--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CMV Pro: Frame-Frame Video Analysis - CoachMyVideo" developer_entity: "CoachMyVideo.com, inc." bundle_id: "co.cmv.icoacher.videopro" app_store_id: "737665687" category: "Sports" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-09-12" report_date: "2026-06-15" last_verified: "2026-06-15T10:10:52.885Z" report_version: "5.0" total_reviews: 49 overall_rating: 4.04 confidence: "low" confidence_score: 0.45 data_age_days: 16 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Hudl" competitor_count: 3 tags: ["sports", "paid", "mobile app", "app review", "app analysis", "coaches,", "athletes,", "instructors,"] canonical_url: "https://marlvel.ai/intel-report/sports/co-cmv-icoacher-videopro" license: "CC-BY-NC 4.0" content_version: "v2" --- # CMV Pro: Frame-Frame Video Analysis - CoachMyVideo App Audit ## TL;DR {#tldr} - **Category**: Sports · Paid - **Signal**: Rating 4.04 > **TL;DR:** CMV Pro: Frame-Frame Video Analysis - CoachMyVideo is a sports app by CoachMyVideo.com, inc., rated 4.04/5 by 49 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** CMV Pro: Frame-Frame Video Analysis - CoachMyVideo is a sports app by CoachMyVideo.com, inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.04/5 (49 reviews) | | **Category** | Sports | | **Developer** | CoachMyVideo.com, inc. | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.45/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** CoachMyVideo.com, inc. - **Category:** Sports - **Target Audience:** Coaches, athletes, instructors, and physics teachers requiring professional-grade video analysis and motion review tools on mobile devices. - **Platforms:** iOS - **Version Audited:** 5.0 - **Audit Date:** 2026-06-15 - **Signal Count:** 49 reviews analyzed - **Confidence:** Low (0.45/1.0) - **App Store ID (iOS):** 737665687 - **Bundle ID:** co.cmv.icoacher.videopro - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-15 ## Executive Snapshot **What it is:** CoachMyVideo Pro is a mobile video analysis tool for coaches and athletes, featuring high-speed capture and frame-by-frame playback on iOS. **Why users hire it:** Users hire this app for granular motion review that standard video players cannot provide, allowing for visual feedback without the cost of enterprise team software. ## App DNA (Features & Intent) - **[Differentiator] High-Speed Video Capture:** Enables 60/120/240 FPS recording on supported iOS hardware for motion analysis - **[Standard] Telestrator Markup:** Draw lines, angles, and annotations directly onto video frames for coaching feedback - **[Differentiator] Side-by-Side Comparison:** Sync-playback of two videos or a video against a YouTube reference clip on iPad * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} CoachMyVideo Pro maintains a niche presence in the Sports category, ranking #67 Paid in the US. The reliance on a one-time purchase model differentiates it from subscription-heavy coaching apps, though the lack of recent feature updates limits its chart velocity. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $6.99 - **Price:** iOS: $6.99 - **Analysis:** Paid model anchored at $6.99, targeting professionals and serious athletes who require high-speed capture and analysis tools. ## SWOT Analysis {#swot} **Core Strengths:** - One-time purchase model reduces barrier to entry for independent coaches - AirPlay mirroring enables professional group coaching without proprietary hardware **Critical Frictions:** - Lack of cloud-sync forces manual file management - Manual telestrator markup is time-intensive compared to AI-automated alternatives **Growth Levers:** - Integrate automated biomechanical tracking to close feature gap with Onform - Develop cloud-based storage bridge to reduce manual import friction **Market Threats:** - Hudl’s high-frequency update cadence renders static tools obsolete - Subscription-based competitors are normalizing AI-assisted coaching ## Recent Changes (v2 → v3) {#recent-changes} The product's competitive position has shifted from a standalone utility to a vulnerable legacy tool facing pressure from AI-enabled, cloud-native coaching platforms. **Overall trend**: Mixed **Compared at**: 2026-06-15 ### High-impact changes - **[Shifted] Competitive