--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "21 Buttons: Fashion Network" developer_entity: "21 BUTTONS APP, S. L." bundle_id: "com.21buttons.app" app_store_id: "1071402389" category: "Social Networking" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-07-30" report_date: "2026-10-11" last_verified: "2026-10-11T00:00:00.000Z" report_version: "5.0.0" total_reviews: 400 overall_rating: 3.6 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.75 top_praise_theme: "The core concept of tagging fashion items for social discovery remains highly appealing to users" top_complaint_theme: "Widespread technical failures prevent users from loading feeds or viewing images across multiple device types" review_sample_size: 51 total_review_count: 51 analyzed_review_count: 51 data_age_days: 12 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Model Mayhem" competitor_count: 7 tags: ["social networking", "free", "upset sentiment", "mobile app", "app review", "app analysis", "fashion-conscious", "users", "interested"] canonical_url: "https://marlvel.ai/apps/21-buttons-fashion-network" license: "CC-BY-NC 4.0" content_version: "v2" --- # 21 Buttons: Fashion Network Intelligence Report ## TL;DR {#tldr} - **Category**: Social Networking · Free - **Signal**: Rating 3.6 · Sentiment Upset - **Recent focus**: Widespread technical failures prevent users from loading feeds or viewing images across multiple device types (top complaint) · The core concept of tagging fashion items for social discovery remains highly appealing to users (top praise) > **TL;DR:** 21 Buttons: Fashion Network is a social networking app by 21 BUTTONS APP, S. L., rated 3.6/5 by 400 users, with Upset user sentiment (15/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** 21 Buttons: Fashion Network faces Upset user sentiment (3.6/5 from 400 reviews), with users reporting widespread technical failures prevent users from loading feeds or viewing images across multiple device types as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.6/5 (400 reviews) | | **User Mood** | Upset | | **Category** | Social Networking | | **Developer** | 21 BUTTONS APP, S. L. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.75/1.0) | | **Data Age** | 12d | ## Metadata & Market Performance - **Publisher:** 21 BUTTONS APP, S. L. - **Category:** Social Networking - **Target Audience:** Fashion-conscious users interested in tracking trends and purchasing items worn by influencers and celebrities. - **Platforms:** iOS - **Version Reviewed:** 5.0.0 - **Report Date:** 2026-10-11 - **Signal Count:** 51 reviews analyzed - **Confidence:** High (0.75/1.0) - **App Store ID (iOS):** 1071402389 - **Bundle ID:** com.21buttons.app - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-10-11 ## Executive Snapshot **What it is:** 21 Buttons is a fashion-focused social network on iOS that allows users to tag and purchase clothing items worn by influencers. **Why users hire it:** The platform serves as a discovery engine for trend-conscious users, removing the friction between seeing an outfit and finding the purchase link. ## App DNA (Features & Intent) - **[Differentiator] Influencer-Linked Shopping:** Direct links from influencer posts to external brand websites for item purchase. - **[Standard] Custom Closets:** Private or public folders to save and organize outfits or individual clothing items. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} 21 Buttons currently holds a 3.6-star rating across 400 total ratings, but the lack of updates for over 14 months has stalled its market position. The platform's inability to maintain basic feed functionality has rendered it non-competitive against active social discovery apps. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all social and shopping features - **Analysis:** The app operates as a free social shopping network with no visible subscription or premium tier. ## 🔴 User Sentiment (High Confidence: 51 of 51 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.6/5 - **Platform Split:** iOS 3.6/5 (400 ratings) - **Overall Sentiment:** Upset ### Top Praises - **The core concept of tagging fashion items for social discovery remains highly appealing to users** ### Top Complaints (Impact Areas) - **Widespread technical failures prevent users from loading feeds or viewing images across multiple device types** ## SWOT Analysis {#swot} **Core Strengths:** - Influencer-linked shopping integration