--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Working Not Working" developer_entity: "Working Not Working, Inc." bundle_id: "com.workingnotworking.status" app_store_id: "1068569972" category: "Social Networking" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-03-12" report_date: "2026-05-20" last_verified: "2026-05-20T19:45:36.465Z" report_version: "2.0.6" total_reviews: 19 overall_rating: 3 sentiment: "Frustrated" sentiment_score: 25 confidence: "low" confidence_score: 0.5 top_complaint_theme: "Persistent login failures prevent users from accessing the platform across multiple device generations" top_request_theme: "Simplified mobile interface focusing on core status updates and notification management" review_sample_size: 10 total_review_count: 10 analyzed_review_count: 10 data_age_days: 30 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Blink - Make New Friends" competitor_count: 1 tags: ["social networking", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "creative", "professionals", "seeking"] canonical_url: "https://marlvel.ai/intel-report/social-networking/working-not-working" license: "CC-BY-NC 4.0" content_version: "v2" --- # Working Not Working App Audit ## TL;DR {#tldr} - **Category**: Social Networking Β· Free - **Signal**: Rating 3 Β· Sentiment Frustrated - **Recent focus**: Persistent login failures prevent users from accessing the platform across multiple device generations (top complaint) Β· Simplified mobile interface focusing on core status updates and notification management (top request) > **TL;DR:** Working Not Working is a social networking app by Working Not Working, Inc., rated 3/5 by 19 users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Working Not Working faces Frustrated user sentiment (3/5 from 19 reviews), with persistent login failures prevent users from accessing the platform across multiple device generations as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3/5 (19 reviews) | | **User Mood** | Frustrated | | **Category** | Social Networking | | **Developer** | Working Not Working, Inc. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.5/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Working Not Working, Inc. - **Category:** Social Networking - **Target Audience:** Creative professionals seeking freelance or full-time gigs and hirers looking for vetted creative talent. - **Platforms:** iOS - **Version Audited:** 2.0.6 - **Audit Date:** 2026-05-20 - **Signal Count:** 10 reviews analyzed - **Confidence:** Low (0.5/1.0) - **App Store ID (iOS):** 1068569972 - **Bundle ID:** com.workingnotworking.status - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot **What it is:** Working Not Working is a professional networking app for creative talent and hirers to discover jobs and manage portfolios on iOS. **Why users hire it:** Users hire the platform to access exclusive, vetted creative job opportunities that broader, less-curated marketplaces fail to provide. ## App DNA (Features & Intent) - **[Standard] Job Opportunity Notifications:** Push alerts for new job postings from companies within the network * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Direct Messaging:** In-app communication channel between creatives and hirers * *User Intent:* Users want real-time communication within the app experience. - **[Differentiator] UnJobBoard:** Public-facing job board for posting creative briefs and project opportunities * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Member Profile Tracking:** Searchable database of creative members with availability status and professional history * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} The app maintains a 3-star rating on iOS, but the lack of updates since 2019 signals a stagnant product posture that leaves the platform vulnerable to modern, feature-rich competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access for all users - **Analysis:** The app operates as a free utility to support the broader professional network, with no visible subscription or IAP gates. ## πŸ”΄ User Sentiment (Low Confidence: 10 of 10 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3/5 - **Platform Split:** iOS 3.0/5 (19 ratings) - **Overall Sentiment:** Frustrated ### Top Complaints (Impact Areas) - **Persistent login failures prevent users from accessing the platform across multiple device generations** - **Mobile application functions as a poorly optimized web wrapper with broken navigation