Vulnerability Identified** (positioning) — Positioning shifted from a 'dedicated, hardware-optimized environment' to a tool 'vulnerable to modern SaaS competitors' due to static features and lack of cloud-sync. - **[Added] New Competitive Threats** (swot) — Added threats regarding Hudl's high-frequency update cadence and the industry-wide shift toward AI-assisted coaching. ### Medium-impact changes - **[Improved] High-Speed Capture Repositioned** (features) — High-Speed Video Capture competitive position upgraded from 'standard' to 'differentiator'. ### Low-impact changes - **[Shifted] Target Audience Expansion** (audience) — Audience scope expanded from 'sports coaches and athletes' to include 'instructors and physics teachers'. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### CMV Pro: Frame-Frame Video Analysis - CoachMyVideo vs Hudl — Head to Head - **[Hudl](https://marlvel.ai/intel-report/sports/com-hudl-modi)** by Agile Sports Technologies, Inc.: Hudl dominates the video analysis market through a massive ecosystem of team-based collaboration tools and high-frequency feature updates. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Provides integrated team-wide video sharing and cloud storage that individual analysis apps cannot match. - Delivers high-frequency feature updates with 18 releases in six months, dwarfing the target's update cadence. - Focuses on team-based coaching workflows and recruiting pipelines rather than just individual frame-by-frame playback. - **Where CMV Pro: Frame-Frame Video Analysis - CoachMyVideo wins:** - ✅ Offers a more focused, lightweight interface for individual frame-by-frame analysis without the complexity of team management. - ✅ Provides a lower barrier to entry for coaches who do not require enterprise-grade team video infrastructure. - **Where Hudl wins:** - ❌ Built a massive network effect through team-wide video sharing and centralized coaching feedback loops. - ❌ Maintains a high-velocity development cycle that consistently introduces new analysis and team management features. - **Verdict:** The target app must pivot toward a specialized, high-performance niche or individual prosumer workflow to avoid direct competition with Hudl's team-based ecosystem. ### Contenders (Strong Challengers) - **[Onform: Video Analysis App](https://marlvel.ai/intel-report/sports/com-onform-onform)** by OnForm, Inc. [Moat: Medium]: Onform is the most direct modern competitor, specifically targeting the prosumer video analysis market with high-frequency updates. - Utilizes AI-powered skeleton tracking to automate biomechanical analysis, which the target app currently lacks. - Supports seamless cloud-based video organization and messaging, moving beyond simple local file playback. ### Peers (What They Do Better) - **[Swing Profile Golf Analyzer](https://marlvel.ai/intel-report/sports/swing-profile-golf-analyzer)** by Swing Profile Limited: This app serves the same niche of frame-by-frame analysis but focuses exclusively on the golf vertical. - Automates the detection of swing sequences, removing the manual effort required by the target app. - Provides specialized golf-centric overlays that are not applicable to the target's general sports approach. ## App Momentum (Zombie) {#momentum} - Added high-speed capture support for devices - Fixed angle calculation bugs - Enabled 1080p 120 FPS capture > **Cadence:** 5 total versions · 0 majors in last 6 months · 3145 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} CMV Pro: Frame-Frame Video Analysis - CoachMyVideo is an established sports app that is a paid app. With a 4.04/5 rating from 49 reviews, it shows polarized user reception. > **Bottom Line:** CoachMyVideo Pro retains value through its one-time purchase model, but the lack of AI-driven automation and cloud-sync leaves it exposed to modern SaaS rivals, so the PM must prioritize biomechanical tracking to remain relevant to serious athletes. **Best for:** Coaches, athletes, instructors, and physics teachers requiring professional-grade video analysis and motion review tools on mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship AI-assisted skeleton tracking because manual markup is the top competitive disadvantage vs Onform → increase prosumer retention — *Onform's AI tracking is the primary differentiator cited in the competitive landscape analysis.