drives direct conversion traffic **Growth Levers:** - Consolidation of user base into Peoople infrastructure ## Recent Changes (v3 → v4) {#recent-changes} The addition of user sentiment data confirms the app's terminal state, highlighting critical technical failures and brand-safety risks that were previously unquantified. The platform has transitioned from a struggling discovery tool to a non-functional legacy asset. **Overall trend**: Declining **Compared at**: 2026-10-11 ### High-impact changes - **[Added] Sentiment Data Availability** (sentiment) - **[Shifted] Weakness and Threat Reclassification** (swot) ### Medium-impact changes - **[Added] FAQ Section** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### 21 Buttons: Fashion Network vs Model Mayhem - **[Model Mayhem](https://marlvel.ai/apps/model-mayhem)** by Internet Brands, Inc.: Both platforms serve as professional-adjacent social networks for the fashion industry, competing for the attention of creators, influencers, and industry professionals. - **Key differences:** - Provides a dedicated casting call board that facilitates direct professional employment opportunities for fashion talent. - Offers robust portfolio hosting capabilities that allow users to showcase professional work beyond simple social feeds. - Focuses on industry-specific networking rather than the consumer-facing shopping and trend-discovery model of 21 Buttons. ### Peers (What They Do Better) - **[TapNow. Friends on homescreen.](https://marlvel.ai/apps/tapnow-friends-on-homescreen)** by Sango Technologies Inc: Competes for user screen time by leveraging social widgets to maintain constant connectivity between close friend groups. - Utilizes home screen widgets to bypass app-opening friction, keeping social interactions top-of-mind for users. - Implements daily photo challenges that drive consistent, low-effort daily active usage compared to fashion feeds. - **[Buzz - Make friends](https://marlvel.ai/apps/buzz-make-friends)** by Mapmate Interactive Limited: Targets the same demographic of young social users looking for discovery and connection, though with a broader interest-based approach. - Employs swipe-based discovery mechanics that prioritize rapid social matching over curated fashion content feeds. - Integrates Bitmoji and interest-based matching to foster deeper personal connections than a purely aesthetic-driven network. - **[WeAre8](https://marlvel.ai/apps/weare8)** by 8 Enterprises Inc.: Challenges the traditional social network model by introducing a value-exchange economy that competes for user attention and time. - Features an ad-engagement revenue sharing model that incentivizes users to watch content, directly competing for attention. - Integrates a centralized social wallet that creates a financial ecosystem, increasing switching costs for active users. - **[HMU - Make New Friends](https://marlvel.ai/apps/hmu-make-new-friends)** by FastSocial LTD: Focuses on the social networking aspect of meeting new people, competing for the same Gen-Z audience interested in social discovery. - Prioritizes human-verified profiles to build trust and safety, a key differentiator for social discovery apps. - Focuses on instant chat functionality to facilitate immediate social interaction rather than long-term content consumption. ### New Kids on the Block (What's Innovative) - **[thelocalpulse.app](https://marlvel.ai/apps/thelocalpulse-app)** by STEPHANIE MCNEIL: A new entrant leveraging GPS-verified content that could disrupt location-based fashion discovery and influencer marketing. - Uses GPS-verified check-ins to provide authentic, location-based social proof that fashion feeds currently lack. - **[OKKK](https://marlvel.ai/apps/com-boob-and)** by RWJ Oil: A nascent social platform testing interest-based matching that could siphon off casual users from larger, more established networks. - Offers a simplified, privacy-focused social feed that appeals to users fatigued by complex, ad-heavy fashion networks. ## What's New - **Latest (v5.0.0, 9 months ago):** 21 Buttons has merged into Peoople, introducing a new platform for sharing and exploring recommendations. ## App Momentum (Zombie) {#momentum} - Migrated all functionality to Peoople platform. - Stalled development for over 14 months. > **Cadence:** 1 total versions · 1 majors in last 6 months · 299 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} 21 Buttons: Fashion Network is a social networking app that is completely free. With a 3.6/5 rating from 400 reviews, it faces significant user friction. > **Bottom Line:** 21 Buttons has reached the end of its lifecycle, with the migration to Peoople serving as the final strategic move to preserve the user base. Sunset the app to stop the brand-safety risk posed by unmoderated content. **Best for:** Fashion-conscious users interested in tracking trends and purchasing items worn by influencers and celebrities. