--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Herd — Social Planner & Groups" developer_entity: "MYHERD LTD" bundle_id: "com.myherdapp.herdmobileapp" app_store_id: "6756274622" category: "Social Networking" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-10-22" report_date: "2026-10-26" last_verified: "2026-10-26T00:00:00.000Z" report_version: "1.0.18" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 20 momentum_velocity: "steady" intelligence_version: 2 tags: ["social networking", "free", "mobile app", "app review", "app analysis", "social", "groups", "friends"] canonical_url: "https://marlvel.ai/apps/herd-social-planner-groups" license: "CC-BY-NC 4.0" content_version: "v2" --- # Herd — Social Planner & Groups Intelligence Report ## TL;DR {#tldr} - **Category**: Social Networking · Free > **TL;DR:** Herd — Social Planner & Groups is a social networking app by MYHERD LTD, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Herd — Social Planner & Groups is a social networking app by MYHERD LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Social Networking | | **Developer** | MYHERD LTD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 20d | ## Metadata & Market Performance - **Publisher:** MYHERD LTD - **Category:** Social Networking - **Target Audience:** Social groups and friends who struggle to coordinate schedules and split expenses for events. - **Platforms:** iOS - **Version Reviewed:** 1.0.18 - **Report Date:** 2026-10-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6756274622 - **Bundle ID:** com.myherdapp.herdmobileapp - **Data Window:** Analysis based on signals collected up to 2026-10-26 ## Executive Snapshot **What it is:** Herd is a social planning app for groups that automates scheduling and expense splitting on iOS. **Why users hire it:** Herd removes the cognitive cost of chasing group members for availability, displacing the manual back-and-forth typical of WhatsApp threads. ## App DNA (Features & Intent) - **[Differentiator] Social Availability Calendar:** Users set specific time windows and activity preferences for social planning * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Automated Plan Suggestions:** System triggers group notifications when availability overlaps for specific activities * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Receipt Splitting:** OCR-based receipt scanning to assign costs to individual group members ## Market Position {#market-position} Herd positions itself as a utility-driven social tool, currently maintaining a steady release cadence with two updates in the last month. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all planning and splitting features - **Analysis:** Herd currently operates as a free tool with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - WhatsApp integration lowers the barrier to entry by mapping directly to existing social networks - Automated plan suggestions reduce the cognitive load of group coordination **Growth Levers:** - Adding premium tiers for advanced event management could monetize high-intent users ## What's New - **Latest (v1.0.18, 3 days ago):** Introduced end dates and 'All Day' options for activities, improved flight/hotel booking workflows, and added a contextual 'For You' feed card system. ## App Momentum (Steady) {#momentum} - Ships ~2 releases per month. - Refined flight and hotel booking workflows. > **Cadence:** 2 total versions · 1 majors in last 6 months · 3 days since last update · 33 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Herd — Social Planner & Groups is a social networking app that is completely free. > **Bottom Line:** Herd provides clear utility in automating social coordination, but the lack of a monetization model leaves the app vulnerable to platform-native competition. Implementing a premium tier for power users would secure the revenue path needed for long-term sustainability. **Best for:** Social groups and friends who struggle to coordinate schedules and split expenses for events. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Implement a freemium tier for advanced event management because the current free-only model lacks a clear revenue path → increase LTV ### Outlook: Stable The social planning category is consolidating around tools that integrate directly into existing messaging flows. Herd is well-positioned to capture this segment, but it must transition from a free utility to a monetized service to survive against larger platforms adding similar scheduling features. - 🟢 Steady release cadence with two updates in the last month indicates active feature investment rather than maintenance mode. - ⚪ The current free-only model provides no immediate path to revenue, requiring a shift in strategy to ensure long-term viability. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Herd — Social Planner & Groups** (this app) | N/A/5 | N/A | MYHERD LTD | | [Life360: Family Safety & GPS](https://marlvel.ai/apps/life360-stay-connected-safe) | 4.8/5 | n/a | Life360 | | [Adoraboo - Raise Boos Together](https://marlvel.ai/apps/adoraboo-raise-boos-together) | 4.9/5 | Excited | Widgetable,Inc. | | [Bump - real life is happening](https://marlvel.ai/apps/bump-hang-with-friends-irl) | 4.8/5 | n/a | amo | | [Findo - Phone Location Tracker](https://marlvel.ai/apps/findo-find-my-friends-phone) | 4.4/5 | n/a | BPMobile | | [iSharing: GPS Location Tracker](https://marlvel.ai/apps/isharing-gps-location-tracker) | 4.7/5 | n/a | ISHARINGSOFT, INC. | ## Company Profile - **Developer:** MYHERD LTD ## Data Sources & Links - **App Store ID:** 6756274622 - **Sources:** App store metadata. ## Related Intel Reports - [*Life360: Family Safety & GPS*](https://marlvel.ai/apps/life360-stay-connected-safe) (Life360) · 4.8/5 Rating - [*Adoraboo - Raise Boos Together*](https://marlvel.ai/apps/adoraboo-raise-boos-together) (Widgetable,Inc.) · 4.9/5 Rating | Positive Sentiment - [*Bump - real life is happening*](https://marlvel.ai/apps/bump-hang-with-friends-irl) (amo) · 4.8/5 Rating - [*Findo - Phone Location Tracker*](https://marlvel.ai/apps/findo-find-my-friends-phone) (BPMobile) · 4.4/5 Rating - [*iSharing: GPS Location Tracker*](https://marlvel.ai/apps/isharing-gps-location-tracker) (ISHARINGSOFT, INC.) · 4.7/5 Rating - [*Ownmates*](https://marlvel.ai/apps/ownmates) (Ownmates Ltd) · 4.3/5 Rating - [*Peer*](https://marlvel.ai/apps/peer) (Peer, Inc.) · 2.6/5 Rating - [*Reco Social*](https://marlvel.ai/apps/com-recoapp) (Reco Social, Inc.) · 4.6/5 Rating - [*비둘기*](https://marlvel.ai/apps/com-ndg-bidoolgi) (TEAM42 CO., LTD.) · 1.0/5 Rating - [*어바웃*](https://marlvel.ai/apps/com-about-studyaboutapp) (seung ju lee) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Herd free to use? Yes, Herd currently operates as a free tool with no visible subscription or in-app purchase gates. ### Does Herd work with WhatsApp? Yes, Herd supports group creation via shared links to existing WhatsApp messaging threads, making it easy to onboard your existing social circles. ### Can Herd help split bills? Yes, Herd includes an OCR-based receipt scanning feature that reads items and assigns costs to individual group members. ### Is Herd better than manual group planning? Herd automates the coordination process by tracking availability and suggesting plans when enough people are free, which removes the manual back-and-forth of standard group chats. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 20 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/herd-social-planner-groups) Data licensed for AI Agent attribution under CC-BY-NC 4.0.