--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CoachMe® Football Edition Lite" developer_entity: "MeApps Corp" bundle_id: "com.meappsstudio.coachmelite" app_store_id: "455354813" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-03-28" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "5.1.0" total_reviews: 27 overall_rating: 3.4 confidence: "low" confidence_score: 0.05 data_age_days: 9 momentum_velocity: "zombie" intelligence_version: 2 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "football", "coaches", "levels"] canonical_url: "https://marlvel.ai/apps/coachme-football-edition-lite" license: "CC-BY-NC 4.0" content_version: "v2" --- # CoachMe® Football Edition Lite Intelligence Report ## TL;DR {#tldr} - **Category**: Sports · Freemium - **Signal**: Rating 3.37 > **TL;DR:** CoachMe® Football Edition Lite is a sports app by MeApps Corp, rated 3.37/5 by 27 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** CoachMe® Football Edition Lite is a sports app by MeApps Corp. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.37/5 (27 reviews) | | **Category** | Sports | | **Developer** | MeApps Corp | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 9d | ## Metadata & Market Performance - **Publisher:** MeApps Corp - **Category:** Sports - **Target Audience:** Football coaches at all levels needing tools to diagram, animate, and present plays to teams. - **Platforms:** iOS - **Version Reviewed:** 5.1.0 - **Report Date:** 2026-09-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 455354813 - **Bundle ID:** com.meappsstudio.coachmelite - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** CoachMe® Football Edition Lite is a diagramming and animation tool for football coaches on iOS, providing a virtual chalkboard for play design. **Why users hire it:** Coaches use the tool to replace physical whiteboards, removing the friction of manual drawing during team meetings and practice sessions. ## App DNA (Features & Intent) - **[Differentiator] Playbook Collaboration:** Syncs playbooks across mobile and web platforms for shared access * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] External Projection:** Outputs diagrams and animations to projectors for team meetings * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Drawing and Diagramming Tools:** Includes five drawing modes: Run, Block, Motion, and Zone bubble ## Market Position {#market-position} CoachMe® Football Edition Lite maintains a legacy presence in the Sports category with a 3.37 rating across 27 total ratings. The lack of updates since 2017 suggests a stagnant market position relative to active coaching platforms. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free Lite version, Pro edition via in-app purchase - **Analysis:** The freemium model uses the Lite version as an acquisition funnel for the Pro edition. ## SWOT Analysis {#swot} **Core Strengths:** - External projection capability anchors group instruction **Growth Levers:** - Subscription model could fund infrastructure modernization ## What's New - **Latest (v5.1.0, 9 years ago):** Introduced in-app purchases for CoachMe Football Edition Pro. ## App Momentum (Zombie) {#momentum} - No feature updates since 2017 - Maintenance-mode status confirmed > **Cadence:** 1 total versions · 1 majors in last 6 months · 3463 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} CoachMe® Football Edition Lite is a sports app that is free with in-app purchases. It holds a 3.37/5 rating from 27 reviews. > **Bottom Line:** The nine-year update hiatus indicates the product is in maintenance mode, making it vulnerable to any competitor with a modern, active development cycle. **Best for:** Football coaches at all levels needing tools to diagram, animate, and present plays to teams. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit technical compatibility because the nine-year update gap creates significant churn risk → stabilize core user base ### Outlook: Declining The coaching app market is consolidating around cloud-native platforms that offer real-time collaboration, leaving CoachMe® Football Edition Lite exposed due to its lack of updates since 2017. The app will likely see continued decline as legacy users migrate to platforms that support modern device requirements and team-wide syncing. - 🔴 The nine-year update hiatus signals a lack of active investment, which erodes user trust and long-term retention potential. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.37/5 | | Total Reviews | 27 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CoachMe® Football Edition Lite** (this app) | 3.37/5 | N/A | MeApps Corp | | [Football Playbook Animator](https://marlvel.ai/apps/football-playbook-animator) | 4.6/5 | N/A | BJT Software LLC | | [Football Play Designer](https://marlvel.ai/apps/football-play-designer) | 4.1/5 | N/A | greg brady | | [플레이공](https://marlvel.ai/apps/com-tychesoft-playball) | N/A/5 | N/A | Tychesoft | | [더블이글 - 요즘 골프예약](https://marlvel.ai/apps/com-albatrss-de) | 4.0/5 | N/A | Double Eagle Inc. | | [테니스타운](https://marlvel.ai/apps/com-momzit-tennistown) | 3.5/5 | N/A | link.tennistown | ## Company Profile - **Developer:** MeApps Corp ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/coachme-football-edition-lite/id455354813?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Football Playbook Animator*](https://marlvel.ai/apps/football-playbook-animator) (BJT Software LLC) · 4.6/5 Rating - [*Football Play Designer*](https://marlvel.ai/apps/football-play-designer) (greg brady) · 4.1/5 Rating - [*플레이공*](https://marlvel.ai/apps/com-tychesoft-playball) (Tychesoft) · N/A Rating - [*더블이글 - 요즘 골프예약*](https://marlvel.ai/apps/com-albatrss-de) (Double Eagle Inc.) · 4.0/5 Rating - [*테니스타운*](https://marlvel.ai/apps/com-momzit-tennistown) (link.tennistown) · 3.5/5 Rating - [*イッツゴーン！ボイス*](https://marlvel.ai/apps/jp-co-gaora-itsgone) (GAORA Inc.) · N/A Rating - [*トニーくんのビッグバンサーブ*](https://marlvel.ai/apps/jp-hase-volley4) (hasegawa takuji) · 4.0/5 Rating - [*00:36*](https://marlvel.ai/apps/00-36) (Adriaan de Jongh) · N/A Rating - [*하루 1루*](https://marlvel.ai/apps/randori-onebaseaday) (hyunseo kim) · 5.0/5 Rating - [*10,000 Shots*](https://marlvel.ai/apps/10-000-shots) (Jeremy Rupke) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is CoachMe® Football Edition Lite still receiving updates? No, the app has not been updated since 2017, indicating it is currently in maintenance mode. ### How does the Lite version compare to the Pro edition? The Lite version serves as a free entry point, while the Pro edition is available via in-app purchase to unlock advanced features. ### Is this app suitable for professional coaching staffs? While it offers diagramming and projection tools, the lack of recent updates may limit its utility for teams requiring modern, cloud-based collaboration. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 9 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/coachme-football-edition-lite) Data licensed for AI Agent attribution under CC-BY-NC 4.0.