patterns** - **Lack of intuitive back navigation makes the application difficult to use for portfolio management** ### Top Requests (What Users Want) - **Simplified mobile interface focusing on core status updates and notification management** ## SWOT Analysis {#swot} **Core Strengths:** - Deep-rooted brand equity within elite agency hiring circles - Curated job board quality attracting top-tier talent **Critical Frictions:** - Persistent login failures across device generations - Poorly optimized web-wrapper architecture - Lack of native back-navigation **Growth Levers:** - Mobile-specific utility focusing on status updates - Untapped B2B partnerships for creative talent search **Market Threats:** - Blink’s higher release cadence and AI-driven production tools - Stagnant product roadmap compared to modern iOS standards ## Recent Changes (v3 β†’ v4) {#recent-changes} The platform's competitive position has declined due to the emergence of critical technical failures and a shift toward negative user sentiment. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Declined] Sentiment Rating Shift** (sentiment) β€” Overall sentiment moved from mixed to negative, with the sentiment score dropping from 50 to 25 and review count decreasing from 19 to 10. - **[Added] Technical Stability Weaknesses** (swot) β€” Added persistent login failures and lack of native back-navigation as primary weaknesses impacting the user experience. ### Medium-impact changes - **[Added] Direct Messaging Integration** (features) β€” Added Direct Messaging as a standard feature for communication between creatives and hirers. - **[Added] Strategic Opportunities** (swot) β€” Added mobile-specific utility and B2B partnerships for creative talent search as new growth opportunities. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Working Not Working vs Blink - Make New Friends β€” Head to Head - **[Blink - Make New Friends](https://marlvel.ai/intel-report/social-networking/blink-make-new-friends)** by Blink Labs, Inc.: Blink competes directly by evolving from a social networking tool into a high-velocity freelancer marketplace that captures the same professional creative demographic as Working Not Working. - **Key differences:** - Integrates AI-driven content automation tools that streamline production workflows for independent creative professionals. - Offers a robust production management suite that keeps freelancers within the ecosystem throughout the project lifecycle. - Maintains a significantly higher release cadence, ensuring feature parity and platform stability for modern iOS standards. - **Where Working Not Working wins:** - βœ… Deep-rooted brand equity within the high-end creative industry and elite agency hiring circles. - βœ… Curated, exclusive job board quality that attracts top-tier talent compared to broader marketplace platforms. - **Where Blink - Make New Friends wins:** - ❌ Superior technical infrastructure with frequent updates and modern features like real-time location-based hiring. - ❌ Massive scale advantage with over 5,500 ratings, creating a stronger network effect for job seekers. - **Verdict:** Working Not Working must modernize its stagnant product roadmap and introduce value-add production tools to prevent further user migration to Blink's more active, feature-rich ecosystem. ## What's New - **Latest (v2.0.6, 7 years ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - No major releases since 2019. - Maintenance-mode status limits user growth. > **Cadence:** 1 total versions Β· 0 majors in last 6 months Β· 2617 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Working Not Working is a challenged social networking app that is completely free. With a 3/5 rating from 19 reviews, it faces significant user friction. > **Bottom Line:** Working Not Working retains high-end brand value but suffers from critical technical debt, so the PM must prioritize native stability over feature expansion to prevent total user migration to agile rivals. **Best for:** Creative professionals seeking freelance or full-time gigs and hirers looking for vetted creative talent. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild login authentication flow because persistent failures are the top-cited churn reason β†’ stabilize user access β€” *Login failures are the #1 complaint theme in sentiment analysis.* _(trade-off: deprioritize Pause all new feature development on the UnJobBoard until authentication stability reaches 99.9%.)