* _(trade-off: deprioritize Deprioritize the planned UI refresh for the iPad home page — functionality gaps outweigh aesthetic improvements.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit cloud-sync integration feasibility because manual file management is the primary user friction point → reduce churn — *The lack of cloud-sync is a major differentiator for competitors like Hudl and Onform.* _(trade-off: deprioritize Pause the development of new telestrator drawing tools — core workflow stability is a higher priority.)_ ### Feature Gaps vs Competitors - AI-powered skeleton tracking (available in Onform) - Cloud-based video organization (available in Onform) - Team-wide collaboration tools (available in Hudl) ### Outlook: Mixed The sports analysis market is shifting toward AI-automated biomechanical feedback and cloud-based team collaboration. CoachMyVideo Pro remains exposed due to its manual-heavy workflow, so the PM must pivot to automated analysis to prevent further erosion of its prosumer base. - 🔴 The lack of AI-driven automation creates a performance gap against Onform, which will likely accelerate user churn to automated alternatives. - ⚪ Recent updates focused on stability and device support, indicating a maintenance-heavy development cycle rather than aggressive feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.04/5 | | Total Reviews | 49 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CMV Pro: Frame-Frame Video Analysis - CoachMyVideo** (this app) | 4.04/5 | N/A | CoachMyVideo.com, inc. | | [Onform: Video Analysis App](https://marlvel.ai/intel-report/sports/com-onform-onform) | 4.8/5 | Excited | OnForm, Inc. | | [Hudl](https://marlvel.ai/intel-report/sports/com-hudl-modi) | 4.3/5 | N/A | Agile Sports Technologies, Inc. | | [Swing Profile Golf Analyzer](https://marlvel.ai/intel-report/sports/swing-profile-golf-analyzer) | 4.6/5 | N/A | Swing Profile Limited | | [PrizePicks - Sports Picks](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) | 4.4/5 | Mixed | SidePrize, LLC | | [DraftKings: Sports & Casino](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) | 4.8/5 | Excited | DraftKings | ## Company Profile - **Developer:** CoachMyVideo.com, inc. - **Website:** [https://CoachMyVideo.com](https://CoachMyVideo.com) - **Social:** [Facebook](https://www.facebook.com/CoachMyVideo) · [X/Twitter](https://www.twitter.com/CoachMyVideo) · [YouTube](https://youtube.com/CoachMyVideo) · [LinkedIn](https://www.linkedin.com/company/coachmyvideo-com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cmv-pro-frame-frame-video-analysis-coachmyvideo/id737665687?uo=2) - **Dev Site:** [Official Website](https://CoachMyVideo.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Onform: Video Analysis App*](https://marlvel.ai/intel-report/sports/com-onform-onform) (OnForm, Inc.) — 4.8/5 Rating | Positive Sentiment - [*Hudl*](https://marlvel.ai/intel-report/sports/com-hudl-modi) (Agile Sports Technologies, Inc.) — 4.3/5 Rating | N/A Sentiment - [*Swing Profile Golf Analyzer*](https://marlvel.ai/intel-report/sports/swing-profile-golf-analyzer) (Swing Profile Limited) — 4.6/5 Rating | N/A Sentiment - [*PrizePicks - Sports Picks*](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) (SidePrize, LLC) — 4.4/5 Rating | Mixed Sentiment - [*DraftKings: Sports & Casino*](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) (DraftKings) — 4.8/5 Rating | Positive Sentiment - [*DraftKings Predictions*](https://marlvel.ai/intel-report/sports/draftkings-predictions) (DraftKings) — 4.6/5 Rating | Mixed Sentiment - [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) — 4.8/5 Rating | N/A Sentiment - [*NBA: Live Games & Scores*](https://marlvel.ai/intel-report/sports/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) — 4.5/5 Rating | N/A Sentiment - [*Sporttrade: Prediction Markets*](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) (SPORTTRADE INC) — 4.7/5 Rating | N/A Sentiment - [*Impact Scoring*](https://marlvel.ai/intel-report/sports/impact-scoring) (Impact Scoring) — 4.9/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/co-cmv-icoacher-videopro) Data licensed for AI Agent attribution under CC-BY-NC 4.0.