marketplace](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) | 4.6/5 | Excited | Vinted Limited | | [바로딜 - 실시간 쇼핑 검색어 트렌드](https://marlvel.ai/apps/real-time-shopping-trends) | N/A/5 | N/A | hippieperm | | [모구모 - 일본을 스마트하게 즐기다](https://marlvel.ai/apps/app--287) | N/A/5 | N/A | GEONJU CHOI | | [카쇼라 스튜디오](https://marlvel.ai/apps/app--798) | N/A/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Opulogic Inc - **Website:** [https://opulogic.com](https://opulogic.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shopping-list-simple-easy/id1635863904?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.icedblueberry.shoppinglisteasy&hl=en&gl=us) - **Dev Site:** [Official Website](https://opulogic.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Courtyard: TCG, Watches, Cards*](https://marlvel.ai/apps/courtyard-trading-cards) (Courtyard, Inc.) · 4.5/5 Rating - [*Vinted: Pre-loved marketplace*](https://marlvel.ai/apps/vinted-shop-sell-pre-loved) (Vinted Limited) · 4.6/5 Rating | Positive Sentiment - [*바로딜 - 실시간 쇼핑 검색어 트렌드*](https://marlvel.ai/apps/real-time-shopping-trends) (hippieperm) · N/A Rating - [*모구모 - 일본을 스마트하게 즐기다*](https://marlvel.ai/apps/app--287) (GEONJU CHOI) · N/A Rating - [*카쇼라 스튜디오*](https://marlvel.ai/apps/app--798) (Kakao Corp.) · N/A Rating - [*두란노몰*](https://marlvel.ai/apps/app--973) (Duranno) · N/A Rating - [*번개장터*](https://marlvel.ai/apps/net-quicket-app) (Pic&Go) · 4.4/5 Rating - [*배민상회 - 외식업 식자재 종합몰*](https://marlvel.ai/apps/com-woowahan-baeminmart) (WoowaBrothers) · 3.5/5 Rating - [*โดนใจ*](https://marlvel.ai/apps/th-co-donjai-donjai_partner_app) (Big C Supercenter) · 4.0/5 Rating - [*네이버플러스 스토어*](https://marlvel.ai/apps/app--116) (NAVER Corp.) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Shopping List - Simple & Easy worth paying for? Users report that the current monthly subscription is expensive for a simple utility, and many prefer a one-time purchase option. If you only need basic list management, the free version may suffice despite the ads. ### Does Shopping List - Simple & Easy sync across devices? While the app claims to support real-time synchronization, many users report that it is unreliable and fails to sync lists between family members or different devices. ### Are there better alternatives to Shopping List - Simple & Easy? Users seeking more reliable synchronization and less intrusive monetization often look toward platform-native note apps or dedicated grocery-list apps that offer free, robust cloud sync. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 88 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/shopping-list-simple-easy) Data licensed for AI Agent attribution under CC-BY-NC 4.0.