_ - [ ] [PIVOT] [HIGH IMPACT] Migrate web-wrapper navigation to native UI components because current crashes prevent portfolio management β†’ improve session retention β€” *Navigation crashes are the second most cited frustration in user reviews.* _(trade-off: deprioritize Deprioritize the planned desktop-to-mobile feature parity roadmap.)_ ### Feature Gaps vs Competitors - AI-driven content automation (available in Blink) - Production management suite (available in Blink) - Real-time location-based hiring (available in Blink) ### Outlook: Declining The professional creative market is consolidating around high-velocity marketplaces that integrate production tools, leaving Working Not Working's static web-wrapper model increasingly isolated. The lack of meaningful updates since 2019 signals a maintenance-only posture that will likely result in further user migration to more active ecosystems. - πŸ”΄ Persistent login failures and navigation crashes in the latest version erode trust, which compounds the rating drag already visible on the platform. - πŸ”΄ The lack of updates since 2019 leaves the app exposed to Blink's high-velocity feature cadence, accelerating churn pressure on the creative base into Q1. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3/5 | | Total Reviews | 19 | | Sentiment | Frustrated (25/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Working Not Working** (this app) | 3/5 | Frustrated | Working Not Working, Inc. | | [Blink - Make New Friends](https://marlvel.ai/intel-report/social-networking/blink-make-new-friends) | 4.3/5 | Mixed | Blink Labs, Inc. | | [iSharing: GPS Location Tracker](https://marlvel.ai/intel-report/social-networking/isharing-gps-location-tracker) | 4.7/5 | Frustrated | ISHARINGSOFT, INC. | | [HMU - Make New Friends](https://marlvel.ai/intel-report/social-networking/hmu-make-new-friends) | 4.1/5 | N/A | FastSocial LTD | | [Reclip: Clip Your Friends](https://marlvel.ai/intel-report/social-networking/reclip-clip-your-friends) | 4.5/5 | Excited | Clip Media Inc | | [Peer](https://marlvel.ai/intel-report/social-networking/peer) | 2.5/5 | N/A | Peer, Inc. | ## Company Profile - **Developer:** Working Not Working, Inc. - **Website:** [https://workingnotworking.com](https://workingnotworking.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/working-not-working/id1068569972?uo=4) - **Dev Site:** [Official Website](https://workingnotworking.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Blink - Make New Friends*](https://marlvel.ai/intel-report/social-networking/blink-make-new-friends) (Blink Labs, Inc.) β€” 4.3/5 Rating | Mixed Sentiment - [*iSharing: GPS Location Tracker*](https://marlvel.ai/intel-report/social-networking/isharing-gps-location-tracker) (ISHARINGSOFT, INC.) β€” 4.7/5 Rating | Negative Sentiment - [*HMU - Make New Friends*](https://marlvel.ai/intel-report/social-networking/hmu-make-new-friends) (FastSocial LTD) β€” 4.1/5 Rating | N/A Sentiment - [*Reclip: Clip Your Friends*](https://marlvel.ai/intel-report/social-networking/reclip-clip-your-friends) (Clip Media Inc) β€” 4.5/5 Rating | Positive Sentiment - [*Peer*](https://marlvel.ai/intel-report/social-networking/peer) (Peer, Inc.) β€” 2.5/5 Rating | N/A Sentiment - [*MixerBox BFF: Location Tracker*](https://marlvel.ai/intel-report/social-networking/mixerbox-bff-location-tracker) (MixerBox Inc.) β€” 4.6/5 Rating | N/A Sentiment - [*Wink Social: Real & AI Friends*](https://marlvel.ai/intel-report/social-networking/soda-make-new-friends) (9 Count, Inc.) β€” 4.1/5 Rating | Negative Sentiment - [*Locate & Track Phone By Number*](https://marlvel.ai/intel-report/social-networking/locate-track-phone-by-number) (Blender Soft Ltd) β€” 4.7/5 Rating | Positive Sentiment - [*Yubo: Chat Meet & Make Friends*](https://marlvel.ai/intel-report/social-networking/yubo-chat-meet-make-friends) (Twelve APP) β€” 4.5/5 Rating | Mixed Sentiment - [*GroupMe*](https://marlvel.ai/intel-report/social-networking/groupme) (Skype Communications S.a.r.l) β€” 4.7/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** β€” Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** β€” Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** β€” Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** β€” Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** β€” Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 10 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/social-networking/working-not-working) Data licensed for AI Agent attribution under CC-BY-NC 4.0.