--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Bushnell Ballistics" developer_entity: "nVisti" bundle_id: "com.bushnell.ballistics.ab" app_store_id: "1350811591" category: "Sports" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-09-25" report_date: "2026-06-05" last_verified: "2026-06-05T00:00:00.000Z" report_version: "260.0.0" total_reviews: 272 overall_rating: 2 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.65 top_praise_theme: "Ballistic calculation accuracy provides reliable first round hits at extended ranges for experienced shooters" top_complaint_theme: "Frequent application crashes and launch failures prevent basic usage across multiple mobile device platforms" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 83 data_age_days: 72 momentum_velocity: "zombie" intelligence_version: 5 competitor_count: 2 tags: ["sports", "free", "upset sentiment", "mobile app", "app review", "app analysis", "long-range", "shooters", "hunters"] canonical_url: "https://marlvel.ai/apps/bushnell-ballistics" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (weapons). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # Bushnell Ballistics Intelligence Report ## TL;DR {#tldr} - **Category**: Sports · Free - **Signal**: Rating 1.95 · Sentiment Upset - **Recent focus**: Frequent application crashes and launch failures prevent basic usage across multiple mobile device platforms (top complaint) · Ballistic calculation accuracy provides reliable first round hits at extended ranges for experienced shooters (top praise) > **TL;DR:** Bushnell Ballistics is a sports app by nVisti, rated 1.95/5 by 272 users, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Bushnell Ballistics faces Upset user sentiment (1.95/5 from 272 reviews), with frequent application crashes and launch failures prevent basic usage across multiple mobile device platforms as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 1.95/5 (272 reviews) | | **User Mood** | Upset | | **Category** | Sports | | **Developer** | nVisti | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.65/1.0) | | **Data Age** | 72d | ## Metadata & Market Performance - **Publisher:** nVisti - **Category:** Sports - **Target Audience:** Long-range shooters and hunters using Bushnell optics who require precise, environment-adjusted firing solutions. - **Platforms:** iOS & Android - **Version Reviewed:** 258 - **Report Date:** 2026-06-05 - **Signal Count:** 100 reviews analyzed - **Confidence:** High (0.65/1.0) - **App Store ID (iOS):** 1350811591 - **Bundle ID:** com.bushnell.ballistics.ab - **Google Play ID:** com.bushnell.ballistics.ab - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-05 ## Executive Snapshot **What it is:** Bushnell Ballistics is a mobile solver for calculating firing solutions and atmospheric holds for riflescopes and rangefinders. **Why users hire it:** Shooters hire this app to translate environmental data into precise reticle holds, ensuring first-round hits without manual calculation. ## App DNA (Features & Intent) - **[Differentiator] Ballistics Solver:** Calculates firing solutions using Applied Ballistics data for riflescopes and rangefinders. - **[Standard] Atmospheric Adjustments:** Calculates holds based on current environmental conditions and reticle subtensions. - **[Standard] Gun Profile Management:** Allows users to build and modify custom firearm and ammunition profiles. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Bushnell Ballistics serves as a niche utility for hardware owners, but its 1.94-star Android rating indicates it is failing to meet the baseline stability required for field use. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates as a free utility to support Bushnell hardware sales, with no visible IAP or subscription gates. ## 🔴 User Sentiment (High Confidence: 83 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 1.95/5 - **Platform Split:** iOS 2.2/5 (13 ratings) | Android 1.9/5 (259 ratings) - **Overall Sentiment:** Upset ### Top Praises - **Ballistic calculation accuracy provides reliable first round hits at extended ranges for experienced shooters** ### Top Complaints (Impact Areas) - **Frequent application crashes and launch failures prevent basic usage across multiple mobile device platforms** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary Applied Ballistics data integration creates hardware-software lock-in - Custom profile storage increases user switching costs **Growth Levers:** - Expanding ammunition and optics database - Integrating wearable data for atmospheric updates ## Recent Changes (v4 → v5) {#recent-changes} The app's competitive position has declined due to a lower user rating and the emergence of aggressive monetization as a primary user complaint, forcing a pivot in management priorities. **Overall trend**: Declining **Compared at**: 2026-06-05 ### High-impact changes - **[Declined] Rating decrease** (sentiment) - **[] Monetization strategy shift** (positioning) ### Medium-impact changes - **[Added] New weakness and threat** (swot) - **[Removed] Reticle Subtension Display removal** (features) ## What's New - **Latest (v260.0.0, 1 years ago):** General performance improvements and a fix for the profile list bug. - **Last Major (v258, 1 years ago):** Updated R5 Riflescopes to Second Focal Plane configuration. ## App Momentum (Zombie) {#momentum} - Ships general improvements and bug fixes. - Supports Second Focal Plane R5 scopes. > **Cadence:** 2 total versions · 0 majors in last 6 months · 595 days since last update · 0 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Bushnell Ballistics is a sports app that is completely free. With a 1.95/5 rating from 272 reviews, it faces significant user friction. > **Bottom Line:** Bushnell Ballistics provides high-precision data, but its technical instability renders it unusable for many, so the PM must prioritize stability over feature expansion to prevent users from migrating to third-party solvers. **Best for:** Long-range shooters and hunters using Bushnell optics who require precise, environment-adjusted firing solutions. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild launch sequence because launch crashes are the #1 complaint → restore basic utility ### Feature Gaps vs Competitors - Modern interface design (available in Arcus Archery Analytics but absent here) ### Outlook: Declining The app is currently in a defensive posture due to severe stability issues that undermine its core value proposition. Unless the team shifts focus from marketing to technical hygiene, the user base will continue to churn toward more reliable third-party solvers. - 🔴 Frequent launch crashes in the latest release prevent basic usage, which drives users to abandon the app for more stable alternatives. - 🔴 Aggressive monetization prompts during profile configuration disrupt the user experience, which erodes trust in the Bushnell hardware brand. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 1.95/5 | | Total Reviews | 272 | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Bushnell Ballistics** (this app) | 1.95/5 | Upset | nVisti | | [Arcus Archery Analytics](https://marlvel.ai/apps/arcus-archery-analytics) | N/A/5 | N/A | Jozo Radman | | [Football Court Calculator](https://marlvel.ai/apps/football-court-calculator) | N/A/5 | N/A | ZOOMO Inc. | | [PrizePicks - Sports Picks](https://marlvel.ai/apps/prizepicks-sports-picks) | 4.4/5 | Mixed | SidePrize, LLC | | [DraftKings Predictions](https://marlvel.ai/apps/draftkings-predictions) | 4.6/5 | Excited | DraftKings | | [FanDuel Predicts](https://marlvel.ai/apps/fanduel-predicts) | 4.8/5 | n/a | FanDuel, Inc. | ## Company Profile - **Developer:** nVisti ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/bushnell-ballistics/id1350811591?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.bushnell.ballistics.ab&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Arcus Archery Analytics*](https://marlvel.ai/apps/arcus-archery-analytics) (Jozo Radman) · N/A Rating - [*Football Court Calculator*](https://marlvel.ai/apps/football-court-calculator) (ZOOMO Inc.) · N/A Rating - [*PrizePicks - Sports Picks*](https://marlvel.ai/apps/prizepicks-sports-picks) (SidePrize, LLC) · 4.4/5 Rating - [*DraftKings Predictions*](https://marlvel.ai/apps/draftkings-predictions) (DraftKings) · 4.6/5 Rating | Positive Sentiment - [*FanDuel Predicts*](https://marlvel.ai/apps/fanduel-predicts) (FanDuel, Inc.) · 4.8/5 Rating - [*NBA: Live Games & Scores*](https://marlvel.ai/apps/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) · 4.5/5 Rating - [*Sporttrade: Prediction Markets*](https://marlvel.ai/apps/sporttrade-prediction-markets) (SPORTTRADE INC) · 4.7/5 Rating - [*DraftKings: Sports & Casino*](https://marlvel.ai/apps/draftkings-sportsbook-casino) (DraftKings) · 4.8/5 Rating - [*Impact Scoring*](https://marlvel.ai/apps/impact-scoring) (Impact Scoring) · 4.9/5 Rating - [*Big Game Coverage*](https://marlvel.ai/apps/big-game-coverage) (Graham Media Group, Inc) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 72 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bushnell-ballistics) Data licensed for AI Agent attribution under CC-BY-NC 4.0.