---
title: "Under Armour — App Overview"
url: https://marlvel.ai/apps/under-armour
category: Shopping
developer: Under Armour, Inc.
platforms: ios, android
rating: 4.8 (76.3K ratings)
pricing: free
report_level: overview
generated: 2026-04-19
last_verified: "2026-04-19T15:26:47.578Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** The app serves as a high-performance retail channel that prioritizes personalized product discovery and member-exclusive incentives.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Shopping |
| Rating | 4.8 ★ (76.3K) |
| Pricing | free |
| Platforms | iOS, Android |
| Latest Version (iOS) | 2.76 |
| Latest Version (Android) | 2.73 |
| Developer | Under Armour, Inc. |

<!-- SECTION: Summary -->
## What is Under Armour?

The Under Armour app is a mobile shopping platform for performance footwear, apparel, and gear. It provides a personalized shopping experience with exclusive access to collections like Curry Brand and Project Rock, alongside integrated loyalty rewards.

<!-- SECTION: Key Features -->
## Key Features

- **Exclusive Collections**: Provides access to specialized product lines including Curry Brand and Project Rock.
- **Personalized Recommendations**: Offers tailored product suggestions based on the user's specific training and fitness goals.
- **UA Rewards Program**: Grants members access to exclusive benefits and rewards for their purchases.
- **Drop Alerts**: Sends notifications to users regarding the release of new sneakers, clothing, and accessories.

<!-- SECTION: Target Audience -->
## Who is it for?

Athletes and fitness enthusiasts seeking performance-oriented apparel and footwear.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/under-armour/id1092704571?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.ua.shop&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/apps/under-armour)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/apps/under-armour).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*