---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "The Field Magazine INT"
developer_entity: "Future plc"
bundle_id: "com.ipcmedia.thefield"
app_store_id: "557855986"
google_play_id: "com.arketa.thefield"
category: "Sports"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2025-08-04"
report_date: "2026-05-19"
last_verified: "2026-05-19T23:05:37.099Z"
report_version: "7.1.14"
total_reviews: 65
overall_rating: 4.88
confidence: "low"
confidence_score: 0.2
data_age_days: 43
intelligence_version: 2
tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "enthusiasts", "british", "country"]
canonical_url: "https://marlvel.ai/intel-report/sports/com-ipcmedia-thefield"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# The Field Magazine INT App Audit

## TL;DR {#tldr}

- **Category**: Sports · Freemium
- **Signal**: Rating 4.88

> **TL;DR:** The Field Magazine INT is a sports app by Future plc, rated 4.88/5 by 65 users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** The Field Magazine INT is a sports app by Future plc.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.88/5 (65 reviews) |
| **Category** | Sports |
| **Developer** | Future plc |
| **Pricing** | Freemium |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.2/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Future plc
- **Category:** Sports
- **Target Audience:** Enthusiasts of British country sports, rural lifestyle, and outdoor pursuits.
- **Platforms:** iOS & Android
- **Version Audited:** 7.1.14
- **Audit Date:** 2026-05-19
- **Signal Count:** 4 reviews analyzed
- **Confidence:** Low (0.2/1.0)
- **App Store ID (iOS):** 557855986
- **Bundle ID:** com.ipcmedia.thefield
- **Google Play ID:** com.arketa.thefield
- **Data Window:** Analysis based on signals collected up to 2026-05-19

<!-- section:executive-snapshot -->
## Executive Snapshot
The Field Magazine INT is a digital publication providing in-depth coverage of British country sports, rural living, and outdoor traditions. With over 170 years of history, the app offers mobile access to expert content on shooting, fishing, and dog training, alongside lifestyle features like recipes and country house insights.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Sporting Coverage:** Provides in-depth articles on game shooting, fishing tactics, and seasonal outdoor activities.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Expert Reviews:** Features professional evaluations of guns and outdoor kit.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Rural Lifestyle Content:** Includes advice on dog training, traditional recipes, and insights into British country houses and woodlands.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Digital Archive:** Allows users to maintain a library of issues for easy reference and mobile reading.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Freemium

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

The Field Magazine INT is an established sports app that is free with in-app purchases.
With a 4.88/5 rating from 65 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** This app serves as a specialized digital archive for enthusiasts of traditional British country sports and rural living.
<!-- speakable-end -->

**Best for:** Enthusiasts of British country sports, rural lifestyle, and outdoor pursuits.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.88/5 |
| Total Reviews | 65 |
| Confidence | Low |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **The Field Magazine INT** (this app) | 4.88/5 | N/A | Future plc |
| [Sporttrade: Prediction Markets](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) | 4.7/5 | Excited | SPORTTRADE INC |
| [FanDuel Predicts](https://marlvel.ai/intel-report/sports/fanduel-predicts) | 4.8/5 | N/A | FanDuel, Inc. |
| [NBA: Live Games & Scores](https://marlvel.ai/intel-report/sports/nba-live-games-scores) | 4.5/5 | Mixed | NBA MEDIA VENTURES, LLC |
| [PrizePicks - Sports Picks](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) | 4.4/5 | Mixed | SidePrize, LLC |
| [DraftKings Predictions](https://marlvel.ai/intel-report/sports/draftkings-predictions) | 4.6/5 | N/A | DraftKings |

## Company Profile
- **Developer:** Future plc

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/nz/app/the-field-magazine-int/id557855986?uo=2)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.arketa.thefield&hl=en&gl=nz)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Sporttrade: Prediction Markets*](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) (SPORTTRADE INC) — 4.7/5 Rating | Positive Sentiment
- [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) — 4.8/5 Rating | N/A Sentiment
- [*NBA: Live Games & Scores*](https://marlvel.ai/intel-report/sports/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) — 4.5/5 Rating | Mixed Sentiment
- [*PrizePicks - Sports Picks*](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) (SidePrize, LLC) — 4.4/5 Rating | Mixed Sentiment
- [*DraftKings Predictions*](https://marlvel.ai/intel-report/sports/draftkings-predictions) (DraftKings) — 4.6/5 Rating | N/A Sentiment
- [*DraftKings: Sports & Casino*](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) (DraftKings) — 4.8/5 Rating | Positive Sentiment
- [*Impact Scoring*](https://marlvel.ai/intel-report/sports/impact-scoring) (Impact Scoring) — 4.9/5 Rating | N/A Sentiment
- [*Big Game Coverage*](https://marlvel.ai/intel-report/sports/big-game-coverage) (Graham Media Group, Inc) — 4.4/5 Rating | N/A Sentiment
- [*Ace Trace - Shot Tracker*](https://marlvel.ai/intel-report/sports/ace-trace-shot-tracker) (Fitness & Sports apps SRL) — 3.9/5 Rating | N/A Sentiment
- [*RainoutLine*](https://marlvel.ai/intel-report/sports/com-rainoutline-app2) (Status Share LLC) — 3.8/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 4
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/com-ipcmedia-thefield)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.