--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Wizzy | Social Map" developer_entity: "Businice S.R.L." bundle_id: "com.businice.Wizzy" app_store_id: "6466813012" category: "Social Networking" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-11-11" report_date: "2026-09-15" last_verified: "2026-09-15T00:00:00.000Z" report_version: "0.1.36" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 27 momentum_velocity: "zombie" intelligence_version: 2 tags: ["social networking", "free", "mobile app", "app review", "app analysis", "friends,", "family", "members,"] canonical_url: "https://marlvel.ai/apps/wizzy-social-map" license: "CC-BY-NC 4.0" content_version: "v2" --- # Wizzy | Social Map Intelligence Report ## TL;DR {#tldr} - **Category**: Social Networking · Free > **TL;DR:** Wizzy | Social Map is a social networking app by Businice S.R.L., available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Wizzy | Social Map is a social networking app by Businice S.R.L.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Social Networking | | **Developer** | Businice S.R.L. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** Businice S.R.L. - **Category:** Social Networking - **Target Audience:** Friends, family members, and colleagues seeking real-time location tracking and ephemeral social updates. - **Platforms:** iOS - **Version Reviewed:** 0.1.36 - **Report Date:** 2026-09-15 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6466813012 - **Bundle ID:** com.businice.Wizzy - **Data Window:** Analysis based on signals collected up to 2026-09-15 ## Executive Snapshot **What it is:** Wizzy is a social location-sharing app for iOS that enables real-time coordinate broadcasting and ephemeral photo updates among contacts. **Why users hire it:** Users want to maintain social connectivity without sacrificing privacy, which Wizzy addresses by allowing granular location-sharing toggles for individual friends. ## App DNA (Features & Intent) - **[Differentiator] Location Privacy Controls:** Granular sharing settings allowing users to toggle between precise, blurred, or frozen location per contact. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Nows:** Ephemeral photo sharing visible on the map for 24 hours. - **[Standard] Real-Time Location Sharing:** Broadcasts precise coordinates to selected contacts in real-time. ## Market Position {#market-position} Wizzy operates in the social networking category as a free utility. The lack of updates for 22 months places the app in a stagnant position relative to active social-mapping competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** Wizzy is currently free to use with no visible in-app purchase or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - Granular privacy controls enable precise, blurred, or frozen location states per contact **Growth Levers:** - Untapped monetization potential via freemium tiers for advanced location history or custom map skins ## What's New - **Latest (v0.1.36, 1 years ago):** Implemented updates to UI and core functionality alongside general bug fixes. ## App Momentum (Zombie) {#momentum} - Dormant for 22 months. - No major releases since late 2024. > **Cadence:** 1 total versions · 0 majors in last 6 months · 672 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Wizzy | Social Map is a social networking app that is completely free. > **Bottom Line:** Wizzy's privacy-first location sharing provides a clear utility, but the 22-month development silence signals a sunset posture. The PM should prioritize a technical audit to determine if the codebase is salvageable before investing in feature parity with active rivals. **Best for:** Friends, family members, and colleagues seeking real-time location tracking and ephemeral social updates. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit codebase because the 22-month update gap suggests technical debt → determine if the app is salvageable ### Outlook: Declining The social-mapping market is consolidating around apps with high-frequency live-ops and feature updates. Wizzy's lack of activity over the last two years leaves it exposed to churn, as users migrate to platforms that offer consistent performance and new social features. - 🔴 The 22-month release gap indicates a dormant product state, which prevents the app from competing with active social-mapping rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Wizzy | Social Map** (this app) | N/A/5 | N/A | Businice S.R.L. | | [Findo - Phone Location Tracker](https://marlvel.ai/apps/findo-find-my-friends-phone) | 4.4/5 | n/a | BPMobile | | [HMU - Make New Friends](https://marlvel.ai/apps/hmu-make-new-friends) | 4.1/5 | Mixed | FastSocial LTD | | [iSharing: GPS Location Tracker](https://marlvel.ai/apps/isharing-gps-location-tracker) | 4.7/5 | n/a | ISHARINGSOFT, INC. | | [Life360: Family Safety & GPS](https://marlvel.ai/apps/life360-stay-connected-safe) | 4.8/5 | n/a | Life360 | | [Blink - Make New Friends](https://marlvel.ai/apps/blink-make-new-friends) | 3.7/5 | n/a | Blink Labs, Inc. | ## Company Profile - **Developer:** Businice S.R.L. - **Website:** [https://wizzy.app](https://wizzy.app) - **Social:** [Instagram](https://instagram.com/wizzyapp) · [Facebook](https://facebook.com/wizzyapp1) · [X/Twitter](https://twitter.com/wizzy_app) · [YouTube](https://www.youtube.com/@wizzyapp) · [TikTok](https://tiktok.com/@wizzy.app) · [LinkedIn](https://www.linkedin.com/company/wizzyapp) ## Data Sources & Links - **App Store ID:** 6466813012 - **Dev Site:** [Official Website](https://wizzy.app) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Findo - Phone Location Tracker*](https://marlvel.ai/apps/findo-find-my-friends-phone) (BPMobile) · 4.4/5 Rating - [*HMU - Make New Friends*](https://marlvel.ai/apps/hmu-make-new-friends) (FastSocial LTD) · 4.1/5 Rating - [*iSharing: GPS Location Tracker*](https://marlvel.ai/apps/isharing-gps-location-tracker) (ISHARINGSOFT, INC.) · 4.7/5 Rating - [*Life360: Family Safety & GPS*](https://marlvel.ai/apps/life360-stay-connected-safe) (Life360) · 4.8/5 Rating - [*Blink - Make New Friends*](https://marlvel.ai/apps/blink-make-new-friends) (Blink Labs, Inc.) · 3.7/5 Rating - [*Bump - real life is happening*](https://marlvel.ai/apps/bump-hang-with-friends-irl) (amo) · 4.7/5 Rating - [*Buzz - Make friends*](https://marlvel.ai/apps/buzz-make-friends) (Mapmate Interactive Limited) · 4.4/5 Rating - [*ChitChat Groups*](https://marlvel.ai/apps/chitchat-groups) (Deductive Dreamers Inc.) · 3.5/5 Rating - [*GroupMe*](https://marlvel.ai/apps/groupme) (Skype Communications S.a.r.l) · 4.7/5 Rating - [*In The Rooms*](https://marlvel.ai/apps/in-the-rooms) (InTheRooms.com) · 3.1/5 Rating ## Frequently Asked Questions {#faq} ### Is Wizzy free to use? Yes, Wizzy is currently free to use with no visible in-app purchases or subscription gates. ### Does Wizzy allow me to hide my location? Yes, Wizzy includes granular privacy controls that allow you to toggle between sharing your precise, blurred, or frozen location with specific contacts. ### Is Wizzy still being updated? No, Wizzy has been in a dormant state for over 22 months, with no major updates released since late 2024. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/wizzy-social-map) Data licensed for AI Agent attribution under CC-BY-NC 4.0.