---
title: "purp - Make new friends — App Overview"
url: https://marlvel.ai/intel-report/social-networking/org-hubolabs-hubo
category: Social Networking
developer: PURP TECNOLOGIA LTDA
platforms: ios, android
rating: 4.3 (121.3K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-16
last_verified: "2026-04-16T17:42:06.967Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a gamified social experience, user feedback highlights significant challenges regarding bot activity and the perceived value of the gem-based monetization model.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Social Networking |
| Rating | 4.3 ★ (121.3K) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 5.0.7 |
| Latest Version (Android) | 5.0.7 |
| Developer | PURP TECNOLOGIA LTDA |

<!-- SECTION: Summary -->
## What is purp - Make new friends?

purp is a social networking app designed to facilitate global connections through a swipe-based interface. Users can customize profiles with photos, videos, and unique themes, while utilizing a gem-based economy to manage friend requests and interactions.

<!-- SECTION: Key Features -->
## Key Features

- **Swipe-based Matching**: Users send friend requests by swiping right, enabling chat and social media sharing upon acceptance.
- **Profile Customization**: Allows users to express themselves through photos, videos, custom bios, and profile color themes.
- **Gem Economy**: A virtual currency system earned through daily check-ins, referrals, and social activity, required to send swipes.
- **Community Moderation**: Enforces a kindness policy with a zero-tolerance approach toward bullying and inappropriate content.

<!-- SECTION: Target Audience -->
## Who is it for?

Individuals seeking to expand their social circle and discover new cultures through international networking.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/purp-make-new-friends/id1562883907?uo=2)
- [Google Play](https://play.google.com/store/apps/details?id=com.hubolabs.hubo&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/social-networking/org-hubolabs-hubo)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/social-networking/org-hubolabs-hubo).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*