---
title: "Linktree: Link in Bio Creator — App Overview"
url: https://marlvel.ai/intel-report/social-networking/ee-linktr-admin
category: Social Networking
developer: Linktree
platforms: ios, android
rating: 4.5 (57.3K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-16
last_verified: "2026-04-18T18:36:20.179Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While Linktree is a widely used tool for traffic consolidation, recent user feedback highlights friction regarding the transition of features from the free tier to paid upgrades.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Social Networking |
| Rating | 4.5 ★ (57.3K) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 3.38.0 |
| Latest Version (Android) | 3.38.0 |
| Developer | Linktree |

<!-- SECTION: Summary -->
## What is Linktree: Link in Bio Creator?

Linktree is a link-in-bio platform that consolidates a user's online presence into a single, customizable landing page. It enables creators and organizations to aggregate links, media, and commerce tools to drive traffic and engagement from social media profiles.

<!-- SECTION: Key Features -->
## Key Features

- **Link Aggregation**: Users can host multiple links, including music, playlists, videos, podcasts, forms, and store menus in one location.
- **Customization Tools**: Provides control over branding through custom colors, fonts, button styles, and the ability to upload background images or videos.
- **Content Discovery**: The app allows users to track and access items they have saved, bought, downloaded, or subscribed to directly within the interface.
- **Pre-made Themes**: Offers a library of ready-to-use design templates to accelerate the setup process for new users.

<!-- SECTION: Target Audience -->
## Who is it for?

Content creators, influencers, and businesses looking to centralize their digital footprint and drive traffic from social media.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/linktree-link-in-bio-creator/id1593515263?uo=2)
- [Google Play](https://play.google.com/store/apps/details?id=ee.linktr.admin&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/social-networking/ee-linktr-admin)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/social-networking/ee-linktr-admin).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*