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the standalone 21 Buttons app because the migration to Peoople is complete → eliminate maintenance costs ### Feature Gaps vs Competitors - Professional casting board (available in Model Mayhem but absent here) ### Outlook: Declining The outlook for 21 Buttons is terminal as the platform completes its transition into Peoople. The PM should focus on ensuring a smooth user migration to avoid losing the remaining active audience to competitors. - 🔴 The 14-month development freeze has resulted in persistent technical failures, which directly drives user churn and negative sentiment. - 🔴 Inadequate moderation of explicit content creates a brand-safety risk, further alienating the core fashion-conscious audience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.6/5 | | Total Reviews | 400 | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **21 Buttons: Fashion Network** (this app) | 3.6/5 | Upset | 21 BUTTONS APP, S. L. | | [OKKK](https://marlvel.ai/apps/com-boob-and) | N/A/5 | N/A | RWJ Oil | | [HMU - Make New Friends](https://marlvel.ai/apps/hmu-make-new-friends) | 4.1/5 | Mixed | FastSocial LTD | | [Buzz - Make friends](https://marlvel.ai/apps/buzz-make-friends) | 4.4/5 | n/a | Mapmate Interactive Limited | | [TapNow. Friends on homescreen.](https://marlvel.ai/apps/tapnow-friends-on-homescreen) | 4.7/5 | Excited | Sango Technologies Inc | | [Model Mayhem](https://marlvel.ai/apps/model-mayhem) | 3.0/5 | n/a | Internet Brands, Inc. | ## Company Profile - **Developer:** 21 BUTTONS APP, S. L. - **Website:** [https://www.21buttons.com/](https://www.21buttons.com/) ## Data Sources & Links - **App Store ID:** 1071402389 - **Dev Site:** [Official Website](https://www.21buttons.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*OKKK*](https://marlvel.ai/apps/com-boob-and) (RWJ Oil) · N/A Rating - [*HMU - Make New Friends*](https://marlvel.ai/apps/hmu-make-new-friends) (FastSocial LTD) · 4.1/5 Rating - [*Buzz - Make friends*](https://marlvel.ai/apps/buzz-make-friends) (Mapmate Interactive Limited) · 4.4/5 Rating - [*TapNow. Friends on homescreen.*](https://marlvel.ai/apps/tapnow-friends-on-homescreen) (Sango Technologies Inc) · 4.7/5 Rating | Positive Sentiment - [*Model Mayhem*](https://marlvel.ai/apps/model-mayhem) (Internet Brands, Inc.) · 3.0/5 Rating - [*WeAre8*](https://marlvel.ai/apps/weare8) (8 Enterprises Inc.) · 4.5/5 Rating - [*thelocalpulse.app*](https://marlvel.ai/apps/thelocalpulse-app) (STEPHANIE MCNEIL) · 5.0/5 Rating - [*Life360: Family Safety & GPS*](https://marlvel.ai/apps/life360-stay-connected-safe) (Life360) · 4.8/5 Rating - [*Adoraboo - Raise Boos Together*](https://marlvel.ai/apps/adoraboo-raise-boos-together) (Widgetable,Inc.) · 4.9/5 Rating | Positive Sentiment - [*Bump - real life is happening*](https://marlvel.ai/apps/bump-hang-with-friends-irl) (amo) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is 21 Buttons still active? No, 21 Buttons has ceased active development and has migrated its functionality and user base into the Peoople platform. ### How does 21 Buttons compare to Model Mayhem? While both are fashion-focused, Model Mayhem serves as a professional networking hub with a casting board, whereas 21 Buttons focused on consumer-facing trend discovery and shopping. ### Is 21 Buttons safe for users? Users have reported significant issues with content moderation, specifically citing the presence of explicit and inappropriate imagery in the discovery feeds. ### What is a good alternative to 21 Buttons? Users interested in fashion discovery and social shopping may consider broader social platforms or dedicated fashion-commerce apps, as 21 Buttons is no longer supported. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 51 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 12 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/21-buttons-fashion-network) Data licensed for AI Agent attribution under CC-BY-NC 4.0.