--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "โดนใจ" developer_entity: "Big C Supercenter" bundle_id: "th.co.donjai.donjai_partner_app" app_store_id: "6739621358" category: "Shopping" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-16" report_date: "2026-05-19" last_verified: "2026-05-19T22:16:10.698Z" report_version: "2.1.1" total_reviews: 48 overall_rating: 3.92 confidence: "low" confidence_score: 0.05 data_age_days: 26 intelligence_version: 2 tags: ["shopping", "free", "mobile app", "app review", "app analysis", "owners", "convenience", "stores,"] canonical_url: "https://marlvel.ai/intel-report/shopping/th-co-donjai-donjai_partner_app" license: "CC-BY-NC 4.0" content_version: "v2" --- # โดนใจ App Audit ## TL;DR {#tldr} - **Category**: Shopping · Free - **Signal**: Rating 3.92 > **TL;DR:** โดนใจ is a shopping app by Big C Supercenter, rated 3.92/5 by 48 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** โดนใจ is a shopping app by Big C Supercenter. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.92/5 (48 reviews) | | **Category** | Shopping | | **Developer** | Big C Supercenter | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Big C Supercenter - **Category:** Shopping - **Target Audience:** Owners of convenience stores, restaurants, cafes, and catering businesses. - **Platforms:** iOS & Android - **Version Audited:** 2.1.1 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6739621358 - **Bundle ID:** th.co.donjai.donjai_partner_app - **Google Play ID:** th.co.donjai.donjai_partner_app - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** It's worth it online. Deliver products to your location ## Executive Snapshot Donjai is a B2B procurement platform developed by Big C Supercenter designed to streamline inventory management for small businesses. It offers a catalog of over 10,000 items with professional categorization and a logistics system featuring free next-day delivery. The app aims to support community-based enterprises by partnering with suppliers to maintain competitive product pricing. ## App DNA (Features & Intent) - **[Standard] Inventory Management:** Provides tools for business owners to manage stock levels and product organization through the app interface. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Product Catalog:** Offers access to over 10,000 professionally categorized items ranging from food supplies to electrical appliances. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Logistics System:** Facilitates business operations with free next-day delivery or scheduled delivery options to reduce operational costs. - **[Standard] Price Control:** Collaborates with partners to regulate product pricing to assist businesses in efficient cost management. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} โดนใจ is an established shopping app that is completely free. With a 3.92/5 rating from 48 reviews, it shows polarized user reception. > **Bottom Line:** Donjai serves as a centralized procurement and supply chain tool for small business owners to source inventory and manage logistics efficiently. **Best for:** Owners of convenience stores, restaurants, cafes, and catering businesses. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.92/5 | | Total Reviews | 48 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **โดนใจ** (this app) | 3.92/5 | N/A | Big C Supercenter | | [Best Buy: Tech Deals & Savings](https://marlvel.ai/intel-report/shopping/best-buy-tech-deals-savings) | 4.9/5 | Excited | Best Buy Co., Inc. | | [Koupon: Real Deals & Codes](https://marlvel.ai/intel-report/shopping/koupon-real-deals-codes) | 4.8/5 | N/A | Koupon Inc. | | [Groupon - Local Deals Near Me](https://marlvel.ai/intel-report/shopping/groupon-local-deals-near-me) | 4.8/5 | Mixed | Groupon, Inc. | | [Flying Blue+](https://marlvel.ai/intel-report/shopping/flying-blue) | 2.4/5 | N/A | Societe Air France S.A. | | [Lazada 5.5 Sale](https://marlvel.ai/intel-report/shopping/lazada-5-5-sale) | 4.7/5 | Frustrated | Lazada Group GmbH | ## Company Profile - **Developer:** Big C Supercenter - **Website:** [https://donjai.in.th/](https://donjai.in.th/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/th/app/%E0%B9%82%E0%B8%94%E0%B8%99%E0%B9%83%E0%B8%88/id6739621358?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=th.co.donjai.donjai_partner_app) - **Dev Site:** [Official Website](https://donjai.in.th/) - **Sources:** App store metadata. ## Related Intel Reports - [*Best Buy: Tech Deals & Savings*](https://marlvel.ai/intel-report/shopping/best-buy-tech-deals-savings) (Best Buy Co., Inc.) — 4.9/5 Rating | Positive Sentiment - [*Koupon: Real Deals & Codes*](https://marlvel.ai/intel-report/shopping/koupon-real-deals-codes) (Koupon Inc.) — 4.8/5 Rating | N/A Sentiment - [*Groupon - Local Deals Near Me*](https://marlvel.ai/intel-report/shopping/groupon-local-deals-near-me) (Groupon, Inc.) — 4.8/5 Rating | Mixed Sentiment - [*Flying Blue+*](https://marlvel.ai/intel-report/shopping/flying-blue) (Societe Air France S.A.) — 2.4/5 Rating | N/A Sentiment - [*Lazada 5.5 Sale*](https://marlvel.ai/intel-report/shopping/lazada-5-5-sale) (Lazada Group GmbH) — 4.7/5 Rating | Negative Sentiment - [*Wish: Shop and Save*](https://marlvel.ai/intel-report/shopping/wish-shop-and-save) (ContextLogic Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Gensmo: AI Stylist & Try-On*](https://marlvel.ai/intel-report/shopping/one-srp-favie) (Serendipity One Inc.) — 4.6/5 Rating | N/A Sentiment - [*Carely App*](https://marlvel.ai/intel-report/shopping/carely-app) (Dhameliya Infotech private limited) — N/A Rating | N/A Sentiment - [*Supreme Community: Legit Check*](https://marlvel.ai/intel-report/shopping/supreme-community-legit-check) (Novelti) — 4.7/5 Rating | N/A Sentiment - [*Tech HUB App*](https://marlvel.ai/intel-report/shopping/tech-hub-app) (Dhameliya Infotech private limited) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/shopping/th-co-donjai-donjai_